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Alex Street

Why doesn't the Apple App Store give download figures? Would the truth be unA... - 0 views

mobithinking.com/...do-apps-deliver-roi

appdevelopment bfi appstores

shared by Alex Street on 06 Dec 11 - No Cached
  • This is the third in our series of six app-related articles. See also: • It’s all about the design. Essential tips from user experience gurus • Mobile applications: native v Web apps – what are the pros and cons? • What is a mobile Web app? Here’s expert opinion from the W3C • The open market approach: Q&A with GetJar, the No1 independent app store • How museums bring collections to life with augmented reality
  • will an iPhone app deliver return on investment (ROI)
  • ll you can do are some crude calculations based on the three numbers that Apple releases
  • ...13 more annotations...
  • extra cost of adding a second and third smartphone platform is 30-50 percent of the original investment.
  • Average revenue per paid-app: US $6,259.78.
  • normal for an app to cost US $50,000 to
  • don’t get picked by the Apple reviewers, you don’t get featured.
  • iPhone users have on average 37 apps on their phones
  • cross-promote your app for free
  • SMS/email opt-in lists,
  • media love writing about anything you do;
  • , mobiThinking is not alone in querying the economics of the App Store model: see Tomi Ahonen. And this honest first-hand app experience from Tom Hume, a design director at a London agency called IDEO, is fascinating.
  • What we don’t know is: was it was kept for a year, month, week or day, or did it go straight in the bin.
  • TWC proudly tells us that Weather.mobi gets 25 million unique users a month.
  • same visitor information for the app is confidential.
  • Great apps also have a habit of winning awards
Alex Street

Apple Television, AirPlay and Why the iPad is the new TV Apps Platform | Brightcove Blog - 0 views

blog.brightcove.com/...-why-ipad-new-tv-apps-platform

AppleTV apple

shared by Alex Street on 06 Jun 12 - No Cached
  • re-conceptualize how one thinks about TV
  • TV is the last screen to fall as a computing platform
  • argest computer monitor in our lives,
  • ...7 more annotations...
  • these TV monitors are at the core of all of our major social and economic activities
  • in short the TV monitor as computing platform has failed because of poor execution on software, software user experience, and poor user interaction devices and paradigms
  • e iPhone and iPad in your pocket or handbag is the next-generation TV set-top box,
  • AirPlay allows a user to easily beam any content or application to an Apple TV device.
  • Netflix, MLB At Bat, CNN, MSNBC and dozens of other mainstream video
  • pple introduced two new and inter-related concepts: AirPlay Mirroring and Dual Screen Apps
  • TV Apps are here and they’re all about building dual-screen iPad App
Alex Street

ITV plc Interims Results & Transformation Plan - 0 views

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itv quartelyreport

shared by Alex Street on 11 Feb 11 - No Cached
  • ITV has not faced up to the challenges presented by the rise of internet-based platforms
  • continuing growth of pay TV and subscription services and the globalisation of content.
  • Re-shaping the economics of ITV
  • ...15 more annotations...
  • half of ITV’s revenue base will be derived from non-television advertising sources
  • Transformation Plan
  • ITV2 HD, ITV3 HD and ITV4 HD pay channels
  • ITV1 +1
  • Drive new revenue streams
  • international content business
  • Maximise audience and revenue share
  • new lean, creatively dynami
  • investment fund of £75 million, excluding the ITV1 NPB, has been allocated for operating investments online, in content and in our digital channels
  • ITV1’s share of commercial impacts was down 4%
  • 2009: down 7%)
  • ITV's online revenues were up 20% to £12 million
  • online business remains subscale given the size of the online video market.
  • V Studios EBITA was up 8% at £43 million
  • Net debt at 30 June 2010 is significantly lower
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