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Ryan Khungay

TD Canada Trust - 2 views

shared by Ryan Khungay on 03 Dec 10 - Cached
  • "Highest in Customer Satisfaction Among Big Five Retail Banks"
    • Ryan Khungay
       
      This quote shows the ethos of the website. It is displaying that is has the highest customer satisfaction and this allows them to be more reliable and trustworthy. This simple quote also plays into the logos of the website. By using customer surveying it has proof of its reliability and it persuades the customer to choose this bank over others
  • Investment and wealth management for every stage of your life.
    • Ryan Khungay
       
      Having a heading such as markets & research displays the logos of this website. Displaying that this company does do research allows it to prove why it is the best bank to choose through statistics, evidence, data, and research.
  • ...12 more annotations...
    • Ryan Khungay
       
      These two boxes at the bottom of the webpage give guarantees that TD is able to help, and make the customers finances easy. These guarantees are more examples of logos displayed on this webpage.
    • Ryan Khungay
       
      This heading speaking of safety, and security strengthen the ethos of the website because it allows the company to become more trustworthy. The more trust the company receives from customers, the more customers will believe what this company has to say.
  • TD Waterhouse  •  1Investment and wealth management for every stage of your life.
    • Ryan Khungay
       
      The heading speaking of earning bonus points, and more money with a certain type of credit card is another example of pathos. This will pull out emotions such as excitement and happiness from the audience.
    • Ryan Khungay
       
      The headings such as fraud prevention, green banking, community giving, first nations bank and so on give the website ethos because it is making the company come off as caring, environment friendly, safe, and non-discriminitory. What is not to trust?
  • Take a Tour!
    • Ryan Khungay
       
      This webpage uses highlighting techniques sparingly and because of this whatever highlighted either through bolded words, lines, or bullets really stands out. Also, there is a perfect amount of white space on this webpage which allows the text to be easy to read, and not so overwhelming.
    • Ryan Khungay
       
      The graphics used on this website are extremely appropriate and are not over used. The few graphics that are used stand out and make the audience actually pay attention to them.
  •  •  Corporate Information  •  Investor Relations  •  TD Economics  •  Community Giving  •  Career Centre  •  Press Releases  •  Fraud Prevention  •  Green Banking  •  Japanese Banking Centre  •  First Nations Bank
  • Contact Us
    • Ryan Khungay
       
      There is a contact us section that is very visable.
  • My Accounts    Customer Service     Products & Services    Markets & Research    Planning  
    • Ryan Khungay
       
      The webpage has a really good navigation section that is visible on each page that you visit throughout the webpage. Also the company's name is very clear and visible and by simply clicking the logo a viewer is re-directed back to the homepage.
  • Accounts   Personal Credit   Mortgages   Credit Cards   Foreign Currency Services   Student Life   Green Banking   Electronic Banking
    • Ryan Khungay
       
      This webpage also features a sub-navigation section so that one webpage is not overflowed with text. A customer can simply click on one of these sub-sections if they require any further information.
    • Ryan Khungay
       
      The fonts used on the webpage are simple and easy to read. Also, the same font is used throughout the webpage giving the webpage a nice clean look.
lindsay jmaiff

fultonco.com HOME - 1 views

    • lindsay jmaiff
       
      Colours blue and gold: give a sence of royalty or astutness possibly. The picture with old books shows knowledge and wisdom, the slideshow if photos displays the companies use of technology. The Logo is in cursive and has a watermark which is visually pleasing to the eye, the cursive reidderates the old fashion trusted skill, also the date of establishment is highlighted in the logo-- being an old company puts value, trust and loyalty into it
  •  
    Kamloops Law Firm, Rhetorical Analysis
Jennifer Rienks

Chahal Priddle LLP, Serving Kamloops & Merritt, BC, Canada. Lawyers for Personal Injury, Wills & Estates, Real Estate, Corporate Commercial and Civil Litigation - 4 views

