It’s a sight you see more and more often in a place you might not expect, e-readers mingling with paperbacks in libraries across the United States
New item has been created. View it here
6More
SONY make.believe - 2 views
-
-
- ...3 more annotations...
-
don’t know about you but I get hungry each time I see an amazing food photo. Taking gourmet shots is growing across the globe and n
-
Every now and then, the SGNL team gets a rare opportunity to peek into the behind-the-scenes world of Sony
-
The eye catching VAIO Concept PCs (pictured above) previewed at the the Consumer Electronics Show in January this year were officially announced today
1More
ENGL 181_WL: Plain English Orientation Videos for Web 2.0 Media - 2 views
1More
YouTube - lynda.com: Moodle Essential Training for Students - 2 views
No Right Brain Left Behind » The Idea - 4 views
42More
Apple: It's All About the Brand - 1 views
-
Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
-
- ...32 more annotations...
-
"It was the marketing company of the decade."
-
powerful brand
-
overwhelming presence of Apple
-
As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
-
-
-
branding has become as powerful as religion
-
about imagination, design and innovation
-
company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
-
Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
-
2More
Peace River Coal | Management - 1 views
-
Peace River Coal has positioned itself to be a premier coal mining company. Proven, dedicated, skilled and accountable leadership is central to the company's continued growth and success.
1More
Moodlers Online Group News | LinkedIn - 1 views
10More
Peace River Coal | Sustainability - 1 views
-
ways to
-
Environmental studies began at Peace River Coal's Trend mine in late 2003 and environmental monitoring continues to this day. Environmental Assessment (EA) applications are in progress for the Roman Mountain Project which requires the collection of field data which includes air quality, geochemistry, climate and hydrology, groundwater, surface water and sediment, aquatic resources, soils and terrain, land use and tenure and heritage (archeology and traditional land use).
-
Ethically sound practices result in a reduced environmental footprint and provides sustainable benefits to local and global communities alike.
- ...2 more annotations...
-
benefiting us now, and for generations to come.
-
Peace River Coal endeavors to minimize negative operational impacts on the surrounding ecology and terrain, affecting not only our present, but the future for generations to come
-
Although this sentence is intended to show company responsibility, it could backfire by creating the thought in the reader's mind that the mine processes are damaging to the environment. The use of 'affecting not only our present, but the future for generations to come' is intended to refer to the company's attention to minimizing impacts, but it could easily be interpreted to the negative effects themselves affecting generations for years to come. You could present the information in a more positive instead of a negative light, by saying what the company is doing to minimize operational impacts, without saying that the impacts are negative, and without pairing it directly with the thought that future generations are involved.
-
18More
Peace River Coal | Peace River Coal Safety - 1 views
-
At Peace River Coal Safety is Paramount
-
zero harm policy
-
same, non-negotiable rules
- ...6 more annotations...
-
Ensure that all of our operations have fundamentally safe, well designed plant, equipment and infrastructure
-
Compliance with legislative and other requirements placed upon us, including those to which we voluntarily subscribe, is fundamental to the way we do business.
-
Rescue team
-
On September 18, 2009 Peace River Coal celebrated achieving the milestone of One-year Lost Time Injury Free operation.
-
successful recipients of the "Best and Overall First Aid Award" at the Regional Mines Rescue Competition - July 2009
-
Ethos: Exemplifying this proud moment causes the reader to see more respectability in the company. This is not exactly using the company's pre-existing reputation to make a point believable, but it is making a believable point about how the company should be respected by using examples that appeal to the reader's view of the company overall.
-
-
We recognize that our strength as a company resides in the men and women who contribute to our business.
-
Logos: The logical statement here implies that happy, healthy workers contribute more strength to the company itself than unhappy, injured ones, so this statement clearly states that it's in the best interests of the company to keep everyone safe. This is something that the reader can take and agree with at face value because it's an honest, logical statement.
-
Google Docs - Tipsheet and Resource Guide - 3 views
www.scribd.com/...cs-Tipsheet-and-Resource-Guide
googledocs google tipsheet resource tutorial Docs resources guide

2More
Fulton and Company, Kamloops law firm - 1 views
-
Our lawyers and staff continue to give back to the community by way of corporate sponsorships and personal involvement in local charity groups. Our firm has monthly Jeans Days and regularly fields teams to support local fundraising initiatives. We are proud to support the following events and charitable organizations:
28More
Apple: It's All About the Brand - 1 views
-
-
-
Move over Michael Bull, there's a new "Professor iPod" in town
- ...19 more annotations...
