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raheel naqvi

Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - 0 views

  • Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)
  • Key findings of the 9 vendors
  • First of all, this is still a very young market, with the average tenure of a company being just a few years in community. Despite the immaturity, we evaluated nine and were impressed with Jive Software and Telligent Systems who lead the pack because of their strong administrative and platform features and solution offerings.
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  • What did we find?
  • Information needs to be sorted around people, not content
  • [MicroMeme: A conversation with your immediate network about what they think is the most important]
  • First, we vetted the 100 vendors to submit to a vendor product catalog, over 50 submitted which we used the data to pair down who were appropriate for the Wave report. Hands-on lab evaluations: I spent up to 6 hours with each vendor in a windowless room to evaluate their product live using common customer scenarios. I grilled the executive team, and discussed their strengths and weaknesses. Product demos. We asked vendors to conduct demonstrations of their products’ functionality. We used findings from these product demos to validate details of each vendor’s product capabilities. Customer reference calls. To validate product and vendor qualifications, Forrester also conducted reference calls with up to three of each vendor’s current customers for a total of up to 27 customer calls. We collected hundreds of screenshots, presentations, samples, reports and all of this information was entered in a multi-tab spreadsheet that accounts for thousands of cells, scoring, and detailed explanations which clients can use to toggle up and down specific needs as in some cases, specific feature needs may need to be highlighted over others. In the bottom links, I’ve made my research process very transparent, and have indicate the other three other blog posts documenting this laborious research effort.
  • Related Resources I’ll be updating this section as I see interesting voices from media, vendors, brands and customers. Read Write Web: Report: Community Platforms Market Led by Jive Software and Telligent Leverage Software CEO Mike Walsh (and other vendors) have responded in the comments Josh Bernoff: Picking a community vendor? We’ve evaluated a bunch . . . Tom Humbarger: Questions if these vendors are eating their own dog food read Walking the “Social Media Walk” Telligent’s corporate blog chimes in and makes the report available for you. Read more about this Wave Research project: Part 1: Starting the Wave Part 2: Data Collection Process Part 3: The Analysis Process Part 4: Announcing the Wave, the final report
  • Friendfeed is an example of the trend the web is headed: content sorted by people, not by topic.
raheel naqvi

The Financial Services Club's Blog: Technology is a key for banking in 2009 - 0 views

  • Technology is a key for banking in 2009 I found a whole range of technology predictions for 2009.  One of the best general forecasts comes from Gartner, who say that the top ten technology areas to focus upon during an economic crisis are:1. Reduce headcount or freeze hiring2. Renegotiate with technology and service providers3. Curtail data center expansion, virtualize assets and lease them back4. Consolidate systems5. Outsource commodity6. Offshore outsource7. Investment shutdown8. Prioritize projects9. Mothball businesses and projects10. Change leadership and restructure IT teamsI agree with this list.In banking, it goes further.  In banking, technology is a critical part of the solution for the crisis, and technology also provides a way to avoid the crisis occurring again.  That is why I titled this as technology providing 'a key for banking in 2009'.Technology is the key. 
raheel naqvi

Open Venture Challenge - Corporate Open Innovation - Collaborative Innovation - Program... - 0 views

  • Open Ventures Challenge

    The Open Ventures Challenge will harness the interests, skills and resources of crowds and use these to create viable new fundraising ventures for Cancer Research UK.

    These ventures could be a new chain of coffee shops that donates a percentage of profits; a record label that gives a fixed fee for every sale; or a web business that doesn't openly support Cancer Research UK, but is part-owned by them. The point is to create multimillion pound ventures to help fund Cancer Research UK’s life-saving work.

    How it works

    NESTA, Cancer Research UK and mo.jo are now calling for people with good business ideas - or the skills and energy to help make them happen. 

    In early 2009, people will start building teams around their favourite ideas and developing a business plan, with support from Cancer Research UK. 

    In spring 2009, the best groups will be selected for intensive coaching and mentoring to get their venture ready for an investment pitch.

    In summer 2009, the groups will present their ventures to Cancer Research UK's venture board. The successful teams will walk away with at least £10,000 in investment to pilot their idea.

    How to get involved

    If you've got an idea that you think could be transformed into a million pound venture, or fancy getting involved at the early stages of one, please visit http://ovc.mo.jo

    Partners:

     Cancer Research UK logo

    Cancer Research UK

    Cancer Research UK is the world’s leading charity dedicated to cancer research and the largest funder of cancer research in Europe.

     mo.jo logo

    mo.jo

    mo.jo is focused on developing open models in venture creation, which enable anyone to actively participate in innovation creation, project development and resource

raheel naqvi

9 Technologies to Watch & Get Involved With in 2009 | Elance - 0 views

  • 9 Technologies to Watch & Get Involved With in 2009
  • 1. All Social Media is Now Mainstream
  • 2. Twitter Means Business
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  • 3. Corporations Using Online Conversations
  • 4. iPhone applications
  • 5. Crowdsourcing
  • 6. Direct Mail Makes a Comeback
  • 7. Podcasting: Anyone Can Do It
  • 8. Your Web Page on Every Device
  • 9. Cyber Sabbath
raheel naqvi

The Financial Services Club's Blog: The next boom starts in ... 2014? - 0 views

  • The next boom starts in ... 2014? I don't normally share or post my speeches - I prefer to just talk rather than read - but I wrote my speech last night for a dinner presentation and thought I would share with you a shorter version here.  The speech disappointed a few folks as it forecast two years of flat or negative growth to 2011, three years of slow growth to 2014, and then another boom period from 2014 onwards.  They wanted the boom forecast to be more like 2010 (a year away?) but hey, I could paint nice rosy pictures to make you all feel happy, but what the heck, I'd just be lying.
raheel naqvi

40 of the Best Twitter Brands and the People Behind Them - 0 views

  • 40 of the Best Twitter Brands and the People Behind Them
  • We all know brands are using Twitter — whether or not you want them around. Some of them don’t quite get the medium and just tweet self-serving links or marketing speak, but you won’t find any of those brands here. We’ve handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they’re using Twitter. If some of their responses seem short, well that’s because they are. I asked each brand correspondent to answer our queries in 140 characters or less. Most of them got the point, a few rambled on a bit too long, and only asked me if “u” was acceptable in lieu of “you.” All in all, we’ve found some amazing people, doing some pretty powerful things at big companies, and all via Twitter. Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. This piece, and the knowledge I learned from the incessant hours invested, demonstrate why brands do belong on Twitter. No other medium gets you inside a business or brand quiet like Twitter. And if you’re a brand that didn’t make our list, let us know why your tweets deserve consideration in the comments.
  • Chevrolet
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