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Annie Wong

Apple: It's All About the Brand - 1 views

shared by Annie Wong on 08 Mar 11 - Cached
  • Ask marketers and advertising experts why Mac users are so loyal, and they all cite the same reason: Apple's brand.
    • Annie Wong
       
      This sentence describes what will be discussed in the article. It dips into the logical argumentation section of a rhetorical triangle.
    • Annie Wong
       
      This paragraph here is giving the audience facts, and statistics of why/how Apple has become such a successful brand
  • $11 billion in annual sales.
  • ...32 more annotations...
  • boosting
  • advertising budget
  • 15 million to $100 million
  • "It was the marketing company of the decade."
    • Annie Wong
       
      Ethical argumentation is present here. This quote is from John Sculley, he was the marketing exec of Pepsi (as mentioned above) and everybody knows how popular and well known Pepsi is, so he is seen as a reliable voice for marketing facts because of his success in the Pepsi company.
  • awarded
  • powerful brand
    • Annie Wong
       
      You can sway an audience into deeper consideration into the brand by describing it as a "powerful brand" (Ethos)
  • Apple "Brand of the Year"
  • overwhelming presence of Apple
    • Annie Wong
       
      As a reader, this statement shows that Apple is a brand which is very passionate about their products, and they want everyone to know just how great their products are. However, consumers could find the marketing of the brand to be overkill and too obnoxious, or feel as if its being shoved down their throats, which could be a negative and turn off, and cause them to invest in other brands.
  • comes through in everything they do."
    • Annie Wong
       
      Another logical point. It can be seen as a testimony. The success of the iMac and iPod rely solely on the brand. If it weren't for the brand, it very well might not be a popular/successful item.
  • "Without the brand
  • Apple would be dead
  • It's got nothing to do with products
  • branding is all that keeps them alive
  • intimate with its customers
  • is loved
  • branding has become as powerful as religion
    • Annie Wong
       
      Similie. Here they are trying to make people realize just how important branding is by comparing it to religion.
  • about imagination, design and innovation
    • Annie Wong
       
      Emotional aspect. At the end of the day, no matter what, there are loyal customers, who will support brand regardless. This is what makes people love the brand and its products
  • one of the reasons Apple has been rebranded
  • rejuvenate the brand
  • emotional brand
  • company projects a humanistic corporate culture and a strong corporate ethic, characterized by volunteerism, support of good causes or involvement in the community
    • Annie Wong
       
      Emotional - Shows Apple cares and wants to give back. Also shows that it's not just a flashy brand with cool gadgets, but the products also help better the lives of many..Positively sways audience because of the education aspect
  • Apple, on the other hand, comes across as profoundly humanist. Its founding ethos was power to the people through technology, and it remains committed to computers in education. "It's always about people,
    • Annie Wong
       
      Visually, products are colourful and many times, there are choices to suit personal preferences, this also makes the product easily identifiable. (ex. any brightly coloured, music player, even if not Apple, will probably be associated with Apple because they were they ones who first introduced it.)
  • products and advertising are clearly recognizable
  • Apple's design is people-driven
  • unique visual and verbal vocabulary, expressed in product design and advertising
  • products are designed around people
  • established a "heartfelt connection" with its customers.
  • Apple has always projected a human touch
  • pple used great leaders -- Cesar Chavez, Gandhi and the Dalai Lama -- to persuade people
  • Apple's famous "1984" Super Bowl ad
Elias Rumley

Muscle Hack - Home of Muscle Growth - 2 views

shared by Elias Rumley on 03 Dec 10 - Cached
    • Elias Rumley
       
      The website is complete with a navigational tool bar at the top of the page, very helpful for keeping track of where you'd like to be in the website.
    • Elias Rumley
       
      Another navigational standard just beneath the navigational tool bar is the search bar. Quick and easy to find information pertaining to a specific topic.
  • Home of Muscle Growth
    • Elias Rumley
       
      MuscleHack has two main slogans, the highlighted one being "Home of Muscle Growth" and the one in the logo being "Mor Muscle, Less Fat, Less Time." Mark McManus, the blogger who maintains MuscleHack, makes it clear right away that this is a website dedicated to shedding off as much fat and putting on as much muscle in as little time as possible.
    • Elias Rumley
       
      These slogans also suggest (and this can be verified by reading a few blog posts) that Mark very firmly believes that his information contained in this blog is the best (and possibly only) way to safely put on muscle quickly.
  • Muscle growth, which is sometimes called  ‘muscle hypertrophy‘, is what this site is all about. Yes there are thousands of different training systems out there, but this one is designed SPECIFICALLY to make your muscles larger – PERIOD!
    • Elias Rumley
       
