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anonymous

Starbucks Coffee Company - 1 views

www.starbucks.com

shared by anonymous on 01 Dec 10 - Cached
Brandon Del Debbio

Kamloops Community YMCA-YWCA About Us - 0 views

www.kamloopsy.org/...aboutus.htm

shared by Brandon Del Debbio on 17 Feb 12 - No Cached
    • Brandon Del Debbio
      Brandon Del Debbio on 17 Feb 12
       
      This picture with all the bikes being used and everyone seems to be enjoying themselves while working out appeals to pathos. Maybe even ethos since they do look like they are in shape and gives creditbility.
  • Delivering community-specific programs and services designed to enhance and empower lives has been the mission of the Kamloops Community YMCA-YWCA for nearly four decades. Our story is about people from every background working together to make a positive difference in the quality of life for themselves and others. Their unselfish commitment to the health and well-being of the community they share has had a tremendous impact with far-reaching benefits. We trace our roots back to the early sixties, when a small group of concerned women met together in the basement of a boy’s club to form a Y neighborhood group. Familiar with the work of the Y they began to organize programs and services eventually leading to the chartering of the YWCA of Kamloops in 1965. Ten years later, the focus and the scope of programs and services were broadened when members voted to join the YMCA movement and the Kamloops Community YMCA-YWCA was formed. In the near thirty years since then, our Y has built a proud legacy of uninterrupted community service sparing no effort to keep pace with changes that have come with time. The same spirit of commitment and dedication upon which our association was founded still fuels our determination to build toward a healthier tomorrow. We look back with pride at all that has been accomplished since our humble start and it inspires us to look forward with a renewed sense of commitment to what we must yet achieve.
    • Brandon Del Debbio
      Brandon Del Debbio on 01 Mar 12
       
      This long text appeals to ethos, logos and pathos. Ethos because they give factual information which gives more credibility and does give imperrions of being legit. Pathos espeacially in last paragraph because it is inspiring and people may like to be inspired. Logos because the explanation does make sense and gives factual information on what their purpose is.
J.Randolph Radney

Ideas: Top (1848 ideas) - Customer Feedback for Diigo - 0 views

feedback.diigo.com/...76211-ideas

Diigo Tools Feedback Customer Forums business google education web2.0 social Communication

shared by J.Randolph Radney on 16 Feb 12 - No Cached
  • J.Randolph Radney on 16 Feb 12
     
    "Welcome to Diigo Ideas Forum"
  • J.Randolph Radney on 16 Feb 12
     
    Here is a Diigo forum to discuss enhancement suggestions and other ideas.
Jovan Gill

what is yoga? types of yoga, videos & more | lululemon athletica - 2 views

www.lululemon.com/yoga

shared by Jovan Gill on 03 Dec 10 - No Cached
  • Yoga energizes our bodies and calms our minds.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      This simple statement is very powerful. By claiming that yoga energizes our bodies and clams our minds will appeal to many people, as everyone wants peace of mind and an energized body.
  • yoga quickguide
    • Jovan Gill
      Jovan Gill on 14 Jul 11
       
      A quick and easy description of the different types of yoga is a definite attraction. One doesn't have to read the complete pararaphs below to get small description about the various types of yoga. One can also find out what types they are interested in and then read in further detail about those certain types.
    • Jovan Gill
      Jovan Gill on 14 Jul 11
       
      The video showcases a certain type of yoga, which catches the eye and appeal of those watching. If you watch some of the video you can't help but wonder what it would be like to try antigravity yoga, and how much a hammock could make a diffeerence in your stretching compared to just the sterotypical on the ground yoga.
  • ...9 more annotations...
  • This practice is very athletic and made up of six vigorous series of postures
    • Jovan Gill
      Jovan Gill on 14 Jul 11
       
