Why I Will Never, Ever Hire A "Social Media Expert" - 4 views
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Ready for the ultimate kicker? We still haven’t learned! We got thirsty again, and are drinking the same ten-year-old Kool-Aid without so much as asking for ice. Rather than embracing this new technology and merging it with what we’ve learned already, we’re throwing off our clothes and running naked in the rain, waving our hands in the air, sure that this time it’ll be different, because this time it’s better! “It’s not about building a website anymore! It’s so much cooler! It’s about Facebook, and fans, and followers, and engagement, and influence, and…”Will you please shut up before you make me vomit on your shoes?
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This is quite the rant. I know World Campus had a social media expert and Liberal Arts has a Curator...is this trend on the upswing of the downswing in terms of hiring personnel specifically for this at PSU? -
There are some good points in this article. It seems that as social media has become the norm for online interaction, it has ceased to become something that people can specialize in. I was talking to some students and they asked what Web 2.0 was and I explained that it was everything they use online: Facebook, YouTube, Twitter, Google Docs, blogs, user forums, etc... So while "social media expert" used to be a label of innovation, it has almost become a limiting label - just part of the picture. In contrast, I see people like Robin Smail who are moving beyond "just" social media and into areas like community engagement. Sure, some of that involves social media, but it's more about building relationships, ownership, and buy-in through openness and transparency. The other points of the article - like knowing your audience and not having inflated expectations about social media's impact on your business and customer relationships are right on target.
