Internet Banking: 2010 and beyond
I’ve been reading a range of articles
about the next generation internet, or the semantic web as it is called
by those in the trade.
Semantic is a method of looking for the meaning and relationships
between things, and the semantic web effectively moves us away from
files and downloads to databases and integration. In practice, this
means that rather than going on to the internet to pull things out and
push emails and files around, the internet continually monitors you and
your tastes and finds things to push at you which match your electronic
lifestyle. In other words, it makes everything online much more
relevant to you as an individual, and moves us away from having to
search because the semantic web will find for you.
Take the way we use Google today. When you go into Google and
search, it is very rare that you find what you want straight away. In
fact, you often have to crawl through screen after screen, and change
searches three or four times to even come close.
The semantic web overcomes these difficulties because you will not
have to search. The semantic web knows you and finds for you. It knows
you work for a bank or technology firm, and therefore knows that when
you say ‘payments’ you mean it in a professional sense, not a generic
sense. Therefore it senses the most relevant things to the way you
search and your profile of usual interests.