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Jennifer Rienks

Chahal Priddle LLP, Serving Kamloops & Merritt, BC, Canada. Lawyers for Personal Injury... - 0 views

    • Jennifer Rienks
       
      The photo of the Family is an appeal to emotion. The firm is trying to make sure you realize the importance of making a will and how it will effect your family. ( especially your children)
  • The statutory division in the Act cannot be deviated from. None of your friends or other relatives could benefit from your estate, nor would it be possible for any of your estate to be bequeathed to charities. You have no choice regarding who administers the estate. The Administrator will be appointed by court order. While anyone can apply to do this, preference goes to next of kin (usually the spouse, then children, then parents). If no one applies to do so, the Official Administrator for British Columbia will perform the task. This often prolongs the process. Court ordered appointment of an Administrator usually increases the legal costs to your estate. If you have outstanding debts when you die, your creditors will have to agree to the appointment of your Administrator without bond. If any of them don't agree to this, the court may require your Administrator to post a bond to protect the estate's assets. If you don't have a will, you cannot designate guardians for your children who are under the age of 19. If you have children younger than 19 when you die, their share of your estate will be paid to the Public Guardian and Trustee. It will be administered by this office until they reach the age of 19. You won't have any control over how the monies are paid out for the benefit of your children. Requests can be made for funds before they reach 19, but it's up to the discretion of the Public Guardian. Typically all assets must be converted to cash. Family heirlooms may not stay within your family. These heirlooms will be sold, and the proceeds distributed rather than passing down to your family members. The estate cannot be distributed until one year after your death. Some of your beneficiaries may experience financial hardship in the meantime, especially after payment of funeral expenses. You'll lose the opportunity to take advantage of any legal, tax or estate planning techniques that would have sped up the distribution of assets to your beneficiaries.
    • Jennifer Rienks
       
      In addition to the photo, much of the text in this section of the site is focused on how your family will be affected. However it also mentions what will happen to your estate and family possessions in the case of your death. Death is a scary thing for most people and therefore they do not want to talk about it, or even think about it. That is why it is important that the Lawyers involved attempt to sooth as many fears as possible for the clients especially regarding what will happen after they are gone and how a will, can make a difference.
  •  
    Why make a will page on Chahal Priddle site
anonymous

Starbucks Coffee Company - 1 views

shared by anonymous on 01 Dec 10 - Cached
Elias Rumley

Muscle Hack - Home of Muscle Growth - 2 views

shared by Elias Rumley on 03 Dec 10 - Cached
    • Elias Rumley
       
      The website is complete with a navigational tool bar at the top of the page, very helpful for keeping track of where you'd like to be in the website.
    • Elias Rumley
       
      Another navigational standard just beneath the navigational tool bar is the search bar. Quick and easy to find information pertaining to a specific topic.
  • Home of Muscle Growth
    • Elias Rumley
       
      MuscleHack has two main slogans, the highlighted one being "Home of Muscle Growth" and the one in the logo being "Mor Muscle, Less Fat, Less Time." Mark McManus, the blogger who maintains MuscleHack, makes it clear right away that this is a website dedicated to shedding off as much fat and putting on as much muscle in as little time as possible.
    • Elias Rumley
       
      These slogans also suggest (and this can be verified by reading a few blog posts) that Mark very firmly believes that his information contained in this blog is the best (and possibly only) way to safely put on muscle quickly.
  • Muscle growth, which is sometimes called  ‘muscle hypertrophy‘, is what this site is all about. Yes there are thousands of different training systems out there, but this one is designed SPECIFICALLY to make your muscles larger – PERIOD!
    • Elias Rumley
       
      Note the first three paragraphs. "... MuscleHack, the home of muscle growth." "If you want to learn how to build muscle fast, MuscleHack is THE place to be." "... this [training program] is designed SPECIFICALLY to make your muscles larger - PERIOD!" Immediately, the blogger uses repetition (in conjunction with the slogans) to get it clear that this website is entirely about muscle gain, no questions asked.
  • ...12 more annotations...
    • Elias Rumley
       
      To give the option to bloggers to keep informed and up-to-date on any new blog posts or pieces of information, there is an option to subscribe to an RSS feed.
  • I will NEVER sell out. I will NEVER recommend a product I don’t personally believe in. I will NEVER share your email address with ANYONE. I will NEVER try to sell you something you don’t need. I WILL keep the vast majority of everything I do FREE of charge.
    • Elias Rumley
       
      This section was preceded by the heading "Mark's promise to you". This entire bulleted list is an example of Ethos, where Mark is trying to prove that all the information provided on the blog is genuine, and that there is no scam or illegitimacy in being involved with this blog.
  • Want FREE help and advice?
    • Elias Rumley
       
      A search over the website shows that the term "free" appears 9 times on this page. Apparently Mark wants to be very clear that there is no risk in following his blog, as everything here is free. In a sense, it's Logo. This blog is free, and as proven earlier, will not scam you or abuse your information; therefore, you should have no reason to not follow this blog.
    • Elias Rumley
       
      For Mark to still turn a profit on this blog, he has some blatant advertisements through Amazon.com posted on the blog. While he probably recommends all these products, this is also his source of income.
  • The Muscle Hacker is Mark McManus, a 29 year old Certified Fitness Instructor committed to helping others build the body of their dreams. Mark is a naturally skinny guy who overcame the hardgainer's curse through years of research and personal experience. Whether you want to build new slabs of muscle or drop your body fat percentage to reveal chiseled abs, Mark CAN make it happen for you.
    • Elias Rumley
       
      Mark uses Ethos by claiming he is a Certified Fitness Instructor, who was a "hardgainer" (ie, a skinny or slim male who has difficulty in developing muscle) who overcame this barrier; therefore, he must have the credentials to help you gain muscle also.
    • Elias Rumley
       
      Mark also uses Pathos, by stating his commitment to helping others build the body of their dreams and making your fitness goals happen for you. The suggestion is that Mark wants to help you become fit.
    • Elias Rumley
       
      Near the top of the page, you have an opportunity to "grap a copy of Mark's FREE book". I have personally looked into this myself, and what it doesn't tell you is that this is that you end up the mailing list by asking for this book. While it is very easy to withdraw from the mailing list, it is a clever trick to get you to come back to this website at least once to remove yourself from the list. Mark may realize that one return to his website could be enough to keep you coming back for more out of curiosity, something he as a blogger wants out of readers.
    • Elias Rumley
       
      The website is riddled with pictures of muscular men. This is an appeal to men who want to have that physical appearance. The pictures are an attempt to subconsciously plant the (inaccurate) logic of "If I read this blog, I will look like these men" in the minds of certain readers.
    • Elias Rumley
       
      Another side note about these pictures - most of them are actually of Mark, trying to convince the reader that this blogger has seen results with his own information, and so must have some sort of credibility (Ethos).
    • Elias Rumley
       
      To provide an outlet for users to passively advertise MuscleHack, users have the option to like MuscleHack on Facebook. The ideology behind this is that this act of liking MuscleHack will result in a post in Facebook's news feed, resulting in the possibility of Mark receiving a new reader from a curious Facebooker.
    • Elias Rumley
       
      Mark also provides other means to share MuscleHack. Ultimately, to obtain new readers.
  • MuscleHack is the genuine article (unlike most other sites out there). You CAN have your dream body, and it would be my privilege to coach you to success!
    • Elias Rumley
       
      In the concluding line of the "front-matter" to this website, Mark makes one more stab at using Ethos and Pathos. MuscleHack is genuine (Ethos), and Mark would be pleased to help you reach your dream body (Pathos).
    • Elias Rumley
       
      It's not a major thing, but it is still worth noticing that Mark generously uses font formatting to his advantage in his writing. Headings and sub-headings have different size and style of font. Points which call for extra attention in the body writing are written in red to draw in readers.
  • Donate To MuscleHack
    • Elias Rumley
       
      Mark either wants or needs money in order to keep MuscleHack online, so whatever finances he can't get from his own work or advertising, he needs to get from other sources, and donations from readers are an excellent thing to try.
  • Get Your Body Fat Percentage
    • Elias Rumley
       
