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J.Randolph Radney

How people monitor their identity and search for others online | Pew Internet & America... - 0 views

pewinternet.org/...Summary-of-Findings.aspx

privacy identity social reputation socialnetworking

shared by J.Randolph Radney on 07 Jun 10 - Cached
  • Reputation management has now become a defining feature of online life for many internet users, especially the young. While some internet users are careful to project themselves online in a way that suits specific audiences, other internet users embrace an open approach to sharing information about themselves and do not take steps to restrict what they share.
  • Compared with older users, young adults are not only the most attentive to customizing their privacy settings and limiting what they share via their profiles, but they are also generally less trusting of the sites that host their content.
Kim Tuerlings

Exit Interview Surveys & Employee Retention Surveys Identify Ways to Decrease Employee ... - 1 views

www.smallbizreport.org/-decrease-employee-attrition-4

business communication retaining customers employee retention

shared by Kim Tuerlings on 20 Feb 10 - Cached
  • The high costs of excessive voluntary employee turnover include: Costs for recruiting new replacement staff Costs for training and developing replacement staff Learning curve costs – While they are learning their new job, learning about your products and services, about your organization and other important information, it often takes many weeks or months for new employees to reach their potential performance The negative impact on customers while replacement employees are not yet hired and while new replacement staff are not yet fully trained and fully proficient The negative impact on customers and employees covering for staffing shortfalls due to attrition The negative impact on your organization’s “employer of choice” reputation due to high attrition
  • Communications effectiveness Support from and treatment by managers Recognition received from management Work environment Adequacy of tools and information needed to perform the job effectively Effectiveness of sales performance feedback and mentoring Satisfaction with compensation and benefits plans Satisfaction with career opportunities Clear understanding of job Job is what was promised when hired Clear expectations for job performance Availability/effectiveness of training and development Company culture Empowerment Receptivity of management to employees’ ideas Competitiveness of company’s products and services Satisfaction with the job and company Satisfaction with company direction Likelihood of staying with your organization for the foreseeable future (in surveys of current employees only) Willingness to recommend your company for employment
  • Kim Tuerlings on 20 Feb 10
     
    "The high costs of excessive voluntary employee turnover include: Costs for recruiting new replacement staff Costs for training and developing replacement staff Learning curve costs - While they are learning their new job, learning about your products and services, about your organization and other important information, it often takes many weeks or months for new employees to reach their potential performance The negative impact on customers while replacement employees are not yet hired and while new replacement staff are not yet fully trained and fully proficient The negative impact on customers and employees covering for staffing shortfalls due to attrition The negative impact on your organization's "employer of choice" reputation due to high attrition"
J.Randolph Radney

InformIT: Using Social Media to Create a New Type of Social Business: Design for Reputa... - 0 views

www.informit.com/...article.aspx

informit using social social media media business design reputation management

shared by J.Randolph Radney on 05 Oct 11 - No Cached
  • By the time United did come back and offer to reimburse David, he asked for United to give the money to charity. United Airlines stock plummeted 10%, costing shareholders $180 million dollars, for a $1,200 claim on a guitar!
  • a newspaper and news channel will often check their facts and do some investigative study before going public. In the blogosphere, you can’t count on that level of investigation, and thus it can be difficult to understand whether information is valid or just one person’s biased opinion.
  • The rewards of becoming a Social Business far outweigh the risk, however, but not without careful planning and management.
Alexander Condon