      Note the first three paragraphs. "... MuscleHack, the home of muscle growth." "If you want to learn how to build muscle fast, MuscleHack is THE place to be." "... this [training program] is designed SPECIFICALLY to make your muscles larger - PERIOD!" Immediately, the blogger uses repetition (in conjunction with the slogans) to get it clear that this website is entirely about muscle gain, no questions asked.
  • ...12 more annotations...
    • Elias Rumley
       
      To give the option to bloggers to keep informed and up-to-date on any new blog posts or pieces of information, there is an option to subscribe to an RSS feed.
  • I will NEVER sell out. I will NEVER recommend a product I don’t personally believe in. I will NEVER share your email address with ANYONE. I will NEVER try to sell you something you don’t need. I WILL keep the vast majority of everything I do FREE of charge.
    • Elias Rumley
       
      This section was preceded by the heading "Mark's promise to you". This entire bulleted list is an example of Ethos, where Mark is trying to prove that all the information provided on the blog is genuine, and that there is no scam or illegitimacy in being involved with this blog.
  • Want FREE help and advice?
    • Elias Rumley
       
      A search over the website shows that the term "free" appears 9 times on this page. Apparently Mark wants to be very clear that there is no risk in following his blog, as everything here is free. In a sense, it's Logo. This blog is free, and as proven earlier, will not scam you or abuse your information; therefore, you should have no reason to not follow this blog.
    • Elias Rumley
       
      For Mark to still turn a profit on this blog, he has some blatant advertisements through Amazon.com posted on the blog. While he probably recommends all these products, this is also his source of income.
  • The Muscle Hacker is Mark McManus, a 29 year old Certified Fitness Instructor committed to helping others build the body of their dreams. Mark is a naturally skinny guy who overcame the hardgainer's curse through years of research and personal experience. Whether you want to build new slabs of muscle or drop your body fat percentage to reveal chiseled abs, Mark CAN make it happen for you.
    • Elias Rumley
       
      Mark uses Ethos by claiming he is a Certified Fitness Instructor, who was a "hardgainer" (ie, a skinny or slim male who has difficulty in developing muscle) who overcame this barrier; therefore, he must have the credentials to help you gain muscle also.
    • Elias Rumley
       
      Mark also uses Pathos, by stating his commitment to helping others build the body of their dreams and making your fitness goals happen for you. The suggestion is that Mark wants to help you become fit.
    • Elias Rumley
       
      Near the top of the page, you have an opportunity to "grap a copy of Mark's FREE book". I have personally looked into this myself, and what it doesn't tell you is that this is that you end up the mailing list by asking for this book. While it is very easy to withdraw from the mailing list, it is a clever trick to get you to come back to this website at least once to remove yourself from the list. Mark may realize that one return to his website could be enough to keep you coming back for more out of curiosity, something he as a blogger wants out of readers.
    • Elias Rumley
       
      The website is riddled with pictures of muscular men. This is an appeal to men who want to have that physical appearance. The pictures are an attempt to subconsciously plant the (inaccurate) logic of "If I read this blog, I will look like these men" in the minds of certain readers.
    • Elias Rumley
       
      Another side note about these pictures - most of them are actually of Mark, trying to convince the reader that this blogger has seen results with his own information, and so must have some sort of credibility (Ethos).
    • Elias Rumley
       
      To provide an outlet for users to passively advertise MuscleHack, users have the option to like MuscleHack on Facebook. The ideology behind this is that this act of liking MuscleHack will result in a post in Facebook's news feed, resulting in the possibility of Mark receiving a new reader from a curious Facebooker.
    • Elias Rumley
       
      Mark also provides other means to share MuscleHack. Ultimately, to obtain new readers.
  • MuscleHack is the genuine article (unlike most other sites out there). You CAN have your dream body, and it would be my privilege to coach you to success!
    • Elias Rumley
       
      In the concluding line of the "front-matter" to this website, Mark makes one more stab at using Ethos and Pathos. MuscleHack is genuine (Ethos), and Mark would be pleased to help you reach your dream body (Pathos).
    • Elias Rumley
       
      It's not a major thing, but it is still worth noticing that Mark generously uses font formatting to his advantage in his writing. Headings and sub-headings have different size and style of font. Points which call for extra attention in the body writing are written in red to draw in readers.
  • Donate To MuscleHack
    • Elias Rumley
       