      I find it interesting how the homepage has a cool little applet like a body-fat-calculator on the sit of the page. I am willing to bet that this is put there in order to boost the amount of hits for this page. Somebody can suggest to their friend, "Check out Musclehack.com, there's this body fat calculator on the homepage that you may find useful!" Mark is hoping that these readers who stopped by for the litlle gizmo may stay as permanent blog followers.
eliza ediger

The Morgan Horse - 2 views

  • Beginning in 1789 from a single stallion, Justin Morgan, today’s Morgan continues to carry the features of its founding sire.
    • eliza ediger
       
      the first paragraph of this site tells a little about the Morgan horse. It also discribes the horse, making it sound like a well built horse, that can be used for any riding type. Finally they end the first paragraph, telling us that once you have one Morgan you would most likely like another.
    • eliza ediger
       
      This paragraph appeals to character, since the first morgan horse was so willing and strong the Morgan today should carry some of the originals personality.
  • A short broad head, small sharp ears, a long laid-back shoulder, deep body and straight, clean-boned legs, make the Morgan the choice of both casual rider and the earnest professional. Once you have owned one Morgan, you will want another.
    • eliza ediger
       
      Black and white picture, show the old roots of the Morgan horse breed, this lets you feel comfortable if someone wants to learn more or thinks of buying a Morgan horse.
  • ...8 more annotations...
  • Agility, athletic ability and stamina, make the Morgan and ideal working horse - whether it is used for stock horse events, competitive trail riding, or jumping. The in-bred ground-covering trot make the Morgan the first choice as a driving horse, for pleasure or show.
    • eliza ediger
       
      What types of riding the morgan horse is used for and is good at is described in short paragraph, showing how much the horses can do and how useful this horse can be.
  • The Morgan Horse     Athletic, Agile and Active For Sport, Pleasure and Show Alert, Intelligent and Kind
    • eliza ediger
       
      This website has a kind of slogan for the morgan horse, this would apeal to emotion.
    • eliza ediger
       
      The website colours are shades of green and white. The white is useful for contrast between the words and pictures making the words easy to read and pictures standout. Altrough the green looks good on the title banner and menu bar, the green colour around the page seems not to go good with the website.
    • eliza ediger
       
      The title banner has show pictures of morgan horses and some morgans relaxing. This banner's green shade is relaxing and comforting, it makes the Alberta Morgan Horse Club seem like it will be a comfortable environment to learn about the activities of the Morgan horse.
  • And did someone mention Verstatile?
  • The finest and oldest of North America’s light horse breeds     The Horse with a Future     Elegant, Willing and Versatile
    • eliza ediger
       
      Appeals to pathos, by saying that his horse has a future and has had a historicla past.
  • Sales of Alberta-bred Morgan horses throughout Canada and the United States attest to the high quality of stock produced
    • eliza ediger
       
      This appeals to logic beacause if some one is buying a morgan horse to breed or show, they would want a "well-bred" horse. And this site is saying that the horses bred in Alberta are sold in Canada and the United States. So if you want a horses they say you could get a good one from Alberta.
    • eliza ediger
       
      All the pictures of the morgan horse doing different disciplines, shows and pleasure riding shows how the horse is verstatile. These pictures appeal to emotion because the rider who gets a morgan could use them for anything. And logic because they may want a hore that is willing to do whatever discipline they want to pursue.
Jovan Gill

what is yoga? types of yoga, videos & more | lululemon athletica - 2 views

shared by Jovan Gill on 03 Dec 10 - No Cached
  • Yoga energizes our bodies and calms our minds.
    • Jovan Gill
       
      This simple statement is very powerful. By claiming that yoga energizes our bodies and clams our minds will appeal to many people, as everyone wants peace of mind and an energized body.
  • yoga quickguide
    • Jovan Gill
       
      A quick and easy description of the different types of yoga is a definite attraction. One doesn't have to read the complete pararaphs below to get small description about the various types of yoga. One can also find out what types they are interested in and then read in further detail about those certain types.
    • Jovan Gill
       
      The video showcases a certain type of yoga, which catches the eye and appeal of those watching. If you watch some of the video you can't help but wonder what it would be like to try antigravity yoga, and how much a hammock could make a diffeerence in your stretching compared to just the sterotypical on the ground yoga.
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  • This practice is very athletic and made up of six vigorous series of postures
    • Jovan Gill
       
      This type of yoga attracts those who are looking for a high intensity workout, and maybe did not expect that yoga could be a very athletic activity.By putting very athletic and vigourous in the same sentence a picture of a tough but appealing activity comes to mind, well appealing for those who want a intense workout.
  • Heads up - humidity is 40% and will knock you over the first time.
    • Jovan Gill
       
      By saying that the humdity will knock you out the first time, the reader knows that this type of yoga is not for those who are looking for a leisurely activity. It attracts those to it by clearly saying "Heads up", which implies an important point that should likely not be missed.
  • By adding heat it is said that classes will help you lose weight, loosen your muscles (by adding increased range of motion) and improve your cardiovascular system.
    • Jovan Gill
       
      By simply adding heat to yoga, so much more is achieved from exercises. Many people do yoga in order to lose weight, and by adding heat that goal can be achieved all the much easier.
  • Don't be surprised if your waving your hands like you just don't care or laughing uncontrollably, this practice is intended to wake up the kundalini energy coiled at the base of your spine while activating chakras (energetic centers in the body), as well as detox the body and mind.
    • Jovan Gill
       
      This paragraph gives a different aspect of yoga that most people don't think about. "Laughing uncontrollably" and "waving your hands like you just don't care" imply a fun and energetic workout, which attracts anyone that wants to have a good time. It's a great thing that kundalini yoga awakens the energy coiled up at the base of your spine. So you get energized and receive a detoxification of the body and mind.
  • Remember: your body is your best guide. You don't have to stick to one kind of yoga, just do what your body needs!
    • Jovan Gill
       
      This sentence relieves any tension or stress one may feel when they are thinking about taking up yoga. It tells the reader that if you don't feel right about doing a certain type of yoga, try a different kind. There is no pressure to keep up with the same type of yoga if your body doesn't feel right doing it. This lessens the anxiety most people feel when they are considering taking up a new activity.
    • Jovan Gill
       
      In this picture a sense of community is felt. The many legs with black yoga pants on top of the colourful yoga mats with a sunset in the background give a sense of happiness and belonging. Everyone is doing the same pose which shows that anyone can do yoga. Since only legs are shown and no faces or bodies, it implies that it doesn't matter what race, age, sex or athletic ability you are, anyone can participate in yoga and become a part of a community while getting healthier.
    • Jovan Gill
       
      In this picture the bright colours of the woman's clothing and the prop that is helping her with her yoga poses immediately grabs the attention of the reader. Her closed eyes imply a relaxed state, which shows that props help enhance a peace of mind and serenity.
    • Jovan Gill
       
      The lush green field with the three people doing a sun salutation makes most people want to be there and do yoga. The bright sunlight in the video, with a luscious green field act as a open invitation to those who want to practice yoga. And in this video they are teaching the perfect exercise for that scenery, the sun salutation.
    • Jovan Gill
       
      The light pink/peachish colour brings the readers attention to this quote. On a page that is full of black text on a white background our eyes are drawn to the saying which sticks out like a sore thumb on the web page. Also the swirly type text pulls in the reader, since the rest of the page has a standard text that is easy to read but not nearly as appealing. This quote changes everytime one opens the page, and it is also a part of the lululemon manifesto. These quotes appear on many pages of the site, and they are the attention grabing text on every page.
Katharina Krahn

Pattaya, Thailand - Operation Extreme Love - March - 0 views

  • You will be His hands and His heart as you walk amongst the prostitutes, bar girls, ladyboys, sex tourists, children, and poor of the city –
    • Katharina Krahn
       
      Imagery?
  • Women, men, boys and girls are peddled to sex tourists in the bars, brothels, and along the streets of the city
    • Katharina Krahn
       
      Ethos
  • Love never fails!  And God is empowering believers just like you to invade the darkness of Pattaya, Thailand with the light of His glorious love!
    • Katharina Krahn
       
      Pathos
  • ...2 more annotations...
  • And now, as you read this, there are young women in the bars. Ladyboys are standing outside the brothels. Boys and girls line the streets of the city.  All of them are longing to know real love.  Will you show it to them?  Will you introduce them to The One who is love?  Will you answer the call to GO?
    • Katharina Krahn
       