A Conservative Choice for President | Michele Bachmann for President | MicheleBachmann.com - 0 views

www.michelebachmann.com/about

MicheleBachmann.com president

shared by Alexander Condon on 16 Jul 11 - No Cached
  • Michele wants government to make the kind of serious spending decisions that many families and small businesses have been forced to make.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she is aligning herself with the middle-class which could serve to distinguish her from some of the other Republican candidates who have been critiqued for over-looking the middle-class. It also alludes to her dissatisfaction with recent government spending and bailout packages. She is siding with the everyday American who protested the extreme government spending amid the recession. Provides pathos as it shows her sense of financial responsibility and similarity with everyday Americans.
  • Michele is a leading advocate for tax reform, a staunch opponent of wasteful government spending, and a strong proponent of adherence to the Constitution, as intended by the Founding Fathers.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The sentence is elegantly written and effectively uses parallel structure which appeals to the audience's logic. The sentence concludes with a reference to the Founding Fathers which rouses nostalgia for the beginning of the United States. This nostalgia can be very affective as many Americans (especially Republicans) feel that government was best under the Founding Fathers. The Founding Fathers personify all that is great about being American-independence, democracy and strength. Founding Fathers also alludes to the joyous celebration of the Fourth of July (Independence Day) which provokes pathos.There is also a simile here as she compares herself to the Founding Fathers.
  • She is also a defender of the unborn and staunchly stands for religious liberties.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      As " a defender of the unborn", Bachmann positions herself as pro-life. The phrase is a euphemism as it is a nicer way of saying against abortion. The second part of the sentence "staunchly stands for religious liberties" is likely a second euphemism stating her siding with the bible on topics such as same-sex marriage. Both stances develop ethos especially amongst Republicans and may also appeal to emotion as the topics are deeply personal.
  • ...17 more annotations...
  • In July 2010, Michele hosted the first Tea Party Caucus meeting. She is seen as a champion of Tea Party values
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she positions herself of a leader of the Tea Party which adds considerable credibility (ethos) to her candidacy because of the Tea Party's considerable resources and growing popularity. It is important for Bachmann to identify herself as a leader as that is what people are voting for. Also note how the term "champion" is consistent with the website's continued emphasis on winning.
  • Michele and Marcus have five children, Lucas, Harrison, Elisa, Caroline, and Sophia. In addition, the Bachmann family has opened their home to 23 foster children
    • Alexander Condon
      Alexander Condon on 18 Jul 11
       
