from my experience most social media consultancies are a waste of time, money and effort - a disproportionate amount of effort is placed on marketing (esp branding). most of the real strategic value in this medium is beyond purely the marketing function, and needs attention at a the central organizing function of the business. many of "social marketers" are far too obsessed with measuring brand. this is a BIG distraction imo. the interactive agencies lack the business rigor and corp strategy competency. SM is growing up - should be focusing instead, on achieving whole new levels of value. real step function increases. a tip paul - my advise would be to pick a real GROWN UP innovation strategy firm. It's that important. It's not about selling the same old stuff, in a new way, but focusing further up the value chain. your precious contacts will thank you for it.
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Myelin Repair Foundation - Multiple Sclerosis Research - 0 views
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use as framework to set-up research model and approach
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Connecting with Consumers Using Deep Metaphors - HBS Working Knowledge - 0 views
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Deep metaphors are basic frames or orientations we have toward the world around us.
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Use language to inttrepet business models in justifying why business models from others sectors useful in other sectors - they act as a deep metphor - or basic framework. very good!
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deep metaphor
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maybe replace deep metaphot for bsuiness model
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CIO Asia - Object Lessons in Innovation - 0 views
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CIO Asia: What should organisations today understand about the nebulous concept of innovation?
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business model innovation
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nnovate your business model
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Business Model Innovation whicj needs to be read and understood. The people who did the three business model solution
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