  • Let's be honest, hiring a lawyer feels risky. Why should you trust Chahal Priddle LLP? We know your situation. Do you need a lawyer who suits you or someone who will get the job done? Both. You're likely skeptical and uncomfortable about your problem. But you've been prompted to take action. We understand. We'll sit down with you, find out what type of outcome you're looking for and then find the best remedy to your legal issue. You can rely on us. Most of our paralegals and assistants have been with the firm for a long time, which means they're very experienced and very good at helping you. You won't have to re-explain your file to a new assistant or wait for someone to find what should be a quick answer to your question . You'll recommend us. Past clients and fellow professionals recommend us. Repeatedly. They'll tell you that they do so because we're easy to deal with, accessible, straightforward and because we work hard to help them through a stressful process. We get results, too. Browse through our website and learn how we could help you. The quickest start to solving your problem is to make a simple phone call to our office, but we know that the decision to take action requires research. Enjoy the site and when you're ready to call, we'll help answer your questions.
    • Jennifer Rienks
       
      a use of an appeal to character.
    • Jennifer Rienks
       
      The catch Phrase " you can Rely on us" Is a very obvious appeal to character, Throughout the sight they ensure that you can trust their expertise. This cements this idea to the reader.
    • Jennifer Rienks
       
      The photo of the Kamloops area, ensured the reader and potential clients that they are a small town company and care about the community, not just the monetary benfits.
  • ...1 more annotation...
    • Jennifer Rienks
       
      the type of language they use throughout the site, appears to have been designed to let the reader know that they are not just stuffy lawyers who use legaleze or complicated language, but are individuals who can relate and will fight for your well being.
  •  
    Rhetorical Analysis
Anna Banana

Victims of Violence - Protecting Children from Sexual Abuse - 5 views

    • Anna Banana
       
      I am very happy to see that the age of consent and power has changed to reflect that even young children can sexually abuse. Any kind of sexual act without consent is rape, no matter the age.
  • It is a criminal offence in Canada under section 150.1 to engage in sexual activity with a child under the age of sixteen, regardless of the child’s perceived or actual consent.
  • Incest, or sexual contact with a family member, is always illegal
  • ...34 more annotations...
  • under section 155 of the Criminal Code of Canada.
  • If a person touches a child directly or indirectly “for a sexual purpose” they can be charged and convicted of Sexual Interference under section 151.
  • If a person asks a child to touch them directly or indirectly “for a sexual purpose” they can be charged and convicted with Invitation to Sexual Touching under section 152.
    • Anna Banana
       
      What is it that makes sexual abuse so 'acceptable' in society? Why isn't sexual abuse looked at as a devestating-traumatic-life-altering-soul-crushing violation? What can we do to make this change and get tougher on these predators?
  • According to the Diagnostic and Statistical Manual of Mental Disorders, pedophilia is a paraphilia in which an individual has intense and recurring sexual urges towards prepubescent children
  • there are basically two groups [of pedophiles]: those oriented exclusively toward children and those oriented toward both adults and children.” Thus, there are two main categories of pedophiles; the first category consists of Preferential Pedophiles, who like children of a certain age group and tend not to stray from that. The second category consists of Situational Pedophiles, who are often incapable of forming relationships with an equal (adult), sometimes because of a mental disability. The Situational Pedophile may turn to children after experiencing humiliation or frustration in an adult relationship.
  • large percentage of individuals who suffer from pedophilia were sexually abused as children. However, the vast majority of adults who were abused as children do not develop pedophilia or pedophilic behaviours
  • Younger children may not display signs of being harmed by sexual abuse because often the perpetrator is a person they know and trust; the child may seem unaffected by the perpetrators actions and may not show signs of resistance. However, this does not mean that the child has not been harmed by the sexual abuse. The lack of resistance children sometimes show also contributes to their feelings of guilt and their fear of disclosing because they do not want others to assume they “invited” the incident. Disclosure of sexual abuse varies. Some children disclose their abuse immediately, while some are unable to due to their feelings of fear, shame, guilt and confusion.
    • Anna Banana
       
      What a sweet baby, who would want to hurt this innocent babe?
    • Anna Banana
       
      This bright red box attracts my eye and tells me that I am on the right page. I like the tittle but it should really say Survivors of Violence
    • Anna Banana
       
      I like that the phone number is VERY visible and one of the first things you notice, and it's toll free and pretty easy to remember
  • Victims of Violence is a federally registered charitable organization.
  • To generally promote public safety and the protection of society.
    • Anna Banana
       
      I would really love to know in what part of the brain do these thoughts come from? What causes these urges in the brain? In which part of the brain do these urges stem from? Is it part of an addictive personality?
    • Anna Banana
       