      This sentence develops both ethos and pathos. Ethos as she is seen more reputable and trustworthy by having such a large and seemingly happy family. The main purpose here is pathos as she depicts herself as a loving and devoted humanitarian. She is portrayed here as a mother figure, someone responsible that can look after a large and diverse household (a metaphor for the United States?).This last statement develops a paradox between her portrayal throughout the passage as a tough candidate like one of the Founding Fathers, and her portrayal as a loving, responsible mother who can take care of the nation. Very Interesting.
  • Michele is the first Republican woman to be elected to the U.S. House of Representatives from Minnesota
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Interestingly, this is the only line in the passage that directly points to Bachmann's uniqueness as a female candidate. Potential supporters who were unsure whether she could become the first female president will be reinforced by her being the first Republican elected to the House of Representatives from Minnesota. It achieves ethos as she becomes a more credible candidate as well as logos because "if she was the first woman from Minnesota than why can't she be the first woman president". For the female audience, it may also be pathos as she is seen as breaking down barriers to womens freedom.
  • Michele Bachmann is running for president to bring a new voice to the White House
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The main use of rhetoric in Bachmann's opening line is "bring a new voice to the White House". The new voice rhetoric is very common among presidential candidates as it is a metaphor for change. Indirectly this new voice represents the possibility of correcting the current governmental problems. It appeals mostly to ethos as it could inspire hope in the audience. 
  • She recognized the need for quality schools and subsequently started a charter school for at-­‐risk kids in Minnesota.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The sentence develops ethos and pathos in the audience. Ethos as her character and reputation is bolstered by her emphasis on education. Pathos as she highlights having started a school for at-risk kids; specifying "at-risk kids" adds emotion to the description and depicts her as empathetic. 
  • Serving on the Intelligence Committee, she has consistently advocated peace through strength to ensure America's national security. She has proudly taken a vow to support and defend the Constitution of the United States against all enemies, foreign and domestic.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she states her stance on foreign policy. She successfully aligns herself with the Americans who seek an end to the War in Afghanistan by stating that "she has consistently advocated peace". Also she answers the critics who think she won't be tough enough by saying that "she has proudly taken a vow to support and defend the Constitution of the United States against all enemies". She shows experience and ability by having served on the Intelligence Committee (logos). "Taking a vow" appeals to emotion as it carries the connotative meaning of commitment, dedication, and marriage. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The video introduction is a very persuasive addition to the website for several reasons:1. It provides a quick synopsis of the website that young voters and those pressed for time will greatly appreciate.2. Logos: She emphasizes having already been successful as a congresswoman. Describes herself as a hard-worker. Also note the attention to detail in having the message exactly one minute long.3. Ethos: She begins by establishing herself as an official candidate having done all the paperwork. Seems trustworthy through eye contact and fluent speech.4. Pathos:Talks about "taking your voice" to the White House and being a "winning team". Concludes by passionately telling viewers that "we can do this".
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      It's worth noting that she's wearing the exact same outfit from the picture in the top. This aspect is puzzles me, perhaps it's done to depict her as simple and relatable to the everyday American. Very interesting. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Argument/PurposeThe website is intended to convince Republican delegates and all other voting-age American citizens that Michele Bachmann should become the next US President and that they should vote for her.  Audience: The audience is voting-age Americans. It is not intended for Canadians or audiences from any other nationalities.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The picture depicts Bachmann as patriotic (the flag on her collar), conservative (seems to be conservatively dressed), and happy (the big smile-ethos). It's interesting that she's not looking at the camera but rather up and to the side. Might have been done because she looks better from this angle, or potentially to show her as ambitious and aspiring. -also note her husband's smiling picture located underneath the video. He is well-dressed (ethos) and again smiling (pathos). Showing that she's married also adds to her candidacy especially among the more conservative Republicans.  
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Bachmann logo found here at the top as well as at the very bottom serves to authenticate the document. It's symbolic of an official stamp or even the presidential seal. Of note are the stars (again the allusion to success and winning, as well as patriotic); the red, white, and blue classic American colours; and the red and white stripes through the 'H' in Bachmann which allude to the American flag. The authenticity of the stamp appeals to the logic (logos) of the viewer as well as adding to Bachmann's credibility (ethos). The patriotic symbolism appeals to the strong patriotic emotions of the visitors. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The page is entitled "A Conservative Choice for President | Michele Bachmann for President". It is significant because Michele is a Republican candidate and the party is built on conservatism. She is evoking ethos as stressing herself as a "Conservative Choice" establishes her as a good fit for the party. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The page exhibits a red, white, and blue theme. These symbolic American colours are used to evoke both pathos and ethos in visitors. Pathos as the colours appeal to emotions by giving American's a comforting patriotic feeling. Ethos as the colours help develop Bachmann's character as patriotic, loyal, and trust worthy. The colours also make it nice to read as they provide visual continuity.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      also of note are the American flags hanging down from both sides which could be metaphoric of the hanging flags during the presidential inauguration
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Notice how she puts social media options: email, texting, facebook, right at the top of the page where they will be seen by most visitors. This increases the accessibility to her site and updates and will be welcomed by younger voters especially. It also shows her as technically savvy and in-touch with the latest in technology (ethos).  
    • Alexander Condon
      Alexander Condon on 18 Jul 11
       
      It's interesting the attention being payed to social media in the wake of Obama being so effective using these tools in the last election
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Another purpose of the site is to bring in donations from supporters to fund her campaigning. Notice how the donate button is coloured red so to stand out and draw attention. The red colour actually makes the audience want to click it, especially as it stands out from the other white tabs. It's that red button that we all want to press.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Pictures of Bachmann speaking with people in the community are persuasive by developing logos, ethos, and pathos. Logos: seeing her speaking with seemingly everyday people adds support to her claims of being "the voice of the people". Ethos: the pictures make her appear more trustworthy and reputable. especially the picture of her shaking a woman's handPathos: She is again smiling in the pictures which evokes happiness. She is also photographed speaking with hand gestures which shows passion. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Notice the applauding crowd in the background; the viewer assumes that the crowd is applauding for Bachmann and this provokes ethos as her credibility is enhanced by the image. It is also potentially pathos as it can be seen as a metaphoric image of a crowd during a (presidential) victory speech. The symbolic image of the victory speech evokes happy emotions of winning; relate it back to the video where she calls it "a winning team".
    • Alexander Condon
      Alexander Condon on 18 Jul 11
       
