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10% of Twitter users generate more than 90%

10 million users

On a typical online social network, he said, the top 10% of users accounted for 30% of all production

2 million people in the UK who tweet about TV shows

mainstream media brand authors from the likes of CNN and the New York Times start conversations and drive a disproportionately high number of Twitter trending topic

HP's Social Computing Research Group

72%) of those accounts belonged, not to prolific tweeters or those will mass followings, but to mainstream media brands such as CNN Breaking News (@cnnbrk) and New York Times (@nytimes)