App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards. The entire feature film can be unlocked via an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the App.
51% of mobile phone owners, about 23 million people, use their device to either make a payment, redeem coupons or research products and services they later buy
In essence Google has taken away from the publishers the task of creating a digital magazine from their existing print product.
simple revenue share deal makes being on Play a no-brainer for publishers.
Once you've bought them or started a trial, the magazines appear in your app, but you have to download them in order to read. This is an important point, both good and bad.