      Sexual Abuse I found can be a broad topic and I have narrowed the topic down to Pedophilia before, but I was not aware of the two 'groups' of pedophiles
  • My wish is that each survivor will one day be able to give all the guilt and shame back to the perpetrator so that they can heal and live a healthy happy life.
  • My wish is that each survivor will one day be able to give all the guilt and shame back to the perpetrator so that they can heal and live a healthy happy life.
  • There seems to be a vicious cycle of this crime
  • Triggers are predictable patterns signalling when the perpetrator is most likely to offend.
  • the tendency to sexually assault children begins with a predictable circumstance or pattern of behaviour called a "trigger”
  • The best method of prevention is for the offender to abstain from contact with children until treatment is initiated and a clinical risk assessment is made.
    • Anna Banana
       
      I like that the content tab is right at the top so that you immediately know where you are and where to look :)
    • Anna Banana
       
      I like that this site is a FEDERALLY registered CHARITABLE organization
    • Anna Banana
       
      Hmmmm, does this mean that Pedophiles do not only focus on children? I find it interesting that there are different levels of pedophilia and that it is not only targeted at children. Wow.
    • Anna Banana
       
      95% of abusers know their victims. These people can be someone in our family, our doctor, our coaches, our troop leaders, our clergy, our teachers. This means that as parents we need to be more vigilant and ask questions about those who are in our childrens lives. Keep your eyes and ears open, listen to your child when they are talking to you as they often insert warnings into their conversations with us to test how we will react.
  • The effects of child sexual abuse are different for everyone.
  • Research has shown that these negative consequences most often include anxiety, refusal to eat, nightmares, anger, fear of adults and authority figures, chronic stress, posttraumatic stress disorder, drug abuse, inappropriate sexual and self-destructive behaviour, increased risk of victimization, delinquency, depression, suicide, and the inability to trust and have intimate relationships
  • Many factors can influence a victim’s response to their abuse including being believed, the relationship between the victim and the perpetrator, the duration of the abuse, personal support resources (emotional, financial), cultural factors, age and maturity of the victim, degree to which the victim feels responsible for the incident, life stressors, and time between the abuse and the beginning of therapy.
  • Psychologist Frederick Mathews’ research on child molesters, “Help for Adults Who Molest Children,” is written for individuals who sexually abuse children. The literature emphasizes that individuals who have molested a child must immediately receive help to decrease their chance of reoffending. Mathews stresses that child molesters are not likely to stop sexually victimizing children on their own, intervention is required. It is important that child molesters ask for help so that they can learn to understand why they commit these crimes, the sexual assault cycle and their triggers. There is not a quick fix to this problem, it requires a lifetime of work and treatment.
    • Anna Banana
       
      Not sure this is totally right as every piece pf research I have read states that 98% of pedophiles reoffend and that there is NO CURE for pedophilia.
    • Anna Banana
       
      No shit Sherlock! This has been happening for who knows how long, since the Romans and their grand orgies perhaps, and although many sexual abuse victims do not go on to repeat and reoffend, sexual abuse is a VICIOUS cycle that needs to stop!!
  • Protection of children from this harmful crime and its life-long negative effects must be a primary goal.
    • Anna Banana
       
      THIS IS MY MISSION!!!!
  • In 2001, Researchers at the Royal Free Hospital School of Medicine and University College London reviewed the case notes of 225 male sex abusers and 522 other male patients being treated in a London clinic. The study found that the child abusers had been victims of sexual violence more often than the patients who had not committed sexual abuse. This finding suggests that there is a victim-to-perpetrator cycle in some men who commit sex crimes. Psychoanalytic theory proposes that a hostile childhood can create a need to replace feelings of “defeat” with those of “triumph.” For an individual to accomplish this emotional shift they may become a sexual aggressor as an adult.
  •  
    Child sexual abuse occurs when an older child, adolescent or adult engages in sexual activity with a younger child or youth; sexual activity includes a variety of sexual contact ranging from sexual touching to sexual intercourse.
azizkhaled

Business Banking | Business Bank | Small Business Banking : HSBC Bank Canada - 0 views

  • Recommended:Loading recommended tags...HSBCbusinessbankingbanksmall businesshsbccanada
  •  
    The business page in the HSBC bank is completely different than the simpleness in the personal page. Due to the verity of service the bank offers to businesses the page is filled with information, promotions, and news that are updated to all customers. it has more ads than any other page which suggests that the bank is highly active to acquire and maintain the level of trust with their business costumers.
Jennifer Rienks

