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d ITV are also interested in F1 rights, although the sport has an agreement that they should go to a free-to
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Formula 1 - The Monaco Grand Prix
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Race - 3.50m
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Sunday Times
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'F1 costs £1 a head for every viewer, compared with the average 7p an hour broadcast cost for BBC1 and BBC2
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Monaco Grand Prix saw a peak of 6.1 million viewers, an increase of 400,000 on 2010, while 6.2m people tuned in for the Spanish GP, an increase of 1.2m
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2007 ITV F1 TV audience figures | - 0 views
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tween four and five members and sent 650 messages in the two months or so of the campaign. Plus, 38 percent of the groups continue to be active after the season ended.
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private text-messaging groups
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Creative services like these face some significant social challenges however; early adopters will have to accept weird loo