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Listen up, Facebook and Twitter groupies: how easily can social pressure affect your memory? Very easily, researchers at the Weizmann Institute and University College London have proved, and they think they even know what part of the brain is responsible. The participants conformed to the group on these "planted" responses, giving incorrect answers nearly 70% of the time. Volunteers watched a documentary film in small groups. Three days later, they returned to the lab individually to take a memory test, answering questions about the film. They were also asked how confident they were in their answers. They were later invited back to the lab to retake the test. This time, the subjects were also given supposed answers of the others in their film-viewing group (along with social-media-style photos) while being scanned in a functional MRI (fMRI) that revealed their brain activity. Is most of what you know false? Planted among these were false answers to questions the volunteers had previously answered correctly and confidently. The participants conformed to the group on these "planted" responses, giving incorrect answers nearly 70% of the time. To determine if their memory of the film had actually undergone a change, the researchers invited the subjects back to the lab later to take the memory test once again, telling them that the answers they had previously been fed were not those of their fellow film watchers, but random computer generations. Some of the responses reverted back to the original, correct ones, but get this: despite finding out the scientists messed with their minds, close to half of their responses remained erroneous, implying that the subjects were relying on false memories implanted in the earlier session. An analysis of the fMRI data showed a strong co-activation and connectivity between two brain areas: the hippocampus and the amygdala. Social reinforcement could act on the amygdala to persuade our brains to replace a strong memory wi

Memory and Forgetting According to the latest research, remembering is an unstable and profoundly unreliable process. It's easy come, easy go as we learn how true memories can be obliterated and false ones added. And Oliver Sacks joins us to tell the story of an amnesiac whose love for his wife and music transcend his 7 second memory.

Memorial Day takes place on every last Monday of each May. It becomes United States federal holiday to remember those people who died during military service and fought for the Civil War and the World War I.

Well, OK, maybe not totally destroying it, just making it unnecessary to rely on friends, libraries, books, notes, and other forms of "transactive memory" (external systems), thanks to the rise of Internet search engines, Wikipedia, and other Internet tools.

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Pictures of dead cats can improve your memory [BPS Research Digest:] http://ow.ly/5KROh stronger connections via arousal #psych

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"She lives in a narrow sliver of the present moment, not well connected to what just happened," Aline says. "And with her puzzles, she's able to capture what's going on in a way that she can use her creative energies. And that's one scaffolding. Another is the alphabet. Because, for example, when she's singing an alphabet song and she's at the letter 'M,' she knows where she's come from, she knows where she's going to. So it gives her a feeling of continuity, of the flow of time, which she might not otherwise be able to get."

Send friendship day cakes to friends in India and cherish the sweet memories of Friendships day. Monginis offers best Friendship day cakes for friends forever!

PXLab is a collection of Java classes and applications for running psychological experiments. The PXLab system allows interactive design of a wide range of experiments from all areas of psychological research. It includes a run time control system which runs experiments under highly optimized timing constraints. PXLab's major features include: Complete procedural control for sessions, blocks, and trials, display composition by combining elementary display objects, timing groups of display objects, more than 100 elementary display objects: text, geometric objects, images, gratings, sound, movies, and many more, conditional display execution, response collection from keyboard, mouse, external devices, and sound channels, precise timing with optimized use of accelerated video memory, automatic time control and report of all timing properties, vertical retrace synchronization with native code library under Windows, color control by CIE chromaticity coordinates using built in gamma correction, all display object properties controlled by experimental parameters, experiments can run as local applications or as HTML-embedded applets using the same design file, same program does data collection in the laboratory and on the internet extensible by implementing new display objects in Java code uses ASCII design files, tools for design file editing, command line experiments, and color calibration, special features for class room demonstrations and laboratory courses.

June 23, 2008 - The founder of Palm, Jeff Hawkins, solves the mystery of Artificial Intelligence and presents his theory at the RSA Conference 2008. He gives a brief tutorial on the neocortex and then explains how the brain stores memory and then describes how to use that knowledge to create artificial intelligence. This lecture is insightful and his theory will revolutionize computer science.

we are all prejudiced, and judge through making use of stereotypes- but older people find it difficult to suppress them, whereas we do it quite efficiently. Good news is, if these stereotypes are challenged, they see the light and shed their prejudices.

cultivate good memories, with money or without.

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How I trained my brain and became a world-class memory athlete.