Raheel

"Facebook is about people you used to know; Twitter is about people you'd like to know better."

Bourdieu defines social capital as, "the aggregate of the actual or potential resources which are linked to possession of a durable network of more or less institutionalized relationships of mutual acquaintance and recognition." (248) An individual's social capital is determined by the size or their relationship network, the sum of its cumulated resources (both cultural and economic), and how successfully (quickly) the individual can set them it in motion. According to Bourdieu, social networks must be continuously maintained and fostered over time in order for them to be called upon quickly in the future.

"I think the whole consumer economy is being recalibrated," said Kampler. "It's something that's not been done in decades. I think it will be a three-year recalibration of consumer behavior and expectations."

McElhaney, Kellie A., Toffel, Michael W., Hill, Natalie. (forthcoming 2005). Designing Sustainability at BMW Group: The Designworks/ USA Experience. Strategic Sustainability

McElhaney, K. & Hill, N. (December 2003). Human Right in Business: The Case of Hewlett-Packard United Nation Global Compact. UN Global Compact case book forthcoming in 2004. McElhaney, Kellie A. (December 2003). Ways in Which Academia Can Assist Business in CSR Programmes. The International Chamber of Commerce Guide to Corporate Social Responsibility 2003. PPf Publishing, London, England. McElhaney, Kellie A. November, 2003. Strategic Partnerships in Corporate Social Responsibility. Welcoming Brief for G8 Summit in London and Dubai. Michael W. Toffel, Natalie Hill & Kellie A. McElhaney. 2003. Developing a Management Systems Approach to Sustainability at BMW Group, with Natalie Hill and Kellie A. McElhaney, Corporate Environmental Strategy: International Journal of Corporate Sustainability 10 (2): 29-39. Michael W. Toffel, Natalie Hill & Kellie A. McElhaney. 2003. BMW Group's Sustainability Management System: Preliminary Results, Ongoing Challenges, the UN Global Compact. Corporate Environmental Strategy: International Journal of Corporate Sustainability 10 (3): 51-61.

Strategic Corporate Social Responsibility