      This type of yoga attracts those who are looking for a high intensity workout, and maybe did not expect that yoga could be a very athletic activity.By putting very athletic and vigourous in the same sentence a picture of a tough but appealing activity comes to mind, well appealing for those who want a intense workout.
  • Heads up - humidity is 40% and will knock you over the first time.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      By saying that the humdity will knock you out the first time, the reader knows that this type of yoga is not for those who are looking for a leisurely activity. It attracts those to it by clearly saying "Heads up", which implies an important point that should likely not be missed.
  • By adding heat it is said that classes will help you lose weight, loosen your muscles (by adding increased range of motion) and improve your cardiovascular system.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      By simply adding heat to yoga, so much more is achieved from exercises. Many people do yoga in order to lose weight, and by adding heat that goal can be achieved all the much easier.
  • Don't be surprised if your waving your hands like you just don't care or laughing uncontrollably, this practice is intended to wake up the kundalini energy coiled at the base of your spine while activating chakras (energetic centers in the body), as well as detox the body and mind.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      This paragraph gives a different aspect of yoga that most people don't think about. "Laughing uncontrollably" and "waving your hands like you just don't care" imply a fun and energetic workout, which attracts anyone that wants to have a good time. It's a great thing that kundalini yoga awakens the energy coiled up at the base of your spine. So you get energized and receive a detoxification of the body and mind.
  • Remember: your body is your best guide. You don't have to stick to one kind of yoga, just do what your body needs!
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      This sentence relieves any tension or stress one may feel when they are thinking about taking up yoga. It tells the reader that if you don't feel right about doing a certain type of yoga, try a different kind. There is no pressure to keep up with the same type of yoga if your body doesn't feel right doing it. This lessens the anxiety most people feel when they are considering taking up a new activity.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      In this picture a sense of community is felt. The many legs with black yoga pants on top of the colourful yoga mats with a sunset in the background give a sense of happiness and belonging. Everyone is doing the same pose which shows that anyone can do yoga. Since only legs are shown and no faces or bodies, it implies that it doesn't matter what race, age, sex or athletic ability you are, anyone can participate in yoga and become a part of a community while getting healthier.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      In this picture the bright colours of the woman's clothing and the prop that is helping her with her yoga poses immediately grabs the attention of the reader. Her closed eyes imply a relaxed state, which shows that props help enhance a peace of mind and serenity.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      The lush green field with the three people doing a sun salutation makes most people want to be there and do yoga. The bright sunlight in the video, with a luscious green field act as a open invitation to those who want to practice yoga. And in this video they are teaching the perfect exercise for that scenery, the sun salutation.
    • Jovan Gill
      Jovan Gill on 17 Jul 11
       
      The light pink/peachish colour brings the readers attention to this quote. On a page that is full of black text on a white background our eyes are drawn to the saying which sticks out like a sore thumb on the web page. Also the swirly type text pulls in the reader, since the rest of the page has a standard text that is easy to read but not nearly as appealing. This quote changes everytime one opens the page, and it is also a part of the lululemon manifesto. These quotes appear on many pages of the site, and they are the attention grabing text on every page.
J.Randolph Radney

Incredibly Dull: Social Architecture - 0 views

incrediblydull.blogspot.com/...social-architecture.html

social architecture web 2.0 socialnetworking

shared by J.Randolph Radney on 08 Feb 10 - Cached
  • J.Randolph Radney on 08 Feb 10
     
    (How i/I)s a business designed to enhance social experience on the job?
Japjot Singh

Justice Institute of British Columbia | Canada's leading public safety educator - 1 views

www.jibc.ca

shared by Japjot Singh on 09 Mar 11 - No Cached
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      The website uses blue color to appeal to its viewer.
    • J.Randolph Radney
      J.Randolph Radney on 09 Mar 11
       
      There are different sorts of appeal; what kind is blue likely to evoke? What sort of appeal is this (logos, ethos, pathos)?
    • Japjot Singh
      Japjot Singh on 10 Mar 11
       
      Blue color is likely to evoke the emotional approach of the reader. So, i would say it pathos
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      The website uses various links at the bottom of the first page, so that viewer can get a better understand of the website. It also provides the company's contact details at the top right and bottom of the page, making it really easy for someone who wants to quickly look at some important data and then contact the company for more detailed information.
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      The main page has a very strong impression on the viewer as it provides a very detailed information about six main outlines on the top of the first page and can be really helpful.
    • J.Randolph Radney
      J.Randolph Radney on 09 Mar 11
       
      What do you mean by 'impression'?
    • Japjot Singh
      Japjot Singh on 10 Mar 11
       
      By " Impression", I mean to say that the website impresses the viewer by providing almost all the required information under six main outlines on the front page. These "Drop down" boxes give an impression of a good website.
  • ...5 more annotations...
  • Future Students Current Students Alumni International Clients Faculty & Staff
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Use of Quicklinks to target particular individuals for simplification of information.
  • Five things to know about JIBC
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Describes how jibc is changing itself to get more better(Enhancing law enforcement capacity, New JIBC website)  and providing extended services (like tution tax receipts)
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Uses various social networks to be accepted by wide variety of viewers.
  • Find Programs Find Courses
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      A handy quick search for easy individual approach.
    • Japjot Singh
      Japjot Singh on 09 Mar 11
       