Chahal Priddle LLP, Serving Kamloops & Merritt, BC, Canada. Lawyers for Personal Injury, Wills & Estates, Real Estate, Corporate Commercial and Civil Litigation - 0 views

  • Community Involvement and Activities Hardeep is a member of the Trial Lawyer’s Association of British Columbia and the Law Society of British Columbia.  He is also a director of the Kamloops Gurudwara Sahib Society and an active member of the Punjabi community in Kamloops
  • Background Hardeep Chahal was born and raised in Kamloops, BC.  After receiving his Bachelor of Arts in Political Science at UBC in 1998, and his Law Degree at the University of Victoria in 2002, Hardeep returned to Kamloops to practice law. In August of 2005, Hardeep joined the legal team at Nixon & Company, and in March of 2009, he took over the law firm and it was renamed Chahal Priddle LLP.
  • ractice Areas Hardeep practices primarily in the areas of Personal Injury (ICBC claims), Real Estate, Corporate, Commercial, and Estates. He has appeared before the Provincial Court and Supreme Court of British Columbia, and has achieved numerous settlements favourable to his clients through mediation.
    • Jennifer Rienks
       
      When introducing their team of Lawyers. They are not just providing the porfessional credentials for the individuals. They also provide some background and other activities they participate in. I believe this is designed to ensure that readers can identify with these people and trust them.
  • ...1 more annotation...
  • Aman Chahal       Dana Darling
    • Jennifer Rienks
       
      The lack of information on these 2 employees is a little disapointing.
  •  
    The team portion of the Chahal Priddle site
Jennifer Rienks

Chahal Priddle LLP, Serving Kamloops & Merritt, BC, Canada. Lawyers for Personal Injury, Wills & Estates, Real Estate, Corporate Commercial and Civil Litigation - 0 views

  • Passion. Your rights and those of the people you care about must be protected against the third party insurer (in British Columbia, the insurer is usually ICBC).Integrity.We're straightforward about the process and we'll see you through it.  You are the client.  We act on your behalf - it's extremely important that we honour your trust by being honest and accountable.Results. We have an established track record of getting results.  Other law firms often refer complex cases to us because of our respected experience, knowledge and skillful negotiation tactics.
    • Jennifer Rienks
       
      Passion: This section is an appeal to emotion. They are trying to tell the reader that they are just as invested and upset about what has happened to you as you are. Integrity and Results: are appealing to the credibility of their specific firm by refering not only to their previous experience, but to there character as a firm to work on the behalf on the client.
    • Jennifer Rienks
       
      The Logo for this firm, is a way to appeal to the Character of the site. Old english lettering represents a long lasting establishment with lots of experience in that field.
  • ...1 more annotation...
    • Jennifer Rienks
       
      This background is very bland, it does not say much about what this organization does or provides to its clients. A color such as a maroon that would signify experience and knowledge would be much better.
  •  
    Personal Injury Page on Chahal Priddle site
J.Randolph Radney

How people monitor their identity and search for others online | Pew Internet & American Life Project - 0 views

  • Reputation management has now become a defining feature of online life for many internet users, especially the young. While some internet users are careful to project themselves online in a way that suits specific audiences, other internet users embrace an open approach to sharing information about themselves and do not take steps to restrict what they share.
  • Compared with older users, young adults are not only the most attentive to customizing their privacy settings and limiting what they share via their profiles, but they are also generally less trusting of the sites that host their content.
hyram swenson

Taxes | Personal Income Tax | Canada Taxes | Online Income Tax Returns And Planning - H&R Block - 0 views

  • Our Company
  • Personal TaxesStudent Tax PromoInstant Cash BackDebit Card FAQDebit Card BenefitsSecond LookThe H&R Block AdvantageAudit Assistance / CRA CorrespondanceFiling out of CountryU.S Citizens in CanadaSmall BusinessesBookkeeping and Accounting ServicesCorporate Tax ServicesTax TipsRRSPsDo Your Taxes OnlineHow Does It Work?NETFILE InformationSecurityPaymentOnline Tax FAQDesktop Software qm_create(0,false,0,500,false,false,false,false,false);
    • hyram swenson
       
      A really nice feature, instant refund! i would do this if I had simple tax return
  • ...6 more annotations...
    • hyram swenson
       
