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David Astle

Videonet - Blogs - Channels warned: embrace multiscreen or leave money on table - 0 views

www.v-net.tv/Blog.aspx

VOD Transactions payments multiscreen

shared by David Astle on 04 Aug 11 - No Cached
  • David Astle on 04 Aug 11
     
    Channels warned: embrace multiscreen or leave money on table
Alex Street

Ovum Research Store - Consumer Insights: Exploring the TV Apps Opportunity - 0 views

store.ovum.com/...loring_the_tv_apps_opportunity

tvapps appli

shared by Alex Street on 21 Mar 12 - No Cached
  • new use-cases
  • add value for consumers by augmenting and enhancing the TV user experience
  • overview of consumers' online activities by connected device type
  • ...13 more annotations...
  • long-form video-consumption on non-traditional viewing devices
  • elements of the mobile app store model can be effectively adapted for the implementation of TV apps.
  • opportunity to exploit TV apps as a marketing and distribution channel
  • grouping of TV apps into distinct categories
  • ew modes of content delivery and consumption.
  • marketing, distributing, and accessing online content or services has been instrumental in driving changes in consumer behaviour.
  • direct monetization potential
  • demand for multiscreen access to pay-TV services
  • online activity today is TV-related or video-centric
  • kind of TV apps might consumers be prepared to pay?
  • use cases for apps delivered only to TV set
  • mobile apps environment translate
  • web-based services and applications are consumers
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