      Description, Imagery, and Persuation
    • Katharina Krahn
       
      The colours are awesome!!! Definately appeals to young adults! I think it looks sweet!!
Kim Tuerlings

How Disney Works to Win Repeat Customers - BusinessWeek - 1 views

  • Train employees to be respectful of all customers, including children. If employees are kind and engage a child, a parent may be more likely to stay in the store, says Jones. For example, a small business in Valparaiso, Ind.—Flanagin's Bulk Mail—uses coloring sheets to keep clients' children and grandchildren occupied while in the store. Each time a child comes in to her store, the owner, Donna Flanagin, asks the child to color a sheet so it can be displayed on the front door. When the child's birthday arrives, Flanagin sends the coloring sheet and a birthday card to the child. "It costs virtually nothing, yet reminds the parents and grandparents about her business and helps her makes a connection with her customers," says Jones. Make waiting in line an entertaining experience. Nobody likes to wait in line, even for a Disney attraction. But it's a fact of life. At Disney, employees are trained to strike up conversations with guests and to offer useful information about new attractions, fun facts, and upcoming show times. A small grain company in Kansas that learned this concept at the Disney Institute applied the idea to its plain waiting room. Since customers often brought children or grandchildren along, the grain company added magazines and toys and books for kids to its waiting room. The company also trained front-desk employees to let customers know the approximate waiting time and offer tips on less busy stretches of the day, in case customers preferred to return later. Be "show-ready." Your "stage" communicates a lot about who you are. Disney will not tolerate trash and trains all employees to pick it up so that the resorts remain "clean, friendly, and fun." If a leader were to walk by trash without picking it up, it would send the wrong message to staff. For a small business that might not even have a physical location, this concept can be as simple as making sure your Web site is professional and easy to navigate. According to Jones: "your Web site is your front door. If it's not show-ready, it can make or break your business." Keep the show on stage. Disney employees must always follow company guidelines for dress and customer service in guest areas. They can take a break and relax in areas unavailable to guests. As a small business owner, try walking the floor as a customer. Do you see or hear conversations that are best held amid the privacy of employee areas? Can your team members be easily seen by customers as they take a smoke break or talk on cell phones? If so, explain the difference between on-stage and off-stage. Encourage your team to be "assertively friendly." Disney encourages its employees to actively seek contact with guests. For example, they will approach a family that appears confused about its park map or has misplaced its car in one of the vast Disney parking lots. They will proactively offer assistance instead of waiting for people to ask. All these tips require leaders who understand the importance of communications and how to extend the conversation to secondary guests. The effort will pay off. Disney has discovered that if a customer appreciates your store or service and speaks highly of her experience, then her children and grandchildren are likely to become loyal customers, along with their friends, neighbors, and acquaintances.
Sabina Donnelly

Challenge Nike and adidas to cut the chemicals and detox our water - 2 views

  • Who will rise to the challenge and champion a toxic-free future? During a recent investigation, Greenpeace identified several major international clothing brands, including the sports giants adidas and Nike, linked to facilities in China that are releasing toxic chemicals into our water. Unfortunately, these facilities are just the tip of the iceberg. Across many countries, hazardous  chemicals are being released into our precious waterways, poisoning our water and threatening people and wildlife.Like any
  • oin us in challen
  • As much as 70 percent of China's rivers, lakes and reservoirs are affected by water pollution. During our recent investigations, Greenpeace identified links between a number of major clothing brands and textile factories in China that are releasing hazardous chemicals into our rivers.These chemicals are a serious threat to human health and the environment. Some are known hormone disruptors, whilst others can affect the reproductive system. Many of them don't break down in the environment, but instead build up in the bodies of animals and humans.
    • Sabina Donnelly
       
      Appeal to logic and emotion. By using these facts and statistics, Greenpeace is trying to engage the reader rationally and emotionally. As these chemical do not break down, we are now conscious of the fact that their presence is going to be a long term problem. Furthermore, Greenpeace states that these chemicals disrupt hormone function, making the situation more real and personal. Lastly, Greenpeace makes this issue hit home and persuades the reader to realize that this is not just an issue in China. Rather, across the ocean in North America, we too are affected by the use and release of these chemicals into water. The statement that these chemicals have been detected in polar bears makes the reader realize and question whether is it in our water as well
  • ...8 more annotations...
  • ransported in our oceans, atmosphere and food chains. High levels of  cert
  • hey can also be found far beyond their original source,
    • Sabina Donnelly
       
      The intended audience of this video is young and active and are most likely to purchase merchandise from sportswear companies. This video uses a lot of symbolism as adidas and nike logos are prominent throughout. Furthermore, these companies' symbols are found in close proximity and correlation with the Greenpeace detox logo (asian style character "x") symbolizing unit between these companies and chemical free/reduced use.
  • If Nike and adidas learn from any of their champion athletes and superstars, they will know that every setback, every mistake, every wrong decision provides an opportunity to come back stronger than ever before.
    • Sabina Donnelly
       
      "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • "Lay down the challenge" tab. This interactive module allows the reader to vote for who they think will be the first to change their business practice and limit or stop the use of harmful chemicals. After voting the polls become visible. I believe that the intended audience is actually Nike and Adidas themselves. It becomes a motivating factor for these companies to change as the winner of the poll is motivated to not disappoint its voters and the loser motivated to prove otherwise
  • ain hazardous chemicals have even been found in polar bears!
    • Sabina Donnelly
       
      Graffiti appeals to a younger audience...same audience who is most likely to purchase nike and adidas goods.
    • Sabina Donnelly
       
      style of "detox" is a link between our North American culture and the textile producing factories in China. The black sillouette behind detox resembles the oozing of toxic chemicals
  •  
    Video publication by Greenpeace
Alexander Condon

A Conservative Choice for President | Michele Bachmann for President | MicheleBachmann.com - 0 views

  • Michele wants government to make the kind of serious spending decisions that many families and small businesses have been forced to make.
    • Alexander Condon
       
      Here she is aligning herself with the middle-class which could serve to distinguish her from some of the other Republican candidates who have been critiqued for over-looking the middle-class. It also alludes to her dissatisfaction with recent government spending and bailout packages. She is siding with the everyday American who protested the extreme government spending amid the recession. Provides pathos as it shows her sense of financial responsibility and similarity with everyday Americans.
  • Michele is a leading advocate for tax reform, a staunch opponent of wasteful government spending, and a strong proponent of adherence to the Constitution, as intended by the Founding Fathers.
    • Alexander Condon
       
      The sentence is elegantly written and effectively uses parallel structure which appeals to the audience's logic. The sentence concludes with a reference to the Founding Fathers which rouses nostalgia for the beginning of the United States. This nostalgia can be very affective as many Americans (especially Republicans) feel that government was best under the Founding Fathers. The Founding Fathers personify all that is great about being American-independence, democracy and strength. Founding Fathers also alludes to the joyous celebration of the Fourth of July (Independence Day) which provokes pathos.There is also a simile here as she compares herself to the Founding Fathers.
  • She is also a defender of the unborn and staunchly stands for religious liberties.
    • Alexander Condon
       
      As " a defender of the unborn", Bachmann positions herself as pro-life. The phrase is a euphemism as it is a nicer way of saying against abortion. The second part of the sentence "staunchly stands for religious liberties" is likely a second euphemism stating her siding with the bible on topics such as same-sex marriage. Both stances develop ethos especially amongst Republicans and may also appeal to emotion as the topics are deeply personal.
  • ...17 more annotations...
  • In July 2010, Michele hosted the first Tea Party Caucus meeting. She is seen as a champion of Tea Party values
    • Alexander Condon
       
      Here she positions herself of a leader of the Tea Party which adds considerable credibility (ethos) to her candidacy because of the Tea Party's considerable resources and growing popularity. It is important for Bachmann to identify herself as a leader as that is what people are voting for. Also note how the term "champion" is consistent with the website's continued emphasis on winning.
  • Michele and Marcus have five children, Lucas, Harrison, Elisa, Caroline, and Sophia. In addition, the Bachmann family has opened their home to 23 foster children
    • Alexander Condon
       