      Mark either wants or needs money in order to keep MuscleHack online, so whatever finances he can't get from his own work or advertising, he needs to get from other sources, and donations from readers are an excellent thing to try.
  • Get Your Body Fat Percentage
    • Elias Rumley
       
      I find it interesting how the homepage has a cool little applet like a body-fat-calculator on the sit of the page. I am willing to bet that this is put there in order to boost the amount of hits for this page. Somebody can suggest to their friend, "Check out Musclehack.com, there's this body fat calculator on the homepage that you may find useful!" Mark is hoping that these readers who stopped by for the litlle gizmo may stay as permanent blog followers.
Kristina Moller

SMART SET - Collection - TOPS - 2 views

  • APPAREL TOPS View all CARDIGANS SHAWLS SWEATERS BASICS BLOUSES FASHION TOPS T-SHIRTS TANKS & CAMIS BASICS BLAZERS & JACKETS DRESSES
    • Kristina Moller
       
      The background is most likely white to make the clothing stand out more against the background
    • Kristina Moller
       
      The picture labeled "Tops" at the top of the page- this picture uses attractive females who look happy and look like they're having fun. What the company is trying to say is that if you buy these clothes, you will look and feel like these women as well.
  • ...7 more annotations...
  • APPAREL TOPS View all CARDIGANS SHAWLS SWEATERS BASICS BLOUSES FASHION TOPS T-SHIRTS TANKS & CAMIS BASICS BLAZERS & JACKETS DRESSES BOTTOMS View all BERMUDAS AND SHORTS CAPRIS PANTS SKIRTS DENIM DENIM SHOP SPECIAL SIZES TIGHTS, LEGGINGS AND SOCKS ACTIVEWEAR SMART DEALS SALE
    • Kristina Moller
       
      The Apparel is listed in a clear and easy to access way to make it simple for customers to skip around and look at each different clothing department. If it were difficult to do so, customers would get frustrated and give up.
  • SALE
    • Kristina Moller
       
      The word SALE is in large pink capital letters to draw peoples attention to it immediately. People see sale and they think "save money, spend money"
    • Kristina Moller
       
      Smart Set encourages you to "like" them on Facebook. This is so they can be always popping up on your news feed and therefore have more advertising
  • Sign up for updates
    • Kristina Moller
       
      "Sign Up for Updates" at the bottom of the page. If they get your email they can be constantly emailing you about their sales and new products and again, have more free advertising.
  • CHUNKY KNIT SWEATER $48.00 $14.99
    • Kristina Moller
       
      "Cunky Knit Sweater"- I would never buy this sweater online just because of the name its under. To me, that says this sweater will make you look heavy set.
Hiliary Leon

Child Care Network - Free Child Care Search for Canadian Parents Helping Find Local Day... - 1 views

    • Hiliary Leon
       
      This photo gives me a sense of family and friendliness.
  • Welcome
  • Join us in our effort to become Canada's #1 child care resource.
  • ...4 more annotations...
  • Benefits for Parents Free access to national daycare listings Basic and advanced searching capabilities make it easy tofind daycare that meets your needs Ability to compare multiple daycares simultaneously Simple to use format with quick results Useful links on child care expenses and interviewing daycares One-stop resource for finding child care.
  • Benefits for Child Care Providers Personalized web page Printable business cards Newspaper and online advertising Increased client exposure Cost effective marketing Professional means of business promotions No more classified ads or homemade signs
    • Hiliary Leon
       
      This website is very simple and easy for the read to find what they are reading. 
  • online
  •  
    Welcome to ChildCareNetwork.ca - Canada's newest resource for finding child care. Our company is dedicated to helping child care providers market their services while offering parents a fast, free, and easy resource for finding local child care. We offer both groups many benefits.
Hiliary Leon

Homepage - Country 103 - 0 views

shared by Hiliary Leon on 16 Feb 12 - No Cached
    • Hiliary Leon
       
      The strolling of the different advertisements is a good way to post a lot of information in a small space. 
Hiliary Leon

Books | The Official Website of Robert Munsch - 1 views

    • Hiliary Leon
       
      Munsch has all of his book laid out is an orderly fashion. He is displaying what he has to offer the reader.
    • Hiliary Leon
       
      These books are all links to information about the books and verbal recording of a book. I really like this because it gives you the idea how the writer wants the book read. 
    • Hiliary Leon
       
