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Alex Street

Mobile Freemium Games: Gen Y Plays, but Gen X Pays - 0 views

blog.flurry.com/...mes-Gen-Y-Plays-but-Gen-X-Pays

freemium pay propensitytopay apps flurry bfi

shared by Alex Street on 24 Nov 11 - No Cached
  • Freemium game
  • 65% of all revenue generated
  • elative distributions of time and money spent by age group
  • ...10 more annotations...
  • 18 – 24 account for the most minutes spent
  • top spending group is 25 – 34 years old
  • 9% of total dollars spen
  • ost dedicated users of these games in terms of time, the 18 – 24 year old
  • nly third in terms of money
  • heavy users of freemium games are younger, while spenders in freemium
  • via “the grind” takes time and patience
  • 24 – 35 year olds presumably have more disposal income
  • 24 – 54, this older group generates nearly four-fifths of all revenue in freemium games
  • isposable income and relative available time.
Alex Street

Younger audiences play more freemium games, but 25-34 year-olds pay for them | TUAW - T... - 0 views

www.tuaw.com/...mium-games-but-25-34-year-olds

freemium pay propensitytopay

shared by Alex Street on 24 Nov 11 - No Cached
  • used consumer spending data
  • r freemium games are primarily in the 25-34 age group
  • freemium title only really pulls in-app purchases from a small percentage
  • ...1 more annotation...
  • most successful in-app purchase items are for convenience and time-saving
Alex Street

Case Studies in Freemium: Pandora, Dropbox, Evernote, Automattic and MailChimp - Tech N... - 0 views

gigaom.com/...rnote-automattic-and-mailchimp

powerusers Telefonica freemium socialtv twitter

shared by Alex Street on 05 Jul 11 - Cached
  • 300,000 subscribers, accounts for 1.6 or 1.7 percent of monthly uniques,
  • 2.7 million users
  • 50,000 paying users (
  • ...2 more annotations...
  • 0.5 percent of people who sign up in a given month go premium
  • 2 percent of people who signed up a year ago are now paying Evernote.
Alex Street

Sony To Launch Social Games In Home - 0 views

www.engagedigital.com/...to-launch-social-games-in-home

virtualgoods socialgaming socialmedia ingamesocialmedia microtransactions ingamestransactions micropayments

shared by Alex Street on 02 Nov 10 - No Cached
  • Sony To Launch Social Games In Home
  • social initiative is part of Sony's plan to leverage Home as a social platform for PS3 owners. 
  • These will not be the first social or freemium games launched in Home
  • ...1 more annotation...
  • 100 games embedded into the world including Sodium, a game that supports microtransactions
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