despite these gains, both OEMs have continued to be locked out of the lucrative Tier 1 LTE market in the United States with Alcatel-Lucent and Ericsson winning the Sprint Nextel tende
1 Region for 2010: Asia Pacific (167 contracts)
#1 Country for 2010: India (37 contracts)
#1 OEM for 2010: ZTE (159 contracts)
#1 Mobile Operator for 2010: China Mobile (16 contracts)
strategic alliance underscores the semiconductor industry’s continuing trend for companies to focus on their core competencies while outsourcing non-differentiating elements of their business.
agreement calls for the transfer of a part of NXP’s advanced CMOS intellectual property rights and certain engineering talent and equipment to Virage Lo
synchronise content around a programme so that what appears on the tablet or smartphone
never.no interactivity suite is directly coupled with the broadcast playout systems and ‘listens’ to events in the live broadcast and fires off triggers to a Content Delivery Network to determine what functionality the second screen will show at any time
ompanion devices, because they are IP-based and are personal by nature, introduce the interactivity and addressability that broadcasters cannot get via the television alone.
hese could also be synchronised in real-time so that the third-party can sell advertising inventory that coincides with the advertising breaks during the show or live event.
reater engagement, greater understanding of the audience and increased advertising potential
IBC: Impact of second screen apps proven with TV 2 Tour de France
Never.no provided the Synchronized Companion App Framework, which is part of the company’s Interactivity Suite (IS), a framework for connecting fragmented media technologies like TV, mobile and socia
This table shows the millions of unit sales for the current consoles from The Big Three™ during each of the last four quarters and forms the basis for the first two graphs
Kinect has undoubtedly provided a big boost to the 360′s sales it is simply a question of whether Microsoft can show enough desirable Kinect games to continue the momentum.
Wii’s extraordinary sales during the holiday period make it the best selling home console
campaign plays up the concept that Braddock residents are descendants of the pioneers who first wore Levi’s in the 1870s
People don’t think there are frontiers anymore,” says a girl who narrates a commercial that depicts scenes of life in Braddock. “They can’t see how frontiers are all around u
Across the board, it is an authentic, organic partnership,” Mr. Fetterman said. “At no point did it ever feel it was a marketing campaign
hey didn’t show up with magic beans and a couple pairs of free jeans and say, ‘Come be in our ads
46 million monthly smartphone application users across the U.K., France, Germany, Italy and Spain, whose installed base is growing by over 10%, month-over-month
46 million monthly smartphone application users across the U.K