-
-
-
IPod and user form a cybernetic unit," said Giesler. "We're always talking about cyborgs in the context of cultural theory and sci-fi literature, but this is an excellent example that they're out there in the marketplace.... I have seen the future, and it is called the cyborg consumer
-
storing the soundtrack of a lifetime, as well as names, addresses, calendars and notes.
-
a revolutionary device that transforms listeners into "cyborgs" through a process he calls "technotranscendence."
-
-
"Consumers often say the iPod has become part of themselves," Giesler said. "The iPod is no longer just an instrument or a tool, but a part of myself. It's a body extension. It's part of my memory, and if I lose this stuff, I lose part of my identity.
13More
Frontpage - 1 views
-
On par with the clout of X-Games, Pipeline Masters, and the Hannenkahm
-
air-infused downhills to dirt dominatrix dual slaloms, massive slopestyle stunts to epic enduros,
-
Kokanee Crankworx promises to do what it’s become so famous for: blowing the past away with the future.
- ...5 more annotations...
-
enter the VIDEO ROOM for daily highlights and video on demand
-
-
Join the conversation
-
-
6More
Jenni Parker, BA(T&D) - WikiEducator - 1 views
-
Hello, my name is Jenni Parker and I live in Perth, Western Australia. I was born in Sydney, NSW and grew up in the outer western suburbs. I moved to Perth in 1982 and except for 3 years when I lived and worked overseas (refer to When & Where), I've been here ever since and I love it!
-
1More
shared by Kim Tuerlings on 20 Feb 10
- Cached
How Disney Works to Win Repeat Customers - BusinessWeek - 1 views
www.businessweek.com/...sb20091130_866423.htm
business communication disney how works retaining customers

-
Train employees to be respectful of all customers, including children. If employees are kind and engage a child, a parent may be more likely to stay in the store, says Jones. For example, a small business in Valparaiso, Ind.—Flanagin's Bulk Mail—uses coloring sheets to keep clients' children and grandchildren occupied while in the store. Each time a child comes in to her store, the owner, Donna Flanagin, asks the child to color a sheet so it can be displayed on the front door. When the child's birthday arrives, Flanagin sends the coloring sheet and a birthday card to the child. "It costs virtually nothing, yet reminds the parents and grandparents about her business and helps her makes a connection with her customers," says Jones. Make waiting in line an entertaining experience. Nobody likes to wait in line, even for a Disney attraction. But it's a fact of life. At Disney, employees are trained to strike up conversations with guests and to offer useful information about new attractions, fun facts, and upcoming show times. A small grain company in Kansas that learned this concept at the Disney Institute applied the idea to its plain waiting room. Since customers often brought children or grandchildren along, the grain company added magazines and toys and books for kids to its waiting room. The company also trained front-desk employees to let customers know the approximate waiting time and offer tips on less busy stretches of the day, in case customers preferred to return later. Be "show-ready." Your "stage" communicates a lot about who you are. Disney will not tolerate trash and trains all employees to pick it up so that the resorts remain "clean, friendly, and fun." If a leader were to walk by trash without picking it up, it would send the wrong message to staff. For a small business that might not even have a physical location, this concept can be as simple as making sure your Web site is professional and easy to navigate. According to Jones: "your Web site is your front door. If it's not show-ready, it can make or break your business." Keep the show on stage. Disney employees must always follow company guidelines for dress and customer service in guest areas. They can take a break and relax in areas unavailable to guests. As a small business owner, try walking the floor as a customer. Do you see or hear conversations that are best held amid the privacy of employee areas? Can your team members be easily seen by customers as they take a smoke break or talk on cell phones? If so, explain the difference between on-stage and off-stage. Encourage your team to be "assertively friendly." Disney encourages its employees to actively seek contact with guests. For example, they will approach a family that appears confused about its park map or has misplaced its car in one of the vast Disney parking lots. They will proactively offer assistance instead of waiting for people to ask. All these tips require leaders who understand the importance of communications and how to extend the conversation to secondary guests. The effort will pay off. Disney has discovered that if a customer appreciates your store or service and speaks highly of her experience, then her children and grandchildren are likely to become loyal customers, along with their friends, neighbors, and acquaintances.
5More
Home | University of Calgary - 1 views
-
Home Prospective Students Current Students Alumni Community Faculty & Staff
-
Faculties Departments & Programs Continuing Education Research & Institutes International Services About the U of C Admin. & Governance Campus Services Giving to the U of C Accountability Quick Links Events & Dates Look Up! Research in Action