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raheel naqvi

9 Technologies to Watch & Get Involved With in 2009 | Elance - 0 views

  • 9 Technologies to Watch & Get Involved With in 2009
  • 1. All Social Media is Now Mainstream
  • 2. Twitter Means Business
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  • 3. Corporations Using Online Conversations
  • 4. iPhone applications
  • 5. Crowdsourcing
  • 6. Direct Mail Makes a Comeback
  • 7. Podcasting: Anyone Can Do It
  • 8. Your Web Page on Every Device
  • 9. Cyber Sabbath
raheel naqvi

Havas Media Lab - 0 views

  • The arrival of sustainable sustainability?
  • A little late I know, but just before the end of the year, we were fortunate enough to be a part of the Sustainable Life Media conference in Miami.  As is often the case, the event was full of interesting people extolling the virtues of more sustainable practices - from large MNC’s such as J&J through to some fantastically nimble social start-ups. But more than that, there was a real sense of change in the air. A sense that for the first time we were looking at making businesses sustainable, rather than bringing sustainability into business. In other words, for the first time I sensed that sustainability was being recognised as a key piece of DNA architecture for business, rather than some fan-fared adjunct.The ramifications of this are profound: for a start, this is what Peter Salmon from Moxie (who I had the pleasure to share a plenary session with) has labelled Sustainability 2.0. Or even 3.0. It also suggests an exciting trend that sees sustainability becoming near-impossible to focus on within the firm. That is not to say that it is absent, but rather just invisible.  Or rather, inherent. We are constantly hearing clients and colleagues citing an economic downturn as the worst possible time to embark on initiatives under the sustainability banner. But to make this criticism is to make the mistake that sustainability remains an annexe to the firm - an incidental anecdote to be told when appropriate.
  • This is most certainly wrong; instead, sustainability offers the best chance for firms to remain in business, as they redefine boundaries of influence and re-stock reserves of trust.This sounds absurd, but for too long, I really do not think the majority of firms have actually viewed sustainability as being linked in any way to their…..well, sustainability. And as such, it has been a nice-to-have appendage.So maybe this is now changing? Maybe Sustainability 2.0 and the crushing re-evaluation of business in the current climate marks the arrival of sustainable sustainability?  Based on the clear exodus of freshly-empowered CMOs and CEOs from large MNCs at the Miami conference, keen to demonstrate their new-found independence via boutique consulting efforts and old business cards with biro’d new titles and cell phone numbers, it seems so. Which also means sustainability could be finally becoming less about guilt, burden and ‘doing what’s right’ and much more about opportunity, energy and doing what’s exciting. Which would be very exciting indeed.G  
raheel naqvi

NESTA Connect: Webank | Are people replacing institutions? - 0 views

  • Webank | Are people replacing institutions?
  • Is the democratic and social nature of the internet changing the way we understand finance?
  • While in the past web-enabled innovation in the sector meant online banking and web-access to front-end customer services, there is today a growing set of organisations which remove banks and other institutions as intermediaries altogether.   Welcome to the world of peer-to-peer finance.
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  • Following NESTA's publication last month's of Attacking the Recession, Christian Alhert at Open Business and I are convening this event to explore the trends, opportunities and risks that these new web-enabled approaches provide. 
  • webank is on Wednesday 21st January at NESTA HQ and will be an unique opportunity to meet the companies pioneering in this area, explore their business models and debate the opportunities and issues this area faces.  The innovative companies presenting on the night will include Zopa, Kubera Money and Midpoint with debate speakers including Giles Andrews (MD, Zopa UK), James Gardner (Bankervision) and Umair Haque (Havas Media Lab). 
  • And from everyone at NESTA Connect...we wish you all the happiest of holidays!
raheel naqvi

Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - 0 views

  • Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)
  • Key findings of the 9 vendors
  • First of all, this is still a very young market, with the average tenure of a company being just a few years in community. Despite the immaturity, we evaluated nine and were impressed with Jive Software and Telligent Systems who lead the pack because of their strong administrative and platform features and solution offerings.
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  • What did we find?
  • Information needs to be sorted around people, not content
  • [MicroMeme: A conversation with your immediate network about what they think is the most important]
  • First, we vetted the 100 vendors to submit to a vendor product catalog, over 50 submitted which we used the data to pair down who were appropriate for the Wave report. Hands-on lab evaluations: I spent up to 6 hours with each vendor in a windowless room to evaluate their product live using common customer scenarios. I grilled the executive team, and discussed their strengths and weaknesses. Product demos. We asked vendors to conduct demonstrations of their products’ functionality. We used findings from these product demos to validate details of each vendor’s product capabilities. Customer reference calls. To validate product and vendor qualifications, Forrester also conducted reference calls with up to three of each vendor’s current customers for a total of up to 27 customer calls. We collected hundreds of screenshots, presentations, samples, reports and all of this information was entered in a multi-tab spreadsheet that accounts for thousands of cells, scoring, and detailed explanations which clients can use to toggle up and down specific needs as in some cases, specific feature needs may need to be highlighted over others. In the bottom links, I’ve made my research process very transparent, and have indicate the other three other blog posts documenting this laborious research effort.
  • Related Resources I’ll be updating this section as I see interesting voices from media, vendors, brands and customers. Read Write Web: Report: Community Platforms Market Led by Jive Software and Telligent Leverage Software CEO Mike Walsh (and other vendors) have responded in the comments Josh Bernoff: Picking a community vendor? We’ve evaluated a bunch . . . Tom Humbarger: Questions if these vendors are eating their own dog food read Walking the “Social Media Walk” Telligent’s corporate blog chimes in and makes the report available for you. Read more about this Wave Research project: Part 1: Starting the Wave Part 2: Data Collection Process Part 3: The Analysis Process Part 4: Announcing the Wave, the final report
  • Friendfeed is an example of the trend the web is headed: content sorted by people, not by topic.
raheel naqvi

innovation playground Idris Mootee - 0 views

  • Strategic planning is often used to describe operational planning, real strategic planning is about planning for the future.
  • Here’s advise from Steve Jobs in managing in a downturn. "We've had one of these before, when the dot-com bubble burst. What I told our company was that we were just going to invest our way through the downturn, that we weren't going to lay off people, that we'd taken a tremendous amount of effort to get them into Apple in the first place -- the last thing we were going to do is lay them off. And we were going to keep funding. In fact we were going to up our R&D budget so that we would be ahead of our competitors when the downturn was over. And that's exactly what we did. And it worked. And that's exactly what we'll do this time."
  • Some believe senior executives or the board should set the direction of the company and control all strategic directions and resource allocation. In fact, the better approach is to set the overall directions and then create favorable conditions and flexible architectures to support learning and innovation for middle management.
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  • Balanced Scorecard/Strategy Map methodology from Kaplan and Norton knows the importance of Leading Indicators:
  • "finding new products and services that meet not only the functional needs of consumers for tasty food or clean clothes but also their wider aspirations as citizens."
  • I believe strategic innovation and strategic planning are two very different (not mutually exclusive) approaches that people mixed it up.
  • Strategic innovation is a process to discover new value through new ideas while strategic planning process plan base on what happened and what to respond.
  • Without something happen, planners cannot plan further. In most case, strategic planner assumes business as usual.
  • It is hard to find business as usual today.
  • Their job is not to read and interpret “weak signals”. That’s why innovation, strategy and operations and three different functions and require very different skill sets.
  • A first step is to formally integrate innovation into the executive planning agenda
  • Second, executives can make better use of external talent for innovation, people who bring proven tools and multi-disciplinary thinking. Bring them in as your innovation partner and have a formal innovation program that span across different business units and geographies.
  • Finally, identify leaders to help foster an innovation culture based on creativity and trust. In such a culture, people understand that their ideas are valued, trust that it is safe to express those ideas, and oversee risk collectively, together with their managers. Give them space to experiment.
  • Brainstorming is really about purposeful use of creativity and imagination.
  • Purpose is really the heart of any business strategy and should provide the guiding principle for corporate strategy (and brand).
    • raheel naqvi
       
      PURPOSE
  • The next big issue is “authenticity”?  Today this word carries extra meanings thanks to the Internet.  This is not something one can “buy” with big ad dollars. This is truly how brand differentiates and is strongly associated with trust, not just brands but also on a corporate level. Adv agencies (including interactive and direct mkt agencies) fundamentally operate differently and are not really good candidates for innovation and design explorations.
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