      Try it for free! who wouldn't but whats the catch?
    • hyram swenson
       
      there are lots of good headings and navigation bars to aid user in finding desired info fast
    • hyram swenson
       
      the color green is associated with growth, safety, and harmony.
  • With more than 1,100 locations, H&R Block is a member of hundreds of communities across Canada. We believe that strong communities benefit everyone. From our Block Builders program to help lower income Canadians file a tax return to providing free tax advice days to sponsoring world-class athletes, H&R Block Canada believes that supporting local initiatives in communities like yours can make a difference.
    • hyram swenson
       
      many people are looking for organizations that invest in there community this could be a powerful marketing tool
    • hyram swenson
       
      this is important stuff! the fine print...yikes
    • hyram swenson
       
      wow! this is a really cool service. this builds trust because it is not very average for anyone to do anything for anyone in todays world.
sarah omens

Great workplaces have high levels of trust - 0 views

  • At the heart of our definition of a great place to work - a place where employees
    • sarah omens
       
      i dont really like the amount information you get from this page just becouse previously they blew their horn about how they treat their employees and stuff and it make you want to know only for you to follow up and realize they have just 3 major point with no detailed explanions to it
anonymous

protect your health - 1 views

  • Ecological
  • Easy.
  • Economical.
  • ...7 more annotations...
    • anonymous
       
      Economical appeals to your logic as when making new decisions you usually decide what is the most cost effective way. You dont want to buy a new product if its going to cost more than what you already pay.
  • If you can smell fragrance on your clothes when you get them out of the dryer, you are using too much detergent
  • Overuse of laundry detergent is not only wasteful and expensive, but very harmful to our environment and our health.
    • anonymous
       
      Logic as "using too much detergent is expensive", and emotion appeal as using too much is bad for the environment, and you using too much is the reason.
  • The Solution: A big step forward in removing harmful chemicals from your home, body and environment is going detergent-free. After washing a fabric a few times with SmartKlean, you can completely eliminate all traces of detergent. With SmartKlean there is no need for laundry detergents, fabric softeners or dryer sheets. Our laundry ball is designed to wash effectively, leave clothes soft and leave zero residues behind on clothes and linens.  For those with skin sensitivities or conditions such as eczema, SmartKlean is ideal. It is important to note that even the trusted eco-friendly, hypoallergenic laundry detergents may contain SLS and SLES and other harsh chemicals. In addition, many soaps found in grocery stores contain additives that can still cause skin irritations. Although there are safer alternatives such as true soap, the easiest to use and by far the most economic choice for cleaning laundry is the SmartKlean Laundry Ball.
    • anonymous
       
      Because it lists in the previous paragraphs what is wrong with normal soaps, promoting this alternative option appeals to character as this company product must be good because it doesnt do all the harmful things that were listed before.
  • Then there’s eczema. Throughout the world, many people suffer from this condition. In the US over one billion dollars a year is spent trying to fight its effects. Sadly, many of these are children. 90% of eczema sufferers experience symptoms before they reach the age of 5. A common type of eczema, ‘irritant contact dermatitis’, develops after frequent exposure to a mild irritants such as detergent.
    • anonymous
       
      appeals to logic by telling you facts about a problem that is caused by too much irritants
  • The Problem: Regular laundry detergents leave residue in your clothes and linens each time they are washed. It is easy to verify this by smelling them. After eight washes, two percent of a garment’s weight comes from detergent residue. For people with skin sensitivities, this residue can not only cause severe skin irritations, but can also cause fabric to stiffen when it dries. Because of this, fabric softener is used to lubricate the fibers in order to make the fabric move freely again. Although it takes care of the itchy, stiff fabric, it only adds to the pile of chemical residues.
    • anonymous
       
      appeals to logic, as it gives you examples of what you have experienced at home. also appeals to emotion as you are becoming aware of the true cause and harmful effect of what you experience in laundry
  • “It really works! I have been using mine for about a month now and it gets the laundry clean and fresh smelling without any added detergent
    • anonymous
       
      credibility that the product is good.
  •  
    Rhetoric analysis
Kimberly McCoy

Fighting the Darkness: My Secret Battle with Depression - 2 views

    • Kimberly McCoy
       
      What I like about this site are the soothing colors.
    • Kimberly McCoy
       
      This appeals to pathos.
  • Change is in the air
    • Kimberly McCoy
       
      Logos is achieved by the wording of hope, for me.
    • Kimberly McCoy
       
      The red against the green background caught my attention.
    • Kimberly McCoy
       
      Red seems to be an urgent color and so I believe Pathos was achieved.
  • ...11 more annotations...
    • Kimberly McCoy
       