      Rhetorical Analysis on www.jibc.ca
Alexander Condon

A Conservative Choice for President | Michele Bachmann for President | MicheleBachmann.com - 0 views

www.michelebachmann.com/about

MicheleBachmann.com president

shared by Alexander Condon on 16 Jul 11 - No Cached
  • Michele wants government to make the kind of serious spending decisions that many families and small businesses have been forced to make.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she is aligning herself with the middle-class which could serve to distinguish her from some of the other Republican candidates who have been critiqued for over-looking the middle-class. It also alludes to her dissatisfaction with recent government spending and bailout packages. She is siding with the everyday American who protested the extreme government spending amid the recession. Provides pathos as it shows her sense of financial responsibility and similarity with everyday Americans.
  • Michele is a leading advocate for tax reform, a staunch opponent of wasteful government spending, and a strong proponent of adherence to the Constitution, as intended by the Founding Fathers.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The sentence is elegantly written and effectively uses parallel structure which appeals to the audience's logic. The sentence concludes with a reference to the Founding Fathers which rouses nostalgia for the beginning of the United States. This nostalgia can be very affective as many Americans (especially Republicans) feel that government was best under the Founding Fathers. The Founding Fathers personify all that is great about being American-independence, democracy and strength. Founding Fathers also alludes to the joyous celebration of the Fourth of July (Independence Day) which provokes pathos.There is also a simile here as she compares herself to the Founding Fathers.
  • She is also a defender of the unborn and staunchly stands for religious liberties.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      As " a defender of the unborn", Bachmann positions herself as pro-life. The phrase is a euphemism as it is a nicer way of saying against abortion. The second part of the sentence "staunchly stands for religious liberties" is likely a second euphemism stating her siding with the bible on topics such as same-sex marriage. Both stances develop ethos especially amongst Republicans and may also appeal to emotion as the topics are deeply personal.
  • ...17 more annotations...
  • In July 2010, Michele hosted the first Tea Party Caucus meeting. She is seen as a champion of Tea Party values
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she positions herself of a leader of the Tea Party which adds considerable credibility (ethos) to her candidacy because of the Tea Party's considerable resources and growing popularity. It is important for Bachmann to identify herself as a leader as that is what people are voting for. Also note how the term "champion" is consistent with the website's continued emphasis on winning.
  • Michele and Marcus have five children, Lucas, Harrison, Elisa, Caroline, and Sophia. In addition, the Bachmann family has opened their home to 23 foster children
    • Alexander Condon
      Alexander Condon on 18 Jul 11
       