      This sentence develops both ethos and pathos. Ethos as she is seen more reputable and trustworthy by having such a large and seemingly happy family. The main purpose here is pathos as she depicts herself as a loving and devoted humanitarian. She is portrayed here as a mother figure, someone responsible that can look after a large and diverse household (a metaphor for the United States?).This last statement develops a paradox between her portrayal throughout the passage as a tough candidate like one of the Founding Fathers, and her portrayal as a loving, responsible mother who can take care of the nation. Very Interesting.
  • Michele is the first Republican woman to be elected to the U.S. House of Representatives from Minnesota
    • Alexander Condon
       
      Interestingly, this is the only line in the passage that directly points to Bachmann's uniqueness as a female candidate. Potential supporters who were unsure whether she could become the first female president will be reinforced by her being the first Republican elected to the House of Representatives from Minnesota. It achieves ethos as she becomes a more credible candidate as well as logos because "if she was the first woman from Minnesota than why can't she be the first woman president". For the female audience, it may also be pathos as she is seen as breaking down barriers to womens freedom.
  • Michele Bachmann is running for president to bring a new voice to the White House
    • Alexander Condon
       
      The main use of rhetoric in Bachmann's opening line is "bring a new voice to the White House". The new voice rhetoric is very common among presidential candidates as it is a metaphor for change. Indirectly this new voice represents the possibility of correcting the current governmental problems. It appeals mostly to ethos as it could inspire hope in the audience. 
  • She recognized the need for quality schools and subsequently started a charter school for at-­‐risk kids in Minnesota.
    • Alexander Condon
       
      The sentence develops ethos and pathos in the audience. Ethos as her character and reputation is bolstered by her emphasis on education. Pathos as she highlights having started a school for at-risk kids; specifying "at-risk kids" adds emotion to the description and depicts her as empathetic. 
  • Serving on the Intelligence Committee, she has consistently advocated peace through strength to ensure America's national security. She has proudly taken a vow to support and defend the Constitution of the United States against all enemies, foreign and domestic.
    • Alexander Condon
       
      Here she states her stance on foreign policy. She successfully aligns herself with the Americans who seek an end to the War in Afghanistan by stating that "she has consistently advocated peace". Also she answers the critics who think she won't be tough enough by saying that "she has proudly taken a vow to support and defend the Constitution of the United States against all enemies". She shows experience and ability by having served on the Intelligence Committee (logos). "Taking a vow" appeals to emotion as it carries the connotative meaning of commitment, dedication, and marriage. 
    • Alexander Condon
       
      The video introduction is a very persuasive addition to the website for several reasons:1. It provides a quick synopsis of the website that young voters and those pressed for time will greatly appreciate.2. Logos: She emphasizes having already been successful as a congresswoman. Describes herself as a hard-worker. Also note the attention to detail in having the message exactly one minute long.3. Ethos: She begins by establishing herself as an official candidate having done all the paperwork. Seems trustworthy through eye contact and fluent speech.4. Pathos:Talks about "taking your voice" to the White House and being a "winning team". Concludes by passionately telling viewers that "we can do this".
    • Alexander Condon
       
      It's worth noting that she's wearing the exact same outfit from the picture in the top. This aspect is puzzles me, perhaps it's done to depict her as simple and relatable to the everyday American. Very interesting. 
    • Alexander Condon
       
      Argument/PurposeThe website is intended to convince Republican delegates and all other voting-age American citizens that Michele Bachmann should become the next US President and that they should vote for her.  Audience: The audience is voting-age Americans. It is not intended for Canadians or audiences from any other nationalities.
    • Alexander Condon
       
      The picture depicts Bachmann as patriotic (the flag on her collar), conservative (seems to be conservatively dressed), and happy (the big smile-ethos). It's interesting that she's not looking at the camera but rather up and to the side. Might have been done because she looks better from this angle, or potentially to show her as ambitious and aspiring. -also note her husband's smiling picture located underneath the video. He is well-dressed (ethos) and again smiling (pathos). Showing that she's married also adds to her candidacy especially among the more conservative Republicans.  
    • Alexander Condon
       
      Bachmann logo found here at the top as well as at the very bottom serves to authenticate the document. It's symbolic of an official stamp or even the presidential seal. Of note are the stars (again the allusion to success and winning, as well as patriotic); the red, white, and blue classic American colours; and the red and white stripes through the 'H' in Bachmann which allude to the American flag. The authenticity of the stamp appeals to the logic (logos) of the viewer as well as adding to Bachmann's credibility (ethos). The patriotic symbolism appeals to the strong patriotic emotions of the visitors. 
    • Alexander Condon
       
      The page is entitled "A Conservative Choice for President | Michele Bachmann for President". It is significant because Michele is a Republican candidate and the party is built on conservatism. She is evoking ethos as stressing herself as a "Conservative Choice" establishes her as a good fit for the party. 
    • Alexander Condon
       
      The page exhibits a red, white, and blue theme. These symbolic American colours are used to evoke both pathos and ethos in visitors. Pathos as the colours appeal to emotions by giving American's a comforting patriotic feeling. Ethos as the colours help develop Bachmann's character as patriotic, loyal, and trust worthy. The colours also make it nice to read as they provide visual continuity.
    • Alexander Condon
       
      also of note are the American flags hanging down from both sides which could be metaphoric of the hanging flags during the presidential inauguration
    • Alexander Condon
       
      Notice how she puts social media options: email, texting, facebook, right at the top of the page where they will be seen by most visitors. This increases the accessibility to her site and updates and will be welcomed by younger voters especially. It also shows her as technically savvy and in-touch with the latest in technology (ethos).  
    • Alexander Condon
       
      It's interesting the attention being payed to social media in the wake of Obama being so effective using these tools in the last election
    • Alexander Condon
       
      Another purpose of the site is to bring in donations from supporters to fund her campaigning. Notice how the donate button is coloured red so to stand out and draw attention. The red colour actually makes the audience want to click it, especially as it stands out from the other white tabs. It's that red button that we all want to press.
    • Alexander Condon
       
      Pictures of Bachmann speaking with people in the community are persuasive by developing logos, ethos, and pathos. Logos: seeing her speaking with seemingly everyday people adds support to her claims of being "the voice of the people". Ethos: the pictures make her appear more trustworthy and reputable. especially the picture of her shaking a woman's handPathos: She is again smiling in the pictures which evokes happiness. She is also photographed speaking with hand gestures which shows passion. 
    • Alexander Condon
       
      Notice the applauding crowd in the background; the viewer assumes that the crowd is applauding for Bachmann and this provokes ethos as her credibility is enhanced by the image. It is also potentially pathos as it can be seen as a metaphoric image of a crowd during a (presidential) victory speech. The symbolic image of the victory speech evokes happy emotions of winning; relate it back to the video where she calls it "a winning team".
    • Alexander Condon
       
      the audience almost seems to be looking up and towards the webpage, as if applauding Bachmann's message
  • she spent five years as a federal tax litigation attorney, working on hundreds of civil and criminal cases. That experience solidified her strong support for efforts to simplify the Tax Code and reduce tax burdens on family and small business budgets.
    • Alexander Condon
       
      Here she documents her considerable experience with the tax system (logos). It serves to back her claims at being able to reform the tax system. Also we again see her aligning with the middle-class.
Marcus Ramirez-Santoyo

What's Wrong with Abortion - the case against abortion - 3 views

  • ul II writes:
  • The common outcry, which is justly made on behalf of human rights -- for example, the right to health, to home, to work, to family, to culture -- is false and illusory if the right to life is not defended with maximum determination.
    • Marcus Ramirez-Santoyo
       
      This is an appeal to religion (since the authors quote a religious authority figure) as well as to morality. Without providing any kind of evidence, the authors attempt to convince people by telling them that it is their duty to oppose abortion.
    • Marcus Ramirez-Santoyo
       
      Ethos
  •  Abortion ruined my life and the woman I was involved with. We chose abortion to "save our careers" but it ended up costing everything.
    • Marcus Ramirez-Santoyo
       
      This is a personal argument based on the author's own personal experience. Although it shows what can happen, the author makes it seem as though it is an inevitable result of abortion. However, it cannot be generalized as other people may have had different experiences and feel differently about the issue.
  • ...24 more annotations...
    • Marcus Ramirez-Santoyo
       