      the audience almost seems to be looking up and towards the webpage, as if applauding Bachmann's message
  • she spent five years as a federal tax litigation attorney, working on hundreds of civil and criminal cases. That experience solidified her strong support for efforts to simplify the Tax Code and reduce tax burdens on family and small business budgets.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she documents her considerable experience with the tax system (logos). It serves to back her claims at being able to reform the tax system. Also we again see her aligning with the middle-class.
Dan Ondang

The A.V. Club - 1 views

www.avclub.com

shared by Dan Ondang on 01 Mar 12 - Cached
    • Dan Ondang
      Dan Ondang on 01 Mar 12
       
      These picture on the side here are generally faces. This harps on the emotions as people can connect quickly and easily to faces
    • Dan Ondang
      Dan Ondang on 01 Mar 12
       
      Yet again, everything is on purpose. The tabs are presented in all lowercase - not imposing but informal and friendly looking.
    • Dan Ondang
      Dan Ondang on 01 Mar 12
       
      This bar can be viewed as a 'crew shout out' of webpages. They invoke the legendary name of 'The Onion'.  Heavy use of ethos by riding off The Onion's reputation
  • ...2 more annotations...
    • Dan Ondang
      Dan Ondang on 01 Mar 12
       
      The logo is minimalistic. The periods in 'A.V.' as well as most of the other choices with the logo (inner white circle, Helvetica-style font, dark blue, etc) lend it a 'quirky' look that is clearly meant to appeal to young people.  On a more cynical level, it is meant to appeal to the 18-40 demographic that advertisers love.
    • Dan Ondang
      Dan Ondang on 01 Mar 12
       
      Also of note is that the front page is pretty much a bunch of text and picture links all piled on top of each other. In my personal experience, this is the kind of thing that overwhelms generations that did not grow up with computers.  More directly, I don't think my parents would be able to make any sense of this because it's too much information.  This again connects with the demographic appeal mentioned at the top of the page
Stacy Chattu

Tim Hortons - About Us - 0 views

www.timhortons.com/...index.html

shared by Stacy Chattu on 01 Dec 10 - No Cached
  • largest quick service restaurant chain in Canada specializing in always fresh coffee
    • Stacy Chattu
      Stacy Chattu on 01 Dec 10
       
      Ethos - reputation as a Canadian coffee house
  • 24-hour drive-thru service, catering to consumers on the go
    • Stacy Chattu
      Stacy Chattu on 01 Dec 10
       
      Pathos - appealing to busy consumers with 24-hour service
ivanhartling

ING DIRECT Canada: Savings Accounts - 2 views

www.ingdirect.ca/...index.html

shared by ivanhartling on 03 Dec 10 - No Cached
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Business logo provides a quick and easy link to the home page.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Not having any writing on the sides of the page makes the page more simple and the reader does not have to scan and search the whole page to find information.
    • J.Randolph Radney
      J.Randolph Radney on 15 Dec 10
       
      There is also a simple seasonal element to the background.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      The orange background, tabs, and writing reinforce brand recognition.
  • ...6 more annotations...
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      "I'm a Client, let me in!" and "Sign me up!" envoke more of an emotional response than just a login and sign up tab.
  • You'd be surprised at just how little it takes to save with ING DIRECT – especially since we don't use words like 'minimum balance' or 'fees'
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      By talking about words that ING does not use they are looking create an emotional response.
  • The product that started the revolution
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Invoking previous knowledge of the company and relying on its reputation appeal to ethos.
  • 1.50%
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Putting in the interest rate applies to logos
  • The product that started the revolution is now even better. Save your money and earn tax-free interest considerably higher than the average of the big banks. With no minimum balances, no service charges, and now with high tax-free interest, all the money you put into your Tax-Free Investment Savings Account will grow like never before. Yet it's still there, when you need it.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Uses deductive reasoning to show why to use this account.
    • ivanhartling
      ivanhartling on 03 Dec 10
       
