Connecting with Consumers Using Deep Metaphors - HBS Working Knowledge - 0 views
-
Deep metaphors are basic frames or orientations we have toward the world around us.
-
raheel naqvi on 06 May 08Use language to inttrepet business models in justifying why business models from others sectors useful in other sectors - they act as a deep metphor - or basic framework. very good!
-
-
deep metaphor
-
maybe replace deep metaphot for bsuiness model
-
