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First-Click, Last-Click Attribution Model For Social Media
- 1 views
www.mediapost.com/...-attribution-model-for-so.html
social media
metrics
measurement
LTA
#ROISM
business
strategy
shared by
Steven Groves
on 23 Mar 12
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Steven Groves
on 23 Mar 12
Great article on how the push/pull between LTA and other measurement tactics can vary
Great article on how the push/pull between LTA and other measurement tactics can vary
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Crack the Social Code, a Method To Attribute ROI to each touch
- 1 views
www.mediapost.com/publications
ROI
social media
marketing
strategy
shared by
Steven Groves
on 09 Aug 11
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No Cached
Steven Groves
on 09 Aug 11
One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on
One of the challenges in ROI is the incremental value of each touch in the purchase funnel / process; Agent-based modeling is one of the tactics used to overcome the focus on LTA most marketers are focused on
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