      The links looks like they are book titles to go with the theme of him being a children's book Author.
    • Hiliary Leon
       
      This site is to catch the eye of the children and to advertise some of the characters of the books. This is a very significant to his image and what Munsch is persuading to his audience  
  • ...2 more annotations...
    • Hiliary Leon
       
      It is nice that he has posted his photo on to the website to give an insight to the author. 
    • Hiliary Leon
       
      This website is showing me pathos due to the emotion that robert is sending emotions of silliness, happiness, curiosity, eagerness, adventurous and cheerful. The website would make me want to buy and use his book in my daily practices. 
    • Hiliary Leon
       
      The yellow is associated with the sun, cheerful, fun, laughter, happiness and good times. The yellow is the prefect colour to chose to go with the theme of his books, cheerful, happiness, laughter and good times.  
  •  
    Robert Munsch books 
Dan Ondang

The A.V. Club - 1 views

shared by Dan Ondang on 01 Mar 12 - Cached
    • Dan Ondang
       
      These picture on the side here are generally faces. This harps on the emotions as people can connect quickly and easily to faces
    • Dan Ondang
       
      Yet again, everything is on purpose. The tabs are presented in all lowercase - not imposing but informal and friendly looking.
    • Dan Ondang
       
      This bar can be viewed as a 'crew shout out' of webpages. They invoke the legendary name of 'The Onion'.  Heavy use of ethos by riding off The Onion's reputation
  • ...2 more annotations...
    • Dan Ondang
       
      The logo is minimalistic. The periods in 'A.V.' as well as most of the other choices with the logo (inner white circle, Helvetica-style font, dark blue, etc) lend it a 'quirky' look that is clearly meant to appeal to young people.  On a more cynical level, it is meant to appeal to the 18-40 demographic that advertisers love.
    • Dan Ondang
       
      Also of note is that the front page is pretty much a bunch of text and picture links all piled on top of each other. In my personal experience, this is the kind of thing that overwhelms generations that did not grow up with computers.  More directly, I don't think my parents would be able to make any sense of this because it's too much information.  This again connects with the demographic appeal mentioned at the top of the page
caitlin molson

Googling and Facebooking to a job | Marketplace From American Public Media - 5 views

  • Social media more often seems to be a way to get kicked out of a job -- unseemly photos, an off-color post -- but some job-seekers are using it to land their dream jobs
    • J.Randolph Radney
       
      Engaging opening sentence.
    • J.Randolph Radney
       
      I don't particularly like this colour choice here. Perhaps it is a branding artifact?
    • Carly Madsen
       
      Vertical layout works well for this site
  • ...3 more annotations...
    • Carly Madsen
       
      Nice to have a picture to catch your attention along with a brief sentence to tell you what the article is about.
    • caitlin molson
       
      Is it just me or is anyone else distracted by the amount of advertising here, the actual content is pushed to a third of the page
  • When they Googled themselves, they would see Brownstein's ads asking for a job, and directing them to his website. Total cost of placing the ads? Six dollars
  •  
    Someone in a class recently told me they would like to work at Google. Here's how some people went after the job they wanted.
J.Randolph Radney

Breatheasy Stress Relief | Stress Management - 2 views

    • salma moideen
       
      Add a proper video showing how these CD's actually work on person. it will help to impress and get the attention of the audience more.
  • "Science Meets Nature" - not just a meaningless marketing slogan! The BreathEasy System merges ancient, natural healing arts with clinical science to create a genuine breakthrough in stress management: lasting stress relief.
    • salma moideen
       
      Pathos: This is pathos, trying to persuade the audience in a pshycological approach.
    • J.Randolph Radney
       
      I don't agree with your analysis here. Pathos is an appeal to emotion.
  • That's how Breatheasy user Dr. George Szczerbaniuk puts it. The Breatheasy soundtrack contains a pleasant and natural-sounding breathing track (actually created from an ocean wave) actually woven into the fabric of the music. The breathing track gently and gradually slows your breathing from the overly tense and fast way we tend to breathe down to the slow and precise pattern proven to relieve chronic stress and anxiety and even reduce high blood pressure.
    • salma moideen
       
      Ethos : this is ethos,since it is strongly recommended by a Dr.George and convincing the readers how the CD's actually work on people
  • ...2 more annotations...
  • And stress is not just a rotten feeling that makes us and those around us feel miserable. Chronic and severe stress is a killer. It provokes the release of harmful hormones like cortisol that attack and weaken our natural defenses. Cortisol can even penetrate a mother's womb to harm her unborn child.
    • salma moideen
       
