Radney's Business Group

The logo itself is pretty eye catching. Gold Letters against a grayish black background look pretty appealing. On top of that, the logo takes up lots of space; they are trying to make people remember it. (non-text)

The text that reads "Join Riot Games" is big, noticeable, and written weird. This could just be an add to attract new employees, but I think it's also a marketing tool. This add makes this company seem more like a locally owned business, rather than a big corporate giant, making people feel more comfortable around it. (text)

The tabs on this website are simple to read, easy to find, and link people to the relevant part of the website. (text)

These tabs will link people to relevant in game content. Each tab is included with an interesting picture. (text/non-text)

These links are feature interesting looking characters to appeal to people to click on them. By doing so (linking to their facebook, twitter, or youtube) they will be informed about the game's future news and be inticed to return. (text/non-text)

Appeal to pathos: Speaking about the benefits for future generations gives a warm, positive feeling to the reater.

Although this sentence is intended to show company responsibility, it could backfire by creating the thought in the reader's mind that the mine processes are damaging to the environment. The use of 'affecting not only our present, but the future for generations to come' is intended to refer to the company's attention to minimizing impacts, but it could easily be interpreted to the negative effects themselves affecting generations for years to come. You could present the information in a more positive instead of a negative light, by saying what the company is doing to minimize operational impacts, without saying that the impacts are negative, and without pairing it directly with the thought that future generations are involved.

Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.

You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)

As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.

Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.

Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.

Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products

Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect

Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)

Paragraphs are kept short, and with spacing in between.. allows for an easier read

This whole article uses the element of exemplification. The author is Leander Kahney, but not once in the article does he speak/have input.. it is all based on his interview of Markus Giesler and his research findings/experiences.

iPod is a person's second brain

and to the listeners as "cyborgs" or robots

personification.. refering to the iPod as a beast..

gives examples of what he means by transcendence

Points out to readers and consumers just how much the iPod means to them.. makes them realize just how much they rely on their iPods.. and just how sad/devastating it could be if they lost it.. pulls on the emotional strings

Refers to iPod as a part of themselves, would be lost without them

Describes how jibc is changing itself to get more better(Enhancing law enforcement capacity, New JIBC website)  and providing extended services (like tution tax receipts)

Rhetorical Analysis on www.jibc.ca