SESSION 4: Personalised and interactive connected media
Digital Media Content & Services in the Digital Connected Economy, Andy BOWER, BBC R&D, UK
From SmartTV to LinkedTV, Lyndon NIXON, Semantic Technologies Institute International, Austria (presented by Joachim Kohler)
Connected TV and Media Applications, Bettina HEIDKAMP-TCHEGLOFF, Rundfunk Berlin-Brandenburg, Innovationsprojekte, Germany (presented by Ralf Neudel)
Immersive Media for Broadcasting, Hans HOFFMANN, EBU, Switzerland
Who is responsible?
DCC Readhead is the current Senior Responsible Officer. The PNN User Committee (PUC), ACPO Information Technology User Group (ITAG), SPSA and National IT Projects were consulted on PNN3 requirements.
What is 1MB of data?
1MB* on average is:
Browsing - using the internet on your O2 mobile
O2 Active
40 pages approx
Mobile internet sites outside of O2 (typically 3rd party websites not controlled by O2):
2-10 full web pages (depending on graphics, images, amount of text)
10-20 mobile web pages
Sending and receiving E-mail from your O2 mobile
200 emails without attachment
10 emails with simple one page attachment
Satellite Navigation
15 hours of Satellite navigation traffic alert service. Please note: Using GPS Sat Nav without the traffic alert service does not incur data charges.
Important information
The following services when provided by a 3rd party may consume large amounts of data and maybe subject to separate charge. We recommend you take a Browsing Bolt On if you use these services regularly:
Downloading video clips from 3rd party: typically between 1MB and 5MB depending on the length and quality of the clip, plus the cost of the video
Note - Downloading video clips/music/games from O2 costs the price of the content only with no additional data charges.
Downloading high quality music tracks from 3rd party: typically between 1MB and 5MB per track depending on the length and quality of the track, plus the cost of the track
Downloading games from 3rd party: typically 300KB, plus the cost of the game
We recommend that you avoid the following on your mobile:
Using VOIP** uses 1 MB of data every 3-4 minutes.
Downloading full-length movies as this may use in excess of 1,000MB.
Using video/ audio streaming devices (e.g. 'Sling box'), which connect your mobile device to your TV, also consume large amounts of data. Watching 15 minutes of TV on your mobile using these devices uses around 25MB.
* These figures are based on typical usage. Actual data usage will depend on the content of web pages viewed and the length of emails sent/received.
** Typical VOIP usage is around 5KB per second but will depend on a number of variables including codec and voice sample t
"Sky AdSmart technology works by sending a library of adverts via satellite to the Sky+HD set-top box. It then selects the adverts which best match a household's profile and inserts them into a live ad break. The line-up of adverts is based on a customer's postcode alongside publically available demographic information from third-party providers including the data services company Experian."
Communicating with the world through video contents
Genie, a cloud music service
Genie, a cloud based music service, Olleh e-Book, an electronic book service,
Olleh TV Now.
0 live channels, 21,000 pieces of VOD
other content via N Screen o
Olleh Smart Phone Film Festival
Ustream, KT's global live broadcasting platform
Genie, a digital music application for smartphone
TV Jockey
look up anything while watching TV on his smart device in real time.
V Jockey app gives the same view as the TV
finds anything on TV that he wants to know more about, whether it is about a person, a place, a product, an episode or a line, he can simply touch it on the TV Jockey app
Touch&Pay
can participate in the production of audio books by reading
This is the third in our series of six app-related articles. See also:
• It’s all about the design. Essential tips from user experience gurus
• Mobile applications: native v Web apps – what are the pros and cons?
• What is a mobile Web app? Here’s expert opinion from the W3C
• The open market approach: Q&A with GetJar, the No1 independent app store
• How museums bring collections to life with augmented reality
will an iPhone app deliver return on investment (ROI)
ll you can do are some crude calculations based on the three numbers that Apple releases
extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
Average revenue per paid-app: US $6,259.78.
normal for an app to cost US $50,000 to
don’t get picked by the Apple reviewers, you don’t get featured.
iPhone users have on average 37 apps on their phones
cross-promote your app for free
SMS/email opt-in lists,
media love writing about anything you do;
, mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen.
And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
same visitor information for the app is confidential.