      I find the site to look enlightened even as depression is discussed. Also, encouraging in it's attempt to provide for someone ways which they can fight depression
    • Kimberly McCoy
       
      Although the video does appear to bring life to the page I don't see how it contributes to the site.
    • Kimberly McCoy
       
      I suppose Pathos can be credited because it is a lovely ride down a beautiful mountain in and on a mountain top.
    • Kimberly McCoy
       
      This site caught my attention immediately. It looked soothing, it is easy to read and it deals with a delicate subject that affects many people. I think the colors of the page accomplished what it probably set out to do, which was create calm. Let's not forget, we are dealing with depression. This subject means something to me as I suffer from it on occasion. I can associate with this personally. The subject is not so much a controversial one, however, those who don't suffer from depression have been known to say, "Get over it!", which can be a negative experience for one in the throws of depression. I think the writers' purpose here it to inform and explain the symptoms of the disease as experienced by those it affects. I believe it also provides a forum for those who simply want to explain where they are at in their depression and to encourage others to understand that this is real and it affects many. It also serves more than one purpose as it provides suggestions on how to deal with it.The thesis, or the overall main point is basically to let the disease speak for itself and allow others to comment on the subjectThe tone of the text is relaxed and does not create feelings of unrest. It provides answers and links to all issues surrounding the subject of depression. I really liked the graphics of what appears to be grass. I imagine laying down in it and breathing in the fresh air. I also took a shine to the dandelions on the right side and I specifically liked the "I'm done hiding" at the top of the page. Many people hide the depression as they are embarrassed.  The highlighted areas are stand out texts for me.
    • Kimberly McCoy
       
      Logos is achieved as the words are logical. Pathos is achieved as it appeals to my emotions because I have first hand knowledge of this sickness called depression. Ethos is achieved because I trust and believe the written word.
    • Kimberly McCoy
       
      This full length essay is in google docs with access to you. Was unsure where you wanted this.
  • I'm done hiding.
    • Kimberly McCoy
       
      What I like about these 2 highlighted texts is that it appeals to ethos because I experienced these two statements. Ethos was achieved by what it says.
  • I hid my battle
  • Mountain Biking and Depression
    • Kimberly McCoy
       
      This line appeals to my Pethos as I consider it emotional to have "Mountain Biking" and "Depression" in the same sentences. It affects my emotions by making me think.
  • I'm Drowning
    • Kimberly McCoy
       
      Again, ethos and Pathos is achieved because I know how it feels to feel this way.
    • Kimberly McCoy
       
      I don't feel the logo of Facebook contributes to the site at all.
    • Kimberly McCoy
       
      It did not appeal to my Pathos.
  • I can't breathe
    • Kimberly McCoy
       
      Again, this affects me by Pethos as it brings memories that are unpleasant.
    • Kimberly McCoy
       
      The dandelions appeal to my pathos. They are innocent and carefree.
    • Kimberly McCoy
       
      The simplicity of the page appeals to ethos, logos and pathos. It is carefree and uncluttered and feels like a safe place.
Alexander Condon

A Conservative Choice for President | Michele Bachmann for President | MicheleBachmann.com - 0 views

  • Michele wants government to make the kind of serious spending decisions that many families and small businesses have been forced to make.
    • Alexander Condon
       
      Here she is aligning herself with the middle-class which could serve to distinguish her from some of the other Republican candidates who have been critiqued for over-looking the middle-class. It also alludes to her dissatisfaction with recent government spending and bailout packages. She is siding with the everyday American who protested the extreme government spending amid the recession. Provides pathos as it shows her sense of financial responsibility and similarity with everyday Americans.
  • Michele is a leading advocate for tax reform, a staunch opponent of wasteful government spending, and a strong proponent of adherence to the Constitution, as intended by the Founding Fathers.
    • Alexander Condon
       
