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Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - 0 views

  • Jeremiah Owyang discusses how web tools and social media enable companies to connect with customers Forrester Wave Report: The Leaders in Community Platforms for Marketers (Part 4/4)
  • Key findings of the 9 vendors
  • First of all, this is still a very young market, with the average tenure of a company being just a few years in community. Despite the immaturity, we evaluated nine and were impressed with Jive Software and Telligent Systems who lead the pack because of their strong administrative and platform features and solution offerings.
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  • What did we find?
  • Information needs to be sorted around people, not content
  • [MicroMeme: A conversation with your immediate network about what they think is the most important]
  • First, we vetted the 100 vendors to submit to a vendor product catalog, over 50 submitted which we used the data to pair down who were appropriate for the Wave report. Hands-on lab evaluations: I spent up to 6 hours with each vendor in a windowless room to evaluate their product live using common customer scenarios. I grilled the executive team, and discussed their strengths and weaknesses. Product demos. We asked vendors to conduct demonstrations of their products’ functionality. We used findings from these product demos to validate details of each vendor’s product capabilities. Customer reference calls. To validate product and vendor qualifications, Forrester also conducted reference calls with up to three of each vendor’s current customers for a total of up to 27 customer calls. We collected hundreds of screenshots, presentations, samples, reports and all of this information was entered in a multi-tab spreadsheet that accounts for thousands of cells, scoring, and detailed explanations which clients can use to toggle up and down specific needs as in some cases, specific feature needs may need to be highlighted over others. In the bottom links, I’ve made my research process very transparent, and have indicate the other three other blog posts documenting this laborious research effort.
  • Related Resources I’ll be updating this section as I see interesting voices from media, vendors, brands and customers. Read Write Web: Report: Community Platforms Market Led by Jive Software and Telligent Leverage Software CEO Mike Walsh (and other vendors) have responded in the comments Josh Bernoff: Picking a community vendor? We’ve evaluated a bunch . . . Tom Humbarger: Questions if these vendors are eating their own dog food read Walking the “Social Media Walk” Telligent’s corporate blog chimes in and makes the report available for you. Read more about this Wave Research project: Part 1: Starting the Wave Part 2: Data Collection Process Part 3: The Analysis Process Part 4: Announcing the Wave, the final report
  • Friendfeed is an example of the trend the web is headed: content sorted by people, not by topic.
raheel naqvi

corporate venturing Resources | BNET - 0 views

  • corporate venturing
  • Time for firms to take new view of corporate venturing, BUSINESS TIMES Business Times Malaysia 07-05-2001 THE new economy has made it necessary to see corporate venturing in a new light, according to Accenture Business Launch Center. Corporate venturing is investing and leveraging on internal and external asse Business Times...
  • Corporate Venturing in Denmark This paper argues that Corporate Venturing CV, i.e. activities where an existing firm actively invest in a new start-up, is a much more widespread phenomenon in Denmark than official sources claim. In addition to large CV oriented corporations such as NKT and B&O, many medium sized firms and even quite...
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  • Corporate Venturing Performance: An Investigation Into the Applicability of Venture Capital Models This paper reports a study that examined this assertion more directly through surveying 95 corporate venture units across 3 continents (Europe, South East Asia and North America) and examining the association between their organizational structures, management practices and investment practices, and multiple measures of venture unit performance. Regression analyses found...
  • In Search of Corporate Renewal - Focus on Corporate Venturing In today's rapidly changing business environment established companies venture to sustain growth and corporate renewal. But developing new business from scratch takes time. Thus companies find it hard to justify investments in venturing: when measured by financial terms only, the track record of corporate venturing is poor. This paper drafts...
  • Corporate Venturing: Gold Mining or Fool's Gold? This paper begins with a discussion of corporate venturing basics including the rationale for initiating a corporate venture group, a comparison to traditional venture capital firms, and the many approaches to corporate venturing. Next there is an in depth discussion of the current corporate venture landscape including examples of successful...
  • External Corporate Venturing - Exploration and Exploitation External corporate venturing, which is new business creation activity through organizational modes such as corporate venture capital, alliances, acquisitions, or spin offs has received relatively scant attention in the corporate entrepreneurship literature. Based on seven in-depth case studies of large European and U.S. firms in the information and communication technology...
  • Corporate Venturing Modes and Their Impact on Corporate Learning Learning and increased innovation are often mentioned as some of the key benefits from corporate venturing for corporations. However, little research exists that would analyze whether there are systematic differences in learning outcomes across different governance modes. This paper systematically analyzes how the governance choice between different external corporate venturing...
  • Selection in Corporate Venturing This paper argues that the ability to select more profitable ventures while at the same time avoid selecting away promising ventures is dependent on not only the choice of selection strategies but increasingly on the corporate venture firms' selection capacity. This capacity is largely a function of the committed participation...
  • Corporate Venturing - The Rolls-Royce Model Rolls-Royce had previously become involved in Corporate Venturing in the late 80s and early 90s with what many might view as some success. With a dedicated team of three or four they had achieved a revenue from licensing of several million Pounds a year. However, in the bearish mood of...
  • Corporate Venturing The purpose of this paper is to comment on the challenges that Corporations find when deciding to setup an equity investment arm: Corporate Ventures CVs. This paper will focus on three different challenges, covering the reasons why Corporations decide initiate CVs, the main structural differences between CVs and Venture Capital...
  • Managing Innovation Through Corporate Venturing Innovation involves applying creative ideas to find solutions to organizational problems. It enables organizations to overhaul their systems and processes and increase the quality of their products. However, the paper argues that a certain degree of commercialization is required to successfully use innovation for better results. A related model is...
  • Adventures In Corporate Venturing From the executive summary: ‘Companies that are successful in developing new ventures have a clearly articulated portfolio management strategy covering five areas: type of business opportunity, capital investment parameters, degree of operational involvement, links with core businesses, and other such objectives.’ The companies prefer creating a separate subsidiary because the...
  • Corporate Venturing? Make Sure its Cautious Venturing Working with corporate venturers can provide venture capital and private equity firms with a rich source of investment opportunities. Corporate venturing can entail different things, depending on the corporate in question. A question remains in the minds of many VC investors: is the reduction in operational and competitive risk merely...
  • Internal Corporate Venturing Cycles: A Nagging Strategic Leadership Challenge Thirty years of systematic study reveal that many major corporations experience a strange cyclicality in their Internal Corporate Venturing ICV activity: Periods of intense activity are followed by periods of shutting down such activities only to be followed by a new cycle a few years later. Based on analysis of...
  • Breaking the Frame: Radical Change Through External Corporate Venturing Recently several authors have argued that faced with dramatic change, the firm needs to expand its search space beyond local search to develop new cognitive frameworks that can guide behavior in the changed or changing environment. This paper contributes to this emerging stream of literature by investigating mechanisms that enable...
  • Building External Corporate Venturing Capability: Initial Conditions, Learning Processes and Knowledge Management How firms build new capabilities to adapt to changing environments is in the core of strategic management. However, only recently research has addressed this question. In this paper a model has been developed that lays out how firms develop a capability to create and develop ventures through corporate venture capital,...
  • External Corporate Venturing: Bridging, Execution, and Value Enactment Building on Eisenhardt & Martin, this paper examines one important dynamic capability of firms, that of External Corporate Venturing ECVC. The external corporate venturing capability consists of the following elements: ability to bridge between the corporation and the start-up community; and ability to execute venturing relationships for the rapid development...
raheel naqvi

