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Alex Street

KPMG - KPMG Media and Entertainment Barometer reveals a sharp increase in the uptake and monetisation of smartphones, tablets and e-readers - 0 views

www.kpmg.com/...nd-Entertainment-Baromete.aspx

O2 DCT smartphones tablets ownership usage

shared by Alex Street on 15 Jun 11 - No Cached
David Astle

Videonet - Blogs - Channels warned: embrace multiscreen or leave money on table - 0 views

www.v-net.tv/Blog.aspx

VOD Transactions payments multiscreen

shared by David Astle on 04 Aug 11 - No Cached
  • David Astle on 04 Aug 11
     
    Channels warned: embrace multiscreen or leave money on table
Alex Street

120 Hz vs. 60 Hz LCD TV HELP!!!! | PlayStation® Community Forums - 0 views

community.us.playstation.com/...849476

RTS ps3 refreshrate

shared by Alex Street on 02 Aug 11 - No Cached
  • even with higher refresh rates, there are still only 24 separate frames displayed every second, but they may need to be displayed multiple times, de
  • Blu-ray 3D releases will require at least a 120Hz HDTV
Alex Street

A VC: Check In Apps vs Audience Measurement Panels - 0 views

www.avc.com/...dience-measurement-panels.html

getglue socialtv socialmedia

shared by Alex Street on 28 Jun 11 - No Cached
  • er a million users and had over 4 million entertainment checkins in A
  • ets checkins to TV shows and music listening
Alex Street

"The World According to Paris" Gives Fans GroupMe - Liz Gannes - Social - AllThingsD - 0 views

allthingsd.com/...ps-groupme-for-her-new-tv-show

groupme socialaudio

shared by Alex Street on 18 Jul 11 - No Cached
  • tween four and five members and sent 650 messages in the two months or so of the campaign. Plus, 38 percent of the groups continue to be active after the season ended.
Alex Street

Remodelling the agency relationship for the 3.0 age | In-Depth Analysis | Marketing Week - 0 views

www.marketingweek.co.uk/...3016609.article

brandedentertainment agencies

shared by Alex Street on 23 Jun 11 - No Cached
  • always on’, 24/7 digital world demands a fresh appr
  • gencies to be “always on
  • “Agencies have to understand that brands are ‘always
  • ...16 more annotations...
  • digital age has also encouraged marketers to gravitate towards full-service agencies
  • We are moving to a world of full-service again because increasingly the agencies that make the difference are the ones with quality planners that are truly media neutra
  • boutiques have to own a space of pure creativity
  • lients set agencies specific targets based around their business objectives
  • There does seem to be a bias within ad agencies towards either a need to make great TV films or to offer you a creative digital response to a brief even if you have not asked for it
  • Remuneration models, agency structure and how they integrate with other agencies is in a state of flux and agencie
  • cost and scale might rule a marketer’s head
  • Dubit and Kids
  • arger traditional agencies tend to concentrate on “high profile, shock-tactic campaigns for big charities just to get noticed
  • Guided Collective’s model
  • eid has developed an alternative “collaborative mode
  • 200 independent consultants who are
  • The Next Door agenc
  • ingle-agency P&L
  • WPP’s Ogilvy Mather’s Ogilvy Noor division, which specialises in Islamic branding and marketing
  • 80% of those surveyed feel that digital agencies are too fragmented and specialised an
Alex Street

UPDATE 1-GetGlue to boost live TV with Facebook check-ins | Reuters - 0 views

uk.reuters.com/...getglue-idUKN2329515320110323

socialmedia checkin getglue

shared by Alex Street on 29 Jun 11 - No Cached
  • HBO has been a big supporter of GetGlue f
  • CBS Corp (CBS.N) paid an undisclosed sum to acquire Clicker.com,
Alex Street

"Grey's Anatomy" Fans To Get an Interactive Viewing Experience on iPad - 0 views

mashable.com/...greys-anatomy-ipad-app

miso getglue Telefonica socialmedia checkin abc

shared by Alex Street on 29 Jun 11 - No Cached
  • ing TV ratings, the app can figure out where a viewer is in a program and offer up corresponding content on the iPa
  • Alex Street on 29 Jun 11
     
    Nielsen's Media-Sync Platform
Alex Street

GetGlue, Miso and Philo: Check-in apps for couch potatoes - Telegraph Blogs - 0 views

blogs.telegraph.co.uk/...eck-in-apps-for-couch-potatoes

socialtv checkin socialcheckin

shared by Alex Street on 28 Jun 11 - Cached
  • Twitter is very good at creating those communities for shows that a lot of people are likely to be watching – a big football match, say, or some reality TV abomination – but if you’re watching something more obscure then there is only a slim chance that somebody else in your Twitter stream is doing the same
  • relevant hashtag
  • likely to serve those niches more effectively
  • ...1 more annotation...
  • GetGlue, which is a much broader proposition altogether
Alex Street

AudioBoo is new talk of the net | Technology | guardian.co.uk - 0 views

www.guardian.co.uk/...audioboo-success

audioboo

shared by Alex Street on 04 Jul 11 - No Cached
  • the YouTube of the spoken word.
  • prompted media companies to incorporate it into coverage
  • ear fans' views of the game and armchair commentaries
  • ...7 more annotations...
  • AudioBoo, which was partly funded by Channel 4,
  • Stephen Fry's endorsement to his 450,000 followers on Twitter also helped
  • broadcaster and gadget enthusiast has recorded boos, complete with audience participation, while hosting TV show QI and at the recording of the new series of the Radio 4 programme I'm Sorry I Haven't a Clue. At one point Fry's first boo was being listened to 46 times a second
  • hen Chris Moyles starting using the service and playing Blackburn's boos on his Radio 1 breakfast show earlier this month that it began to go mainstream
  • Letting your listeners generate great audio will really transform your radio station
  • It's difficult to convey emotions in text, but it comes across immediately in the voice,
  • AudioBoo channels for the library's sound archive to help members of the public build up its research collection.
Alex Street

Advertising: Small Agency of the Year: Pereira & O'Dell | Special: Small Agency 2010 - Advertising Age - 0 views

adage.com/...145088

agencies viral boutique

shared by Alex Street on 23 Jun 11 - No Cached
  • Ad Age's Small Agency of the Year
  • special edition Muscle Milk bottle that used augmented reality technology
  • r demand-building strategy,
  • ...3 more annotations...
  • basketballer Shaquille O'Neill appear to jump out of the bottl
  • LegoClick." Elements of the campaign included an online community for inventors and artists, an awards show to celebrate the creativity of kids and an iPhone app that Legofies photographs
  • Unilever's Klondike brand, Via created a crowdsourcing model to come up with creative ideas and cost-effectively execute a wave of national TV spot
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