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Monterosa to get TV firms making their own second-screen content | Technology | guardia... - 0 views

www.guardian.co.uk/...terosa-zeebox-second-screen-tv companionscreens secondscreen usagedata
shared by Alex Street on 10 Jun 12 - No Cached
  • ttracted 1.3m players over the show's
  • create synchronised quizzes, audience polling and other interactive features
  • puts control back in the hands of the creative producers
  • ...6 more annotations...
  • tools will be invitation-only for now, and are aimed at broadcasters, producers and brands.
  • Monterosa developed the tools based on the second-screen projects it has worked on with broadcasters
  • mission is to give them the mechanics to do it themselves."
  • Monterosa's self-service platform
  • useful for smaller digital channels with audiences around the 100,000 mark as for the largest broadcasters.
  • broadcasters don't want to actively promote a third-party service that will capture audience data and monetise it,
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Move Over Twitter: Facebook Wants a Piece of Social TV, Too - 0 views

www.tvgenius.net/...facebook-social-tv-twitter socialtv americalidol checkin socialcheckin
shared by Alex Street on 27 Jun 11 - No Cached
  • Facebook users tend to have highly detailed profiles
  • also connect their personal profile to their favourite brands and celebritie
  • Facebook Connect allows users to sign into millions of sites
  • ...16 more annotations...
  • wealth of data provide
  • page is used as a hub
  • t MIPTV, Facebook outlined four key ways that the platform can be used to encourage social TV behaviour:
  • Building TV Communities
  • og onto the CBS website using Facebook Connect. Instantly, CBS has access to all that user’s favourite actors,
  • Facebook is Topgear.com’s second largest traffic driver
  • One picture had 10,000 likes- the average user has 130 friends on average
  • 2.     Social Check in
  • TV check in lets TV
  • check into each episode of a series
  • see that actually ten of their friends are also watching Top Gear at the same
  • ocial EPG
  • Million Pound Drop:
  • wildly successful Facebook game
  • 8-10% of the TV audience played the game
  • voting is monetised through a sponsorship.
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