      These pictures try to persuade people by making them believe that God does not condone abortion. It is also a reference to our 'playing God', which happens to be a common religious argument against scientific advancements. Furthermore, the depiction of children serves to demonstrate that children are an essential part of 'God's plan' and must, therefore, be protected. They also look weak and defenseless, which elicits an emotional response also known as the mother's / father's instinct.
    • Marcus Ramirez-Santoyo
       
      Ethos & pathos
    • Marcus Ramirez-Santoyo
       
      This is a picture of a 14-week old fetus. It, too, is supposed to elicit an emotional response, or a protective instinct. Since the 'baby' is fully recognizable as a 'human being' (due to the fact that it certainly looks like one), it serves to reinforce the argument that abortion is murder.
    • Marcus Ramirez-Santoyo
       
      Pathos
    • Marcus Ramirez-Santoyo
       
      The aborted fetus is supposed to make one feel disgusted and devastated as well as angry and sad. However, this is an 11-week old fetus (as opposed to the 14-week old fetus). It may be the case that there is a fundamental difference between an 11-week old and a 14-week old fetus in terms of their development into an actual human being.
    • Marcus Ramirez-Santoyo
       
      Pathos & attempt at logos
  • I'll call this girl "Sara."
    • Marcus Ramirez-Santoyo
       
      By giving the fetus a name and referring to it as "girl", the authors emphasize that it is (in their opinion, that is) a human being.
  • Sara could not protect herself while the "doctor" cut her head off with fore snips. This is what abortion looks like.
    • Marcus Ramirez-Santoyo
       
      This brutal description of what happened to the fetus in the picture once again elicits a strong emotional response. In addition to that, the author also fails to mention that there may be more to abortion than the 'killing' of 'human beings'.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Sara will never learn how skip or play hopscotch. She will never experience her first date or the prom.
    • Marcus Ramirez-Santoyo
       
      This is an appeal to emotion. The authors make the readers recall certain significant past events such as their prom or their first date. By doing so, the reader is forced to think about what it would have been like if it had been him or her and the authors successfully make it a very personal issue.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Sara has been denied the right to vote, the right to freedom of speech, the right to work. All these things that women have worked so hard to achieve have been denied to Sara.
    • Marcus Ramirez-Santoyo
       
      The authors then go on to argue that abortion is not only morally wrong but also politically wrong as it takes away several rights from a 'human being'. Furthermore, they compare it to feminist issues (which is also why they chose to call the fetus "Sara" and refer to it as a "girl"), thereby appealing to women and especially to feminists (whether they be male or female).
  • This first question we must ask ourselves when considering our opinion on abortion is this: "Is something being killed?" Everyone familiar with biology will answer yes. The next question is "What is being killed?" A simple way to answer this is to ask "Does it have DNA? The answer is yes. What kind is it? Human. The DNA at 5 minutes after conception is identical to the DNA 85 years after conception.
    • Marcus Ramirez-Santoyo
       
      The authors try to argue deductively. However, they assume that everything they say is based on nothing but facts even though they never prove that everything that 'has human DNA' is in fact a fully developed human being.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • Every major abortion rights organization and doctor admits it is a human being.
    • Marcus Ramirez-Santoyo
       
      The authors present this as a fact even though it is still a very controversial issue.
  • "Jane Roe" in the case has since said it was the worse mistake she ever made. How come you never hear that in the main stream media? She was a puppet for an abortion agenda, another example of the abortion industry's abuse of young women.
    • Marcus Ramirez-Santoyo
       
      The authors try to persuade the readers that the women who decide to get an abortion are actually victims. Surely, some of them regret it but there are also women who do not regret it. By taking one example and presenting it as a general rule of thumb, the authors redirect the reader's anger toward the authorities and the institutions that support abortion.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • Abortion is not the first time this word game of personhood vs. humanity has been played with human life. During the slave trade, it was acknowledged that black people were human beings, but not "persons". During the Holocaust, Hitler acknowledged that Jews were human beings. That's why he performed horrible experiments on them, but he did not acknowledge their "personhood."
    • Marcus Ramirez-Santoyo
       
      By comparing abortion to slavery and to the Holocaust, the authors once again elicit a strong emotional and moral response that leads to the readers thinking about the wrongness of the act. Abortion is thereby inevitably depicted as a crime (or even genocide), which is an attempt to make people want to oppose it.
    • Marcus Ramirez-Santoyo
       
      It seems like the authors are trying to make it look like an appeal to logos rather than pathos.
    • Marcus Ramirez-Santoyo
       
      Once again, this picture's purpose is to convince people that fetuses are fully developed human beings and that nothing really distinguishes them from any of us.
    • Marcus Ramirez-Santoyo
       
      However, just because the fetus is comprised of 46 chromosomes does not necessarily mean that a fetus is the same as a newborn baby.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • A newborn is not as well developed as a toddler. I am more developed than toddler.
    • Marcus Ramirez-Santoyo
       
      This comparison is invalid since the real question is whether a fetus is "alive" yet. Toddlers and the authors are without a doubt alive. Yet, the authors' use of an analogy is quite interesting as it seems to be an attempt to appeal to logic.
    • Marcus Ramirez-Santoyo
       
      Attempt at logs
  • Yes the unborn baby lives in a unique environment. But I do not cease becoming a human when I travel to work, or home. Environment does not determine personhood.
    • Marcus Ramirez-Santoyo
       
      Once again, this analogy is invalid. One's workplace and one's home are both situated in a world outside of the womb whereas a fetus is not a part of 'our' world yet.
    • Marcus Ramirez-Santoyo
       
      Attempt at logos
  • In the last 30 years approximately 21,500,000 women have died violent deaths in the United States. They have had their arms ripped off, they have had their legs ripped off, they have had their heads cut off. These women were defenceless, they could not speak out to defend themselves. They remained silent as they were brutally murdered. These women were not fully grown. They were waiting to be born. These women died from abortion. Most abortionists are men who say that they are in favour of women's rights and they say they shun violence against women. Obviously, they are not in favour of the rights of women in the womb.
    • Marcus Ramirez-Santoyo
       
      Once again, the authors appeal to feminism and claim (without any evidence) that abortion is, indeed, murder. They are thereby taking the peripheral route rather than the central route to persuasion as they focus on the emotional rather than the factual / logical aspects of the matter.
    • Marcus Ramirez-Santoyo
       
      Pathos
  • Half of women carrying babies have a little boy inside them with a penis. Is that penis a part of her body? That would be a first.
    • Marcus Ramirez-Santoyo
       
      The authors' use of sarcasm is quite effective in this case as it helps make a point regarding the difference between a woman's body and the fetus's body.
    • Marcus Ramirez-Santoyo
       
      Logos
  • The abortion industry is a multi billion dollar industry and Planned Parenthood is now exporting this industry to countries around the world like a McDonald's franchise.  I just attended a summit on "Population Control" in Ottawa. It is scary to think that we are now trying to export abortion to countries around the world the way we export wheat. Much of this is being paid by our governments.
    • Marcus Ramirez-Santoyo
       
      Making it seem as though abortion is but a business distracts from other aspects of it such as 'abortion as a result of rape' etc. and redirects anger toward the institutions that support it. Hence, people's desire to put an end to abortion grows (if they do not critically reflect on it, that is). 
    • Marcus Ramirez-Santoyo
       
      Pathos
  • I believe that as Christians we are obligated to step in. The Bible makes it clear that it is wrong to stand by as innocent blood is shed. (Deut 21:5, 7-9; Ezk 22:3-4, Is 1:15-16, Lev 18:21. ) Ruben rescued Joseph (Gn 37:21-22), Hebrew midwives rescued baby boys from the infanticide of Pharaoh (Ex 1:17) The solders of Saul rescued Jonathan from murder (1 Sam 14:45), Obadiah rescued 100 prophets from Jezebel. Esther risked her life to save her people from genocide.
    • Marcus Ramirez-Santoyo
       
      Once again, this is an approach to religion and morality and abortion is depicted as murder and genocide. This also elicits an emotional response.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • 23,000 couples in Canada and 230,000 couples in the US want to adopt children. Many go overseas to find babies because North Americans abort the majority of our unwanted babies.
    • Marcus Ramirez-Santoyo
       
      The authors distract from the real issue at hand and even blame women who decide to have an abortion for the hardship of couples who wish to adopt a child. This might actually help win them over, too.
    • Marcus Ramirez-Santoyo
       