      The sentence is elegantly written and effectively uses parallel structure which appeals to the audience's logic. The sentence concludes with a reference to the Founding Fathers which rouses nostalgia for the beginning of the United States. This nostalgia can be very affective as many Americans (especially Republicans) feel that government was best under the Founding Fathers. The Founding Fathers personify all that is great about being American-independence, democracy and strength. Founding Fathers also alludes to the joyous celebration of the Fourth of July (Independence Day) which provokes pathos.There is also a simile here as she compares herself to the Founding Fathers.
  • She is also a defender of the unborn and staunchly stands for religious liberties.
    • Alexander Condon
       
      As " a defender of the unborn", Bachmann positions herself as pro-life. The phrase is a euphemism as it is a nicer way of saying against abortion. The second part of the sentence "staunchly stands for religious liberties" is likely a second euphemism stating her siding with the bible on topics such as same-sex marriage. Both stances develop ethos especially amongst Republicans and may also appeal to emotion as the topics are deeply personal.
  • ...17 more annotations...
  • In July 2010, Michele hosted the first Tea Party Caucus meeting. She is seen as a champion of Tea Party values
    • Alexander Condon
       
      Here she positions herself of a leader of the Tea Party which adds considerable credibility (ethos) to her candidacy because of the Tea Party's considerable resources and growing popularity. It is important for Bachmann to identify herself as a leader as that is what people are voting for. Also note how the term "champion" is consistent with the website's continued emphasis on winning.
  • Michele and Marcus have five children, Lucas, Harrison, Elisa, Caroline, and Sophia. In addition, the Bachmann family has opened their home to 23 foster children
    • Alexander Condon
       
      This sentence develops both ethos and pathos. Ethos as she is seen more reputable and trustworthy by having such a large and seemingly happy family. The main purpose here is pathos as she depicts herself as a loving and devoted humanitarian. She is portrayed here as a mother figure, someone responsible that can look after a large and diverse household (a metaphor for the United States?).This last statement develops a paradox between her portrayal throughout the passage as a tough candidate like one of the Founding Fathers, and her portrayal as a loving, responsible mother who can take care of the nation. Very Interesting.
  • Michele is the first Republican woman to be elected to the U.S. House of Representatives from Minnesota
    • Alexander Condon
       
      Interestingly, this is the only line in the passage that directly points to Bachmann's uniqueness as a female candidate. Potential supporters who were unsure whether she could become the first female president will be reinforced by her being the first Republican elected to the House of Representatives from Minnesota. It achieves ethos as she becomes a more credible candidate as well as logos because "if she was the first woman from Minnesota than why can't she be the first woman president". For the female audience, it may also be pathos as she is seen as breaking down barriers to womens freedom.
  • Michele Bachmann is running for president to bring a new voice to the White House
    • Alexander Condon
       
      The main use of rhetoric in Bachmann's opening line is "bring a new voice to the White House". The new voice rhetoric is very common among presidential candidates as it is a metaphor for change. Indirectly this new voice represents the possibility of correcting the current governmental problems. It appeals mostly to ethos as it could inspire hope in the audience. 
  • She recognized the need for quality schools and subsequently started a charter school for at-­‐risk kids in Minnesota.
    • Alexander Condon
       
      The sentence develops ethos and pathos in the audience. Ethos as her character and reputation is bolstered by her emphasis on education. Pathos as she highlights having started a school for at-risk kids; specifying "at-risk kids" adds emotion to the description and depicts her as empathetic. 
  • Serving on the Intelligence Committee, she has consistently advocated peace through strength to ensure America's national security. She has proudly taken a vow to support and defend the Constitution of the United States against all enemies, foreign and domestic.
    • Alexander Condon
       
      Here she states her stance on foreign policy. She successfully aligns herself with the Americans who seek an end to the War in Afghanistan by stating that "she has consistently advocated peace". Also she answers the critics who think she won't be tough enough by saying that "she has proudly taken a vow to support and defend the Constitution of the United States against all enemies". She shows experience and ability by having served on the Intelligence Committee (logos). "Taking a vow" appeals to emotion as it carries the connotative meaning of commitment, dedication, and marriage. 
    • Alexander Condon
       
      The video introduction is a very persuasive addition to the website for several reasons:1. It provides a quick synopsis of the website that young voters and those pressed for time will greatly appreciate.2. Logos: She emphasizes having already been successful as a congresswoman. Describes herself as a hard-worker. Also note the attention to detail in having the message exactly one minute long.3. Ethos: She begins by establishing herself as an official candidate having done all the paperwork. Seems trustworthy through eye contact and fluent speech.4. Pathos:Talks about "taking your voice" to the White House and being a "winning team". Concludes by passionately telling viewers that "we can do this".
    • Alexander Condon
       
