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raheel naqvi

Connecting with Consumers Using Deep Metaphors - HBS Working Knowledge - 0 views

  • Deep metaphors are basic frames or orientations we have toward the world around us.
    • raheel naqvi
       
      Use language to inttrepet business models in justifying why business models from others sectors useful in other sectors - they act as a deep metphor - or basic framework. very good!
  • deep metaphor
    • raheel naqvi
       
      maybe replace deep metaphot for bsuiness model
raheel naqvi

Having Conquered Flickr & Yahoo, "The Newsfeed" Is Now the Dominant Info-Metaphor of Ou... - 0 views

  • Having Conquered Flickr & Yahoo, "The Newsfeed" Is Now the Dominant Info-Metaphor of Our Time
  • The internet is really exciting. There's a whole lot of information on it - an overwhelming amount, even. Years ago we first looked at it in monochrome text, then we started looking at it through a search box on an empty white page. What's next? Is it huge War Games style multi-monitor displays? A swirling UI somewhere between Tom Cruise in Minority Report and David Bowie in Labrynth? Today we're ready to declare The Newsfeed the dominant internet metaphor of the day; the cascading waterfall of updates from your friends, with comments swirling even around those - that model is everywhere now! Today one of the biggest photo sharing websites and the biggest news and email portal in the world both fell under the spell of the Newsfeed.
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