mainstream media brand authors from the likes of CNN and the New York Times start conversations and drive a disproportionately high number of Twitter trending topic
HP's Social Computing Research Group
72%) of those accounts belonged, not to prolific tweeters or those will mass followings, but to mainstream media brands such as CNN Breaking News (@cnnbrk) and New York Times (@nytimes)
Furthermore there were 14 billion views of VOD content via pay-TV services worldwide in 2010, 9 billion of which were in