      It's worth noting that she's wearing the exact same outfit from the picture in the top. This aspect is puzzles me, perhaps it's done to depict her as simple and relatable to the everyday American. Very interesting. 
    • Alexander Condon
       
      Argument/PurposeThe website is intended to convince Republican delegates and all other voting-age American citizens that Michele Bachmann should become the next US President and that they should vote for her.  Audience: The audience is voting-age Americans. It is not intended for Canadians or audiences from any other nationalities.
    • Alexander Condon
       
      The picture depicts Bachmann as patriotic (the flag on her collar), conservative (seems to be conservatively dressed), and happy (the big smile-ethos). It's interesting that she's not looking at the camera but rather up and to the side. Might have been done because she looks better from this angle, or potentially to show her as ambitious and aspiring. -also note her husband's smiling picture located underneath the video. He is well-dressed (ethos) and again smiling (pathos). Showing that she's married also adds to her candidacy especially among the more conservative Republicans.  
    • Alexander Condon
       
      Bachmann logo found here at the top as well as at the very bottom serves to authenticate the document. It's symbolic of an official stamp or even the presidential seal. Of note are the stars (again the allusion to success and winning, as well as patriotic); the red, white, and blue classic American colours; and the red and white stripes through the 'H' in Bachmann which allude to the American flag. The authenticity of the stamp appeals to the logic (logos) of the viewer as well as adding to Bachmann's credibility (ethos). The patriotic symbolism appeals to the strong patriotic emotions of the visitors. 
    • Alexander Condon
       
      The page is entitled "A Conservative Choice for President | Michele Bachmann for President". It is significant because Michele is a Republican candidate and the party is built on conservatism. She is evoking ethos as stressing herself as a "Conservative Choice" establishes her as a good fit for the party. 
    • Alexander Condon
       
      The page exhibits a red, white, and blue theme. These symbolic American colours are used to evoke both pathos and ethos in visitors. Pathos as the colours appeal to emotions by giving American's a comforting patriotic feeling. Ethos as the colours help develop Bachmann's character as patriotic, loyal, and trust worthy. The colours also make it nice to read as they provide visual continuity.
    • Alexander Condon
       
      also of note are the American flags hanging down from both sides which could be metaphoric of the hanging flags during the presidential inauguration
    • Alexander Condon
       
      Notice how she puts social media options: email, texting, facebook, right at the top of the page where they will be seen by most visitors. This increases the accessibility to her site and updates and will be welcomed by younger voters especially. It also shows her as technically savvy and in-touch with the latest in technology (ethos).  
    • Alexander Condon
       
      It's interesting the attention being payed to social media in the wake of Obama being so effective using these tools in the last election
    • Alexander Condon
       
      Another purpose of the site is to bring in donations from supporters to fund her campaigning. Notice how the donate button is coloured red so to stand out and draw attention. The red colour actually makes the audience want to click it, especially as it stands out from the other white tabs. It's that red button that we all want to press.
    • Alexander Condon
       
      Pictures of Bachmann speaking with people in the community are persuasive by developing logos, ethos, and pathos. Logos: seeing her speaking with seemingly everyday people adds support to her claims of being "the voice of the people". Ethos: the pictures make her appear more trustworthy and reputable. especially the picture of her shaking a woman's handPathos: She is again smiling in the pictures which evokes happiness. She is also photographed speaking with hand gestures which shows passion. 
    • Alexander Condon
       
      Notice the applauding crowd in the background; the viewer assumes that the crowd is applauding for Bachmann and this provokes ethos as her credibility is enhanced by the image. It is also potentially pathos as it can be seen as a metaphoric image of a crowd during a (presidential) victory speech. The symbolic image of the victory speech evokes happy emotions of winning; relate it back to the video where she calls it "a winning team".
    • Alexander Condon
       
      the audience almost seems to be looking up and towards the webpage, as if applauding Bachmann's message
  • she spent five years as a federal tax litigation attorney, working on hundreds of civil and criminal cases. That experience solidified her strong support for efforts to simplify the Tax Code and reduce tax burdens on family and small business budgets.
    • Alexander Condon
       
      Here she documents her considerable experience with the tax system (logos). It serves to back her claims at being able to reform the tax system. Also we again see her aligning with the middle-class.
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