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Mike Henderson

PR Tactics and The Strategist Online - 0 views

www.prsa.org/...viewNews.cfm

bloggers mommy mother marketing

shared by Mike Henderson on 17 Jul 09 - Cached
  • Mike Henderson on 17 Jul 09
     
    This was bound to happen.
Mike Henderson

Why Mom Bloggers Aren't Flipping for Just a Sample of Your Product : GeekMommy's WebLife - 0 views

geekmommy.net/...hostedcontests

mommyblog bloggerrelations PR

shared by Mike Henderson on 22 Jul 09 - Cached
  • getting bloggers to agree on anything is like herding cats
  • There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up - but sometimes links to deals or sales) and there are contests/giveaways
  • Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.
  • ...3 more annotations...
  • That they shouldn’t have to pay bloggers for doing the same work they would have to pay the guys in marketing, PR
  • Yes, I love helping my readers experience new things and potentially win something… but I’m not going to be the only person working for free in this equation.
  • And yes, I love being a part of the chain that gets awareness about your client, your product, or your business to your potential customers - but while I may write for the love of it? That’s different than working for you for free.
  • Mike Henderson on 22 Jul 09
     
    I know I'm on a mommy blogger kick. It's research for a client. But the larger issue of Blogger Relations management, ethics and potential regulation is an interesting one and one that I'm watching.
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