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shared by Alex Street on 10 Jun 12 - No Cached

ttracted 1.3m players over the show's
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create synchronised quizzes, audience polling and other interactive features
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puts control back in the hands of the creative producers
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...6 more annotations...
tools will be invitation-only for now, and are aimed at broadcasters, producers and brands.
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Monterosa developed the tools based on the second-screen projects it has worked on with broadcasters
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mission is to give them the mechanics to do it themselves."
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Monterosa's self-service platform
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useful for smaller digital channels with audiences around the 100,000 mark as for the largest broadcasters.
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broadcasters don't want to actively promote a third-party service that will capture audience data and monetise it,
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