      Logos
  • "Oh Lord give us the strength to not only experience our horror at this holocaust but the courageously stand up and be counted and to follow the heroes who brought down the slave trade and those who saved Jews from the Holocaust."
    • Marcus Ramirez-Santoyo
       
      The repetition of a previously mentioned idea only re-emphasizes its importance and elicits the same emotional response again (and perhaps even a stronger one than before).
    • Marcus Ramirez-Santoyo
       
      Pathos
  • after the Genome project
    • Marcus Ramirez-Santoyo
       
      Mentioning the Human Genome Project makes the authors' claim seem more factual and believable.
    • Marcus Ramirez-Santoyo
       
      Ethos
  • Fertilization is the miracle moment, and all 46 chromosomes are coming together. It's when life begins. It is new human life.
    • Marcus Ramirez-Santoyo
       
      The description of the process ('a miracle') once again adds a religious or a spiritual aspect to it. Claiming that it is in fact a 'new human life' ignores the actual controversy around the issue and effectively introduces the next and final argument.
  • It is the killing of an innocent human. Lord Jesus, let Your prayer of unity for Christians become a reality, in Your way we have absolute confidence that you can bring your people together we give you absolute permission to move Amen
    • Marcus Ramirez-Santoyo
       
      Repeating the main statement (it is murder) and ending the discussion with a 'prayer' emphasizes the wrongness of the act as well as the religious aspect of it. We should not play God because 'in Your way [God's way] we have absolute confidence', meaning that if God wanted it to happen it would happen naturally (by itself). Furthermore, ending the discussion the same it started is also very effective as it demonstrates that it is now 'complete' (like a 'vicious' cycle that one cannot escape).
    • Marcus Ramirez-Santoyo
       
      Pathos & ethos
  • I do not come to the Pro-life movement for some altruistic reason, I come through my own experience and suffering.
    • Marcus Ramirez-Santoyo
       
      The authors are trying to establish credibility (ethos).
Brittny Buchner

Hydroxycut | Weight Loss Supplements & Weight Loss Products - 1 views

  • JESSICA KNIGHT
    • Brittny Buchner
       
      They have also highlighted the persons name in red. This captures the viewers attention.
    • Brittny Buchner
       
      The company is making an appeal to character. They are implying to their audience that if they take Hydroxycut, they too will experience weight loss like this. They are also implying that this is what you will look like after Hydroxycut.
  • WHICH  HYDROXYCUT IS RIGHT FOR YOU?
    • Brittny Buchner
       
      This statement assumes that Hydroxycut is a good choice for you to take. It is telling the viewer that the only choice they need to make is not whether or not to purchase their product, but which one will suit them the best.
  • SUCCESS STORY
  • ...1 more annotation...
  • Individuals used Hydroxycut with diet and exercise and have been remunerated. Average weight loss with key ingredients was 20.94 lbs. in one 12-week study and 16.50 lbs. in one 8-week study. All groups followed a calorie-reduced diet.
Jennifer Rienks

Chahal Priddle LLP, Serving Kamloops & Merritt, BC, Canada. Lawyers for Personal Injury... - 4 views

  • Let's be honest, hiring a lawyer feels risky. Why should you trust Chahal Priddle LLP? We know your situation. Do you need a lawyer who suits you or someone who will get the job done? Both. You're likely skeptical and uncomfortable about your problem. But you've been prompted to take action. We understand. We'll sit down with you, find out what type of outcome you're looking for and then find the best remedy to your legal issue. You can rely on us. Most of our paralegals and assistants have been with the firm for a long time, which means they're very experienced and very good at helping you. You won't have to re-explain your file to a new assistant or wait for someone to find what should be a quick answer to your question . You'll recommend us. Past clients and fellow professionals recommend us. Repeatedly. They'll tell you that they do so because we're easy to deal with, accessible, straightforward and because we work hard to help them through a stressful process. We get results, too. Browse through our website and learn how we could help you. The quickest start to solving your problem is to make a simple phone call to our office, but we know that the decision to take action requires research. Enjoy the site and when you're ready to call, we'll help answer your questions.
    • Jennifer Rienks
       
      a use of an appeal to character.
    • Jennifer Rienks
       
      The catch Phrase " you can Rely on us" Is a very obvious appeal to character, Throughout the sight they ensure that you can trust their expertise. This cements this idea to the reader.
    • Jennifer Rienks
       
      The photo of the Kamloops area, ensured the reader and potential clients that they are a small town company and care about the community, not just the monetary benfits.
  • ...1 more annotation...
    • Jennifer Rienks
       
      the type of language they use throughout the site, appears to have been designed to let the reader know that they are not just stuffy lawyers who use legaleze or complicated language, but are individuals who can relate and will fight for your well being.
  •  
    Rhetorical Analysis
romie_mui

Reading in a Whole New Way | 40th Anniversary | Smithsonian Magazine - 5 views

    • Elias Rumley
       
      Right away, skimming the page, I feel that there needs to be more pictures. E-readers struggle to keep their attention to text for an extended period, so pictures will help break the monotony.
    • J.Randolph Radney
       
      This is a great idea, Elias. Do you have some particular pictures in mind?
    • Jordan Turgeon
       
      The picture provides a good visual that precedes the actual topic
  • American prosperity and liberty grew out of a culture of reading and writing.
    • Elias Rumley
       
      Very strong statement. Perhaps a tad over-reaching, but it is effective in demonstrating the writer's belief that literacy is key in culture.
  • ...11 more annotations...
  • As digital screens proliferate and people move from print to pixel, how will the act of reading change?
    • Jordan Turgeon
       
      Clearly states the general topic in a simple and easily understood manner right away
  • Books were good at developing a contemplative mind. Screens encourage more utilitarian thinking. A new idea or unfamiliar fact will provoke a reflex to do something: to research the term, to query your screen “friends” for their opinions, to find alternative views, to create a bookmark, to interact with or tweet the thing rather than simply contemplate it.
    • farouk hamood
       
      interesting
  • In ancient times, authors often dictated their books. Dictation sounded like an uninterrupted series of letters, so scribes wrote down the letters in one long continuous string, justastheyoccurinspeech. Text was written without spaces between words until the 11th century. This continuous script made books hard to read, so only a few people were accomplished at reading them aloud to others. Being able to read silently to yourself was considered an amazing talent. Writing was an even rarer skill. In 15th-century Europe only one in 20 adult males could write.
    • Jordan Turgeon
       
      An interesting summary of reading and writing during the ealier times
  • The first screens that overtook culture, several decades ago—the big, fat, warm tubes of television—reduced the time we spent reading to such an extent that it seemed as if reading and writing were over. Educators, intellectuals, politicians and parents worried deeply that the TV generation would be unable to write.
    • Elias Rumley
       
      It's interesting to see that, at one point, professionals believed writing would become a rare skill and the rarity of literacy would regress back to ancient times.
  • Pixels encourage numeracy and produce rivers of numbers flowing into databases.
    • Elias Rumley
       
      Very strong imagery, that effectively contrasts the pixels (which are small and humble) produce a river (usually powerful and comparitively large) of information.
  • Books  
  • But screens engage our bodies. Touch screens respond to the ceaseless caress of our fingers.
  • The most physically active we may get while reading a book is to flip the pages or dog-ear a corner.
    • romie_mui
       
      interesting point
  •  The most physically active we may get while reading a book is to flip the pages or dog-ear a corner.  But screens engage our bodies. Touch screens respond to the ceaseless caress of our fingers.
  • or dog
  • pages or dog -ear a corner.   But screens
Jordan Turgeon

Kinect - Xbox.com - 2 views

shared by Jordan Turgeon on 23 Nov 10 - No Cached
    • Jordan Turgeon
       
      Easily understandable heading list of different sections of the web-site
    • Jordan Turgeon
       
      Videos provide an insight towards how the product is used. Also, it promotes a fun factor for various ages and families alike
    • Jordan Turgeon
       
      Similar heading style that directs people to specific and well-identified areas. The added colours makes them easily distinguishable
  • ...19 more annotations...
    • Jordan Turgeon
       
      Lots of visuals which help the reader further understand the product without the need for large amounts of text
  • You are the controller. No gadgets, no gizmos, just you!
    • Jordan Turgeon
       