      Logos: this is logos, since it is strongly admitting the logical reasons of having stress
    • J.Randolph Radney
       
      While this is true, I believe the appeal to avoid death is more an appeal to pathos here than in the previously highlighted text.
  • Fully portable: use with any CD or mp3 player (mp3 version now available with every purchase) - start today! User-friendly: carry in an iPod or mp3 player and use discreetly at work, in the doctor's waiting room... anywhere that you can be threatened with stress! Simple: no complicated "yoga breathing" routines. No tedious counting. No mysterious rituals or mumbo-jumbo. Just relax to beautiful music and breathe along with the unique guided breathing soundtrack. Enjoyable: uses real music in a wide range of styles (highest quality commercial recordings in various music styles - no muzak here!) Versatile: Master the method and apply independently to a huge range of circumstances... effortlessly acquire a method with a lifetime payoff! Kind to your heart... and your pocketbook: a mere fraction of the price of other stress management programs, high-tech audio devices and other methods you may have seen advertised... and no recurring costs! Unconditionally guaranteed with a full 6-month, zero-risk trial!
    • salma moideen
       
      Pathos: This is pathos, it is strongly influencing the audience by providing enough convenient.
Sabina Donnelly

Detox campaign | Greenpeace International - 2 views

  • Many hazardous chemicals can also be transported in our oceans, atmosphere and food chains and accumulate in places far away from their original source. They have been found to build up in the bodies of animals including birds, fish, whales, polar bears and even human breast milk. The problem and the solution are therefore not only a cause of local concern. This is a truly global issue.
    • Sabina Donnelly
       
      Again, this is aimed at readers who are far away from where this problem is occurring. It brings the issue close to home and hopefully motivates the reader to action
  • “Just do it”
  • ...17 more annotations...
  • “Impossible is nothing”
  • “Make the Change”
  • Of these brand owners, one group stood out in particular as the most likely champions of a toxic-free future - the world’s largest sports brands. Not only are these brands self-proclaimed leaders and innovators, but they have the size and influence to work with their suppliers to begin bringing about real change on the ground and eliminate the use and release of these hazardous chemicals.
    • Sabina Donnelly
       
      This rhetoric is aimed at Nike and Adidas. Greenpeace uses irony by highlighting these companies' slogans.
  • The alkylphe
  • nols and PFCs found in the samples are a cause for serious concern, as these chemicals are known hormone disruptors and can be hazardous even at very low levels
  • Clean w
  • ter is not only a basic human right - it is the world’s most threatened essential resource
    • Sabina Donnelly
       
      Greenpeace has gone to these companies' websites and selected quotes which express their commitment to environmentally friendly practices. This shows the hypocracy of these companies as they advertise green initiatives while they really do not know or control where their supplies come from.
  • 2/12 Play A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory.
  • Greenpeace
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it.
    • Sabina Donnelly
       
      another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
  • At 6:00pm in the evening, a pipe on the north side of the Youngor International Garments City factory dumps large quantities of foul smelling waste water into the river
    • Sabina Donnelly
       
      Photo # 11 in the slide is particularily effective because the subject of the photo is covering his mouth and nose with his hand while looking down at the discoloured redish purple water coming out of the discharge pipe. When we read the caption, we find that he is doing this due to the terrible stench of the water. Both the caption and the subject's reaction in the photo make the experience more real for the reader as we can imagine the experience as if we were there.
  • Wastewater is intended to be treated at the treatment plant.
    • Sabina Donnelly
       
      Greenpeace uses irony in the photo and its caption. We see settling ponds of water in a textile factory and learn in the caption that it is supposed to be treated. The irony is that this is for show was chemical analysis of water shows that the water is not treated
  • A Greenpeace campaigner takes a sample of yellow-coloured waste water from the discharge pipe at the Youngor Textiles Factory
    • Sabina Donnelly
       
      This photo and its caption have a lot of impact on the reader. The caption describes discoloured water which can be seen in the collector's sample bottle. Futhermore, the photo shows an odd yellow sludge/waste coming out for the pipe. In the background of the photo, you can see the turbid river water and smoggy air. What is particularily effective is the use of hyperbole. The odd looking sludge is the largest and central object in the photo, dwarfing the person standing next to it. Sabina Donnelly 1 minute ago Radney's Business Writing Course another aspect of visual rhetoric that is used in this photo is accent. Compared to the bleak and grey background, the yellow sludge jumps out from the photo
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