My sense, from my marketing experience, is that those providing some product or service too often wish to be the ones defining what a product is or how it is used. They forget that it's the user, and it can only be the user, each individual independent user, that defines a product's value. Therefore, whatever products, services, means, TLT hopes to provide to students and faculty is, to a great extent, out of our control. The final use, the final value, can only exist in the mind of the person served. Likewise the resulting network isn't something that's defined in advance, but one that develops from each person participating in conversation.