      Links on the side provide quick navigation to each account, so users do not have to scroll down if they know what they are looking for.
trehbein

Peace River Coal | Peace River Coal Safety - 1 views

peacerivercoal.com/peace-river-coal-safety.html

shared by trehbein on 07 Mar 11 - No Cached
  • At Peace River Coal Safety is Paramount
    • trehbein
      trehbein on 07 Mar 11
       
      Could be made more readable, such as: At Peace River Coal, Safety Is Paramount.' By putting a comma in, and ending with a period, it might make a bolder, more thought-out looking statement.
  • zero harm policy
    • trehbein
      trehbein on 07 Mar 11
       
      If this is the name of an actual policy, it could be capitalized to emphasize it's importance.
  • same, non-negotiable rules
    • trehbein
      trehbein on 07 Mar 11
       
      Should not be a comma after 'same', as it isn't really a listable descriptive term as used here.
  • ...6 more annotations...
  • Ensure that all of our operations have fundamentally safe, well designed plant, equipment and infrastructure
    • trehbein
      trehbein on 07 Mar 11
       
      The grammar here isn't quite correct. It's difficult to read 'All of our operations have... well designed plant,..'
  • Compliance with legislative and other requirements placed upon us, including those to which we voluntarily subscribe, is fundamental to the way we do business. 
    • trehbein
      trehbein on 07 Mar 11
       
      This is a long and potentially confusing sentence that could be re-worded for readability.
  • Rescue team
    • trehbein
      trehbein on 07 Mar 11
       
      'Rescue Team' should possibly all be capitalized, or be all lower-case, unless the team is just called 'Rescue'.
  • On September 18, 2009 Peace River Coal celebrated achieving the milestone of One-year Lost Time Injury Free operation.
    • trehbein
      trehbein on 07 Mar 11
       
      Again, could be re-worded, to something such as "...Peace River Coal operation celebrated the achievement of One-year Lost Time Injury Free." Or, "..celebrated achieving the 'One-Year Lost Time Injury Free' milestone.
  • successful recipients of the "Best and Overall First Aid Award" at the Regional Mines Rescue Competition - July 2009
    • trehbein
      trehbein on 07 Mar 11
       
      Ethos: Exemplifying this proud moment causes the reader to see more respectability in the company. This is not exactly using the company's pre-existing reputation to make a point believable, but it is making a believable point about how the company should be respected by using examples that appeal to the reader's view of the company overall.
  • We recognize that our strength as a company resides in the men and women who contribute to our business.
    • trehbein
      trehbein on 07 Mar 11
       
      Logos: The logical statement here implies that happy, healthy workers contribute more strength to the company itself than unhappy, injured ones, so this statement clearly states that it's in the best interests of the company to keep everyone safe. This is something that the reader can take and agree with at face value because it's an honest, logical statement.
azizkhaled

About Us: Careers, Job Listings, Job Postings: HSBC Bank Canada - 0 views

www.hsbc.ca/...about-us-home

shared by azizkhaled on 17 Jul 11 - No Cached
    • azizkhaled
      azizkhaled on 17 Jul 11
       
      This slogan that make me respect them always, "The world's local bank" which emphasizes on the world being a one country and it is the local one for the whole world. It is nonnegotiable that it is a well deserved slogan since the bank is expanded to 100 countries. The Ethos is the mean of persuasion that is used claiming the proficiency that is approved by the whole world and the number of countries that are doing business with them. The slogan simply lays four words that appeal the high standard of knowledge, reputation and proficiency.
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