      This sentence develops both ethos and pathos. Ethos as she is seen more reputable and trustworthy by having such a large and seemingly happy family. The main purpose here is pathos as she depicts herself as a loving and devoted humanitarian. She is portrayed here as a mother figure, someone responsible that can look after a large and diverse household (a metaphor for the United States?).This last statement develops a paradox between her portrayal throughout the passage as a tough candidate like one of the Founding Fathers, and her portrayal as a loving, responsible mother who can take care of the nation. Very Interesting.
  • Michele is the first Republican woman to be elected to the U.S. House of Representatives from Minnesota
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Interestingly, this is the only line in the passage that directly points to Bachmann's uniqueness as a female candidate. Potential supporters who were unsure whether she could become the first female president will be reinforced by her being the first Republican elected to the House of Representatives from Minnesota. It achieves ethos as she becomes a more credible candidate as well as logos because "if she was the first woman from Minnesota than why can't she be the first woman president". For the female audience, it may also be pathos as she is seen as breaking down barriers to womens freedom.
  • Michele Bachmann is running for president to bring a new voice to the White House
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The main use of rhetoric in Bachmann's opening line is "bring a new voice to the White House". The new voice rhetoric is very common among presidential candidates as it is a metaphor for change. Indirectly this new voice represents the possibility of correcting the current governmental problems. It appeals mostly to ethos as it could inspire hope in the audience. 
  • She recognized the need for quality schools and subsequently started a charter school for at-­‐risk kids in Minnesota.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The sentence develops ethos and pathos in the audience. Ethos as her character and reputation is bolstered by her emphasis on education. Pathos as she highlights having started a school for at-risk kids; specifying "at-risk kids" adds emotion to the description and depicts her as empathetic. 
  • Serving on the Intelligence Committee, she has consistently advocated peace through strength to ensure America's national security. She has proudly taken a vow to support and defend the Constitution of the United States against all enemies, foreign and domestic.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she states her stance on foreign policy. She successfully aligns herself with the Americans who seek an end to the War in Afghanistan by stating that "she has consistently advocated peace". Also she answers the critics who think she won't be tough enough by saying that "she has proudly taken a vow to support and defend the Constitution of the United States against all enemies". She shows experience and ability by having served on the Intelligence Committee (logos). "Taking a vow" appeals to emotion as it carries the connotative meaning of commitment, dedication, and marriage. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The video introduction is a very persuasive addition to the website for several reasons:1. It provides a quick synopsis of the website that young voters and those pressed for time will greatly appreciate.2. Logos: She emphasizes having already been successful as a congresswoman. Describes herself as a hard-worker. Also note the attention to detail in having the message exactly one minute long.3. Ethos: She begins by establishing herself as an official candidate having done all the paperwork. Seems trustworthy through eye contact and fluent speech.4. Pathos:Talks about "taking your voice" to the White House and being a "winning team". Concludes by passionately telling viewers that "we can do this".
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      It's worth noting that she's wearing the exact same outfit from the picture in the top. This aspect is puzzles me, perhaps it's done to depict her as simple and relatable to the everyday American. Very interesting. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Argument/PurposeThe website is intended to convince Republican delegates and all other voting-age American citizens that Michele Bachmann should become the next US President and that they should vote for her.  Audience: The audience is voting-age Americans. It is not intended for Canadians or audiences from any other nationalities.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The picture depicts Bachmann as patriotic (the flag on her collar), conservative (seems to be conservatively dressed), and happy (the big smile-ethos). It's interesting that she's not looking at the camera but rather up and to the side. Might have been done because she looks better from this angle, or potentially to show her as ambitious and aspiring. -also note her husband's smiling picture located underneath the video. He is well-dressed (ethos) and again smiling (pathos). Showing that she's married also adds to her candidacy especially among the more conservative Republicans.  
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Bachmann logo found here at the top as well as at the very bottom serves to authenticate the document. It's symbolic of an official stamp or even the presidential seal. Of note are the stars (again the allusion to success and winning, as well as patriotic); the red, white, and blue classic American colours; and the red and white stripes through the 'H' in Bachmann which allude to the American flag. The authenticity of the stamp appeals to the logic (logos) of the viewer as well as adding to Bachmann's credibility (ethos). The patriotic symbolism appeals to the strong patriotic emotions of the visitors. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The page is entitled "A Conservative Choice for President | Michele Bachmann for President". It is significant because Michele is a Republican candidate and the party is built on conservatism. She is evoking ethos as stressing herself as a "Conservative Choice" establishes her as a good fit for the party. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      The page exhibits a red, white, and blue theme. These symbolic American colours are used to evoke both pathos and ethos in visitors. Pathos as the colours appeal to emotions by giving American's a comforting patriotic feeling. Ethos as the colours help develop Bachmann's character as patriotic, loyal, and trust worthy. The colours also make it nice to read as they provide visual continuity.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      also of note are the American flags hanging down from both sides which could be metaphoric of the hanging flags during the presidential inauguration
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Notice how she puts social media options: email, texting, facebook, right at the top of the page where they will be seen by most visitors. This increases the accessibility to her site and updates and will be welcomed by younger voters especially. It also shows her as technically savvy and in-touch with the latest in technology (ethos).  
    • Alexander Condon
      Alexander Condon on 18 Jul 11
       
      It's interesting the attention being payed to social media in the wake of Obama being so effective using these tools in the last election
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Another purpose of the site is to bring in donations from supporters to fund her campaigning. Notice how the donate button is coloured red so to stand out and draw attention. The red colour actually makes the audience want to click it, especially as it stands out from the other white tabs. It's that red button that we all want to press.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Pictures of Bachmann speaking with people in the community are persuasive by developing logos, ethos, and pathos. Logos: seeing her speaking with seemingly everyday people adds support to her claims of being "the voice of the people". Ethos: the pictures make her appear more trustworthy and reputable. especially the picture of her shaking a woman's handPathos: She is again smiling in the pictures which evokes happiness. She is also photographed speaking with hand gestures which shows passion. 
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Notice the applauding crowd in the background; the viewer assumes that the crowd is applauding for Bachmann and this provokes ethos as her credibility is enhanced by the image. It is also potentially pathos as it can be seen as a metaphoric image of a crowd during a (presidential) victory speech. The symbolic image of the victory speech evokes happy emotions of winning; relate it back to the video where she calls it "a winning team".
    • Alexander Condon
      Alexander Condon on 18 Jul 11
       
      the audience almost seems to be looking up and towards the webpage, as if applauding Bachmann's message
  • she spent five years as a federal tax litigation attorney, working on hundreds of civil and criminal cases. That experience solidified her strong support for efforts to simplify the Tax Code and reduce tax burdens on family and small business budgets.
    • Alexander Condon
      Alexander Condon on 16 Jul 11
       
      Here she documents her considerable experience with the tax system (logos). It serves to back her claims at being able to reform the tax system. Also we again see her aligning with the middle-class.
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