      Strong statement and direct. States exactly what the product does up front
  • Kinect brings games and entertainment to life in extraordinary new ways without using a controller. Imagine controlling movies and music with the wave of a hand or the sound of your voice. With Kinect, technology evaporates, letting the natural magic in all of us shine.
    • Jordan Turgeon
       
      Gives a small description of the product in text. It supports the given images by providing meaning to what the people are actually doing. It's simple and short so people will take the time to read or skim it
    • Jordan Turgeon
       
      Clever use of drop down menus. Prevents unnecessary clutter
    • Jordan Turgeon
       
      Neat features; however, they should be placed on another page for those who are interested. All these do is slow the page down and provide distractions
  • Controller-free gaming means full body play. Kinect responds to how you move. So if you have to kick, then kick. If you have to jump, then jump. You already know how to play. All you have to do now is to get off the couch.
    • Jordan Turgeon
       
      Generally points towards the involvement of a form of physical activity - something that is an issue today
  • It's All About You Once you wave your hand to activate the sensor, your Kinect will be able to recognize you and access your Avatar. Then you’ll be able to jump in and out of different games, and show off and share your moves.
    • Jordan Turgeon
       
      Gives a personalized image of what the product actually does and is supported with the given picture. This implies you are in control
  • Endless Entertainment Enjoy HD movies, music and sports through Xbox LIVE without any extra accessories. Just use a wave of your hand or the sound of your voice to enjoy 3,500 games on ESPN, HD movies through Zune, streaming music from Last.fm.
    • Jordan Turgeon
       
      Adds persuasive appeal by commenting that almost anything you'd want can be accessed from one common place using this device
  • Something For Everyone Whether you’re a gamer or not, anyone can play and have a blast. And with advanced parental controls and movies for the family, Kinect promises a gaming experience that’s safe, secure and fun for everyone.
    • Jordan Turgeon
       
      This statement argues that this product is good for anyone, and not just gamers. The whole family can have fun and enjoy
  • You're Ready to Play Easy to use and instantly fun, Kinect gets everyone off the couch and moving, laughing and cheering. See a ball? Kick it. Want to join a friend in the fun? Simply jump in.
    • Jordan Turgeon
       
      creates appeal using ease of use and fun as a basis
  • Games For Everyone
    • Jordan Turgeon
       
      Repetition that increases the message that this product is fit for anyone
  • More Than Just Games
    • Jordan Turgeon
       
      Further repetition - lets people know again that you can do more than just game with this product
  • Games Anyone Can Enjoy Kinect™ for Xbox 360® has a collection of games to suit any style of play. And they're designed for full body play, so each one is as unique as the person playing them. Yep, that means you.
    • Jordan Turgeon
       
      More repetition aimed at diverse levels of enjoyment and uniqueness. It's different for everyone
  • Xbox 360 and Xbox LIVE offer more than just games With Xbox LIVE, whole world of extraordinary entertainment experiences await, including music, movies, Facebook and more.
    • Jordan Turgeon
       
      Again re-iterates the other possibilities this product offers
  • *Media content sold separately. Zune music streaming requires an Xbox LIVE Gold membership and a Zune Pass subscription. Live sports and highlights from ESPN on Xbox LIVE requires an Xbox LIVE Gold membership and and ESPN3.com affiliated broadband provider and may include affiliate-specific access requirements. See ESPN3.com for providers. **190 MB storage required. ***Download tokens included in marked packages at launch, at participating retailers, while supplies last.  80 MB required to download from Xbox LIVE.
    • Jordan Turgeon
       
      Necessary information but it's not something they want people to see - smaller fonts and colours that blend in
  • Which Kinect bundle is right for you?
    • Jordan Turgeon
       
      Statement in large font that attracts the attention of the reader. Makes them think an option is right for them
    • Jordan Turgeon
       
      Cool design that attracts attention to the center of the page
    • Jordan Turgeon
       
      Seems like something is missing from this side. And I don't think grey is the best colour for this spot. It conflicts with the happy environment they are creating in the middle section of the page
  • Why Kinect?
    • Jordan Turgeon
       
      Catches the users attention - they will be attracted to the information that follows
J.Randolph Radney

EBSCOhost: Footprints in the Digital Age - 0 views

  • A recent National School Boards Association survey (2007) announced that upward of 80 percent of young people who are online are networking and that 70 percent of them are regularly discussing education-related topics.
  • these shifts demand that we move our concept of learning from a "supply-push" model of "building up an inventory of knowledge in the students' heads" (p. 30) to a "demand-pull" approach that requires students to own their learning processes and pursue learning, based on their needs of the moment, in social and possibly global communities of practice.
  • Last December, in an effort to honor the memory of her grandfather who had died the year before, Laura decided to do one good deed each day in the run-up to Christmas. She decided, with her mother's approval, to share her work with the world.Laura's blog, "Twenty-Five Days to Make a Difference" (http://twentyfivedays.wordpress.com), quickly caught the eye of some other philanthropic bloggers.
  • ...5 more annotations...
  • Laura is not just publishing, and others are not just reading. Now when she wants ideas for charities to work for as her project enters its 11th month, Laura says, "I ask my readers" (Richardson, 2008).
  • In addition, under her mother's guidance and care, Laura is learning online network literacies firsthand. As Stanford researcher Danah Boyd (2007) points out, we are discovering the potentials and pitfalls of this new public space. What we say today in our blogs and videos will persist long into the future and not simply end up in the paper recycling bin when we clean out our desks at the end of the year. What we say is copyable; others can take it, use it, or change it with ease, making our ability to edit content and comprehend the ethical use of the content we read even more crucial. The things we create are searchable to an extent never before imagined and will be viewed by all sorts of audiences, both intended and unintended.
  • These new realities demand that we prepare students to be educated, sophisticated owners of online spaces. Although Laura is able to connect, does she understand, as researcher Stephen Downes (2005) suggests, that her network must be diverse, that she must actively seek dissenting voices who might push her thinking in ways that the "echo chamber" of kindred thinkers might not? Is she doing the work of finding new voices to include in the conversation? Is she able to make astute decisions about the people with whom she interacts, keeping herself safe from those who might mean her harm? Is she learning balance in her use of technology, or is she falling into the common pattern of spending hours at the keyboard, losing herself in the network? This 10-year-old probably still needs to learn many of these things, and she needs the guidance of teachers and adults who know them in their own practice.
  • More than ever before, students have the potential to own their own learning — and we have to help them seize that potential. We must help them learn how to identify their passions; build connections to others who share those passions; and communicate, collaborate, and work collectively with these networks.
  • Will Richardson is the author of Blogs, Wikis, Podcasts, and Other Powerful Tools for Classrooms (Corwin Press, 2006) and cofounder of Powerful Learning Practice (http://plpnetwork.com). He blogs at http://weblogg-ed.com and can be reached at weblogged@gmail.com.
  •  
    This item is about safeguarding your identity and your privacy as you use Web 2.0 tools. Review it carefully.
Annie Wong

Apple: It's All About the Brand - 1 views

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
  • ...32 more annotations...
  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
  • comes through in everything they do."
    • Annie Wong
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • intimate with its customers
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • emotional brand
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • products are designed around people
  • established a "heartfelt connection" with its customers.
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
Anna Banana

Victims of Violence - Protecting Children from Sexual Abuse - 5 views

    • Anna Banana
       
      I am very happy to see that the age of consent and power has changed to reflect that even young children can sexually abuse. Any kind of sexual act without consent is rape, no matter the age.
  • It is a criminal offence in Canada under section 150.1 to engage in sexual activity with a child under the age of sixteen, regardless of the child’s perceived or actual consent.
  • Incest, or sexual contact with a family member, is always illegal
  • ...34 more annotations...
  • under section 155 of the Criminal Code of Canada.
  • If a person touches a child directly or indirectly “for a sexual purpose” they can be charged and convicted of Sexual Interference under section 151.
  • If a person asks a child to touch them directly or indirectly “for a sexual purpose” they can be charged and convicted with Invitation to Sexual Touching under section 152.
    • Anna Banana
       
