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Contents contributed and discussions participated by Alex Street

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Alex Street

What are average CPM rates for online sports ads in 2010? | Sports Marketing 2.0 | Pat ... - 0 views

www.coylemedia.com/...-for-online-sports-ads-in-2010

youtube cpm advertising USTV

shared by Alex Street on 19 Jun 12 - No Cached
  • Run-of-network pre-roll inventory is generating $10 to $15 CPMs.
  • YOUTUBE IS HELPING DRIVE THE OVERALL VIDEO CATEGO
Alex Street

YouTube Takes New Video Sales Model to Market | Adweek - 0 views

www.adweek.com/...ideo-sales-model-market-139326

youtube cpm advertising

shared by Alex Street on 19 Jun 12 - No Cached
  • an annualized $4 million to $6 million, depending on the chan
  • pre-roll coming in on the high end of the industry average—about a $20 CPM
  • Targeted marketing
  • ...3 more annotations...
  • shared-revenue model.
  • ls—selling sponsorshi
  • value for the sponsorships
Alex Street

YouTube Rolls Out Channel Sponsorship Ad Model - 0 views

thenextweb.com/...ging-up-to-62m-for-exclusivity

youtube cpm advertising

shared by Alex Street on 19 Jun 12 - No Cached
  • 30% of YouTube’s viewers actually do watc
  • pre-roll rate comes in higher than the industry average, at $20 CPM.
Alex Street

YouTube's top channels rival cable audiences - 1 views

ipcarrier.blogspot.co.uk/...-top-channels-rival-cable.html

youtube

shared by Alex Street on 19 Jun 12 - No Cached
  • top five channels on YouTube get the same number of average daily viewers as the top five U.S. cable channels
  • 180 million U.S. Internet users watched online video content i
  • average of 18 hours per viewer
  • ...3 more annotations...
  • Separately, comScore says 180 million U.S. I
  • top five channels on YouTube get the same number of average daily viewers as the top five U.S. cable channels
  • top five channels on YouTube get the same number of average daily viewers as the top five U.S. cable channels,
Alex Street

Analysis for radio components in wireless systems - 0 views

www.strategyanalytics.com/default.aspx

baseband

shared by Alex Street on 14 Jun 12 - No Cached
  • Baseband Market Share Tracker: Qualcomm and Intel Together Captured 60 Percent of the 2011 Cellular Baseband Market
Alex Street

Analysis for radio components in wireless systems - 0 views

www.strategyanalytics.com/default.aspx

baseband

shared by Alex Street on 13 Jun 12 - No Cached
  • Baseband processors and wireless chipsets
  • tracks radio component markets and supplier share
  • RF, mixed-signal and digital radio ICs and discretes from cellular handsets, Wi-Fi and other major wireless markets
  • ...1 more annotation...
  • Quarterly reports on cellular baseband market share
Alex Street

Home :: Zeebox at Pinewood - 0 views

thewiserabbit.com/...zeebox-at-pinewood

companionscreens secondscreen usagedata

shared by Alex Street on 10 Jun 12 - No Cached
  • established an open platform, “Showtime”, that will allow developers to plug into the Zeebox world.
  • second screen applications would have to be cross platform and not just tied to one telco or broadcaster
  • HTML5 apps that can be added into the Zeebox platform
  • ...3 more annotations...
  • book a timeslot to watch a future TV event together.
  • Open Box, Showtime” as a platform to allow brands to be developed for Zeebox by programme makers
  • 50% click on the Zeetags.
Alex Street

Monterosa to get TV firms making their own second-screen content | Technology | guardia... - 0 views

www.guardian.co.uk/...terosa-zeebox-second-screen-tv

companionscreens secondscreen usagedata

shared by Alex Street on 10 Jun 12 - No Cached
  • ttracted 1.3m players over the show's
  • create synchronised quizzes, audience polling and other interactive features
  • puts control back in the hands of the creative producers
  • ...6 more annotations...
  • tools will be invitation-only for now, and are aimed at broadcasters, producers and brands.
  • Monterosa developed the tools based on the second-screen projects it has worked on with broadcasters
  • mission is to give them the mechanics to do it themselves."
  • Monterosa's self-service platform
  • useful for smaller digital channels with audiences around the 100,000 mark as for the largest broadcasters.
  • broadcasters don't want to actively promote a third-party service that will capture audience data and monetise it,
Alex Street

The 8 best TV companion apps for your iPad | TabTimes - 0 views

tabtimes.com/...st-tv-companion-apps-your-ipad

companionscreens secondscreen

shared by Alex Street on 10 Jun 12 - No Cached
  • Alex Street on 10 Jun 12
     
    Apple's Steve Wozkniak
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