Having Conquered Flickr & Yahoo, "The Newsfeed" Is Now the Dominant Info-Metaphor of Ou... - 0 views

  • Having Conquered Flickr & Yahoo, "The Newsfeed" Is Now the Dominant Info-Metaphor of Our Time
  • The internet is really exciting. There's a whole lot of information on it - an overwhelming amount, even. Years ago we first looked at it in monochrome text, then we started looking at it through a search box on an empty white page. What's next? Is it huge War Games style multi-monitor displays? A swirling UI somewhere between Tom Cruise in Minority Report and David Bowie in Labrynth? Today we're ready to declare The Newsfeed the dominant internet metaphor of the day; the cascading waterfall of updates from your friends, with comments swirling even around those - that model is everywhere now! Today one of the biggest photo sharing websites and the biggest news and email portal in the world both fell under the spell of the Newsfeed.
raheel naqvi

PERSONALIZE MEDIA» Conference Cross Media Featured Articles Interactivity Med... - 0 views

  • Gary: “Am I participating in this conference by asking this question”,
  • The speaker then went onto to say academics have to draw a line in the sand between involvement those who may change the title of a podcast they downloaded for example and those who submit truly original content. Afterwards I said why do you have to draw a line when we are talking about ‘degrees’ of participation? He said academics like defined lines and specificity to be able to hang theories on - yet none showed any kind of digram or quantification of those lines. So here is my ‘line’ in the sand stating that participation in society, politics, online social networks etc: is not either on or off it is a continuum of degrees of influence. It is an analog and not a digital 0 or 1 as the academics represented seem to propose.
  • Gary: “Then why are those who comment, rate, share, recommend, mash-up not considered participants in online social networks?”
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  • A few of the academic presenters talked about the environment the perceived participation exists in.
raheel naqvi

40 of the Best Twitter Brands and the People Behind Them - 0 views

  • 40 of the Best Twitter Brands and the People Behind Them
  • We all know brands are using Twitter — whether or not you want them around. Some of them don’t quite get the medium and just tweet self-serving links or marketing speak, but you won’t find any of those brands here. We’ve handpicked 40 of the best brands experimenting with the micro-blogging platform, and asked them a few short questions about how they’re using Twitter. If some of their responses seem short, well that’s because they are. I asked each brand correspondent to answer our queries in 140 characters or less. Most of them got the point, a few rambled on a bit too long, and only asked me if “u” was acceptable in lieu of “you.” All in all, we’ve found some amazing people, doing some pretty powerful things at big companies, and all via Twitter. Smart brands use Twitter in meaningful ways, and most of them use their brand name as a way to make sure customers can find and recognize them. This piece, and the knowledge I learned from the incessant hours invested, demonstrate why brands do belong on Twitter. No other medium gets you inside a business or brand quiet like Twitter. And if you’re a brand that didn’t make our list, let us know why your tweets deserve consideration in the comments.
  • Chevrolet
raheel naqvi

Social Networking Consultants wanted... | Econsultancy - 0 views

  • from my experience most social media consultancies are a waste of time, money and effort - a disproportionate amount of effort is placed on marketing (esp branding). most of the real strategic value in this medium is beyond purely the marketing function, and needs attention at a the central organizing function of the business. many of "social marketers" are far too obsessed with measuring brand. this is a BIG distraction imo. the interactive agencies lack the business rigor and corp strategy competency. SM is growing up - should be focusing instead, on achieving whole new levels of value. real step function increases.  a tip paul - my advise would be to pick a real GROWN UP innovation strategy firm. It's that important. It's not about selling the same old stuff, in a new way, but focusing further up the value chain. your precious contacts will thank you for it.
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