      What is it that makes sexual abuse so 'acceptable' in society? Why isn't sexual abuse looked at as a devestating-traumatic-life-altering-soul-crushing violation? What can we do to make this change and get tougher on these predators?
  • According to the Diagnostic and Statistical Manual of Mental Disorders, pedophilia is a paraphilia in which an individual has intense and recurring sexual urges towards prepubescent children
  • there are basically two groups [of pedophiles]: those oriented exclusively toward children and those oriented toward both adults and children.” Thus, there are two main categories of pedophiles; the first category consists of Preferential Pedophiles, who like children of a certain age group and tend not to stray from that. The second category consists of Situational Pedophiles, who are often incapable of forming relationships with an equal (adult), sometimes because of a mental disability. The Situational Pedophile may turn to children after experiencing humiliation or frustration in an adult relationship.
  • large percentage of individuals who suffer from pedophilia were sexually abused as children. However, the vast majority of adults who were abused as children do not develop pedophilia or pedophilic behaviours
  • Younger children may not display signs of being harmed by sexual abuse because often the perpetrator is a person they know and trust; the child may seem unaffected by the perpetrators actions and may not show signs of resistance. However, this does not mean that the child has not been harmed by the sexual abuse. The lack of resistance children sometimes show also contributes to their feelings of guilt and their fear of disclosing because they do not want others to assume they “invited” the incident. Disclosure of sexual abuse varies. Some children disclose their abuse immediately, while some are unable to due to their feelings of fear, shame, guilt and confusion.
    • Anna Banana
       
      What a sweet baby, who would want to hurt this innocent babe?
    • Anna Banana
       
      This bright red box attracts my eye and tells me that I am on the right page. I like the tittle but it should really say Survivors of Violence
    • Anna Banana
       
      I like that the phone number is VERY visible and one of the first things you notice, and it's toll free and pretty easy to remember
  • Victims of Violence is a federally registered charitable organization.
  • To generally promote public safety and the protection of society.
    • Anna Banana
       
      I would really love to know in what part of the brain do these thoughts come from? What causes these urges in the brain? In which part of the brain do these urges stem from? Is it part of an addictive personality?
    • Anna Banana
       
      Sexual Abuse I found can be a broad topic and I have narrowed the topic down to Pedophilia before, but I was not aware of the two 'groups' of pedophiles
  • My wish is that each survivor will one day be able to give all the guilt and shame back to the perpetrator so that they can heal and live a healthy happy life.
  • My wish is that each survivor will one day be able to give all the guilt and shame back to the perpetrator so that they can heal and live a healthy happy life.
  • There seems to be a vicious cycle of this crime
  • Triggers are predictable patterns signalling when the perpetrator is most likely to offend.
  • the tendency to sexually assault children begins with a predictable circumstance or pattern of behaviour called a "trigger”
  • The best method of prevention is for the offender to abstain from contact with children until treatment is initiated and a clinical risk assessment is made.
    • Anna Banana
       
      I like that the content tab is right at the top so that you immediately know where you are and where to look :)
    • Anna Banana
       
      I like that this site is a FEDERALLY registered CHARITABLE organization
    • Anna Banana
       
      Hmmmm, does this mean that Pedophiles do not only focus on children? I find it interesting that there are different levels of pedophilia and that it is not only targeted at children. Wow.
    • Anna Banana
       
      95% of abusers know their victims. These people can be someone in our family, our doctor, our coaches, our troop leaders, our clergy, our teachers. This means that as parents we need to be more vigilant and ask questions about those who are in our childrens lives. Keep your eyes and ears open, listen to your child when they are talking to you as they often insert warnings into their conversations with us to test how we will react.
  • The effects of child sexual abuse are different for everyone.
  • Research has shown that these negative consequences most often include anxiety, refusal to eat, nightmares, anger, fear of adults and authority figures, chronic stress, posttraumatic stress disorder, drug abuse, inappropriate sexual and self-destructive behaviour, increased risk of victimization, delinquency, depression, suicide, and the inability to trust and have intimate relationships
  • Many factors can influence a victim’s response to their abuse including being believed, the relationship between the victim and the perpetrator, the duration of the abuse, personal support resources (emotional, financial), cultural factors, age and maturity of the victim, degree to which the victim feels responsible for the incident, life stressors, and time between the abuse and the beginning of therapy.
  • Psychologist Frederick Mathews’ research on child molesters, “Help for Adults Who Molest Children,” is written for individuals who sexually abuse children. The literature emphasizes that individuals who have molested a child must immediately receive help to decrease their chance of reoffending. Mathews stresses that child molesters are not likely to stop sexually victimizing children on their own, intervention is required. It is important that child molesters ask for help so that they can learn to understand why they commit these crimes, the sexual assault cycle and their triggers. There is not a quick fix to this problem, it requires a lifetime of work and treatment.
    • Anna Banana
       
      Not sure this is totally right as every piece pf research I have read states that 98% of pedophiles reoffend and that there is NO CURE for pedophilia.
    • Anna Banana
       
      No shit Sherlock! This has been happening for who knows how long, since the Romans and their grand orgies perhaps, and although many sexual abuse victims do not go on to repeat and reoffend, sexual abuse is a VICIOUS cycle that needs to stop!!
  • Protection of children from this harmful crime and its life-long negative effects must be a primary goal.
    • Anna Banana
       
      THIS IS MY MISSION!!!!
  • In 2001, Researchers at the Royal Free Hospital School of Medicine and University College London reviewed the case notes of 225 male sex abusers and 522 other male patients being treated in a London clinic. The study found that the child abusers had been victims of sexual violence more often than the patients who had not committed sexual abuse. This finding suggests that there is a victim-to-perpetrator cycle in some men who commit sex crimes. Psychoanalytic theory proposes that a hostile childhood can create a need to replace feelings of “defeat” with those of “triumph.” For an individual to accomplish this emotional shift they may become a sexual aggressor as an adult.
  •  
    Child sexual abuse occurs when an older child, adolescent or adult engages in sexual activity with a younger child or youth; sexual activity includes a variety of sexual contact ranging from sexual touching to sexual intercourse.
Khalid Alomar

Google Rebrands Blogger and Picasa to Make Way for Google Plus - 0 views

  • Mashable's Ben Parr reports that the Blogger and Picasa names - not the products - will go away, as early as the end of the month
    • Khalid Alomar
       
      I think Picasa will go away but for Blogger it will last more time! 
Kristina Moller

SMART SET - Collection - TOPS - 2 views

  • APPAREL TOPS View all CARDIGANS SHAWLS SWEATERS BASICS BLOUSES FASHION TOPS T-SHIRTS TANKS & CAMIS BASICS BLAZERS & JACKETS DRESSES
    • Kristina Moller
       
      The background is most likely white to make the clothing stand out more against the background
    • Kristina Moller
       
      The picture labeled "Tops" at the top of the page- this picture uses attractive females who look happy and look like they're having fun. What the company is trying to say is that if you buy these clothes, you will look and feel like these women as well.
  • ...7 more annotations...
  • APPAREL TOPS View all CARDIGANS SHAWLS SWEATERS BASICS BLOUSES FASHION TOPS T-SHIRTS TANKS & CAMIS BASICS BLAZERS & JACKETS DRESSES BOTTOMS View all BERMUDAS AND SHORTS CAPRIS PANTS SKIRTS DENIM DENIM SHOP SPECIAL SIZES TIGHTS, LEGGINGS AND SOCKS ACTIVEWEAR SMART DEALS SALE
    • Kristina Moller
       
      The Apparel is listed in a clear and easy to access way to make it simple for customers to skip around and look at each different clothing department. If it were difficult to do so, customers would get frustrated and give up.
  • SALE
    • Kristina Moller
       
      The word SALE is in large pink capital letters to draw peoples attention to it immediately. People see sale and they think "save money, spend money"
    • Kristina Moller
       
      Smart Set encourages you to "like" them on Facebook. This is so they can be always popping up on your news feed and therefore have more advertising
  • Sign up for updates
    • Kristina Moller
       
      "Sign Up for Updates" at the bottom of the page. If they get your email they can be constantly emailing you about their sales and new products and again, have more free advertising.
  • CHUNKY KNIT SWEATER $48.00 $14.99
    • Kristina Moller
       
      "Cunky Knit Sweater"- I would never buy this sweater online just because of the name its under. To me, that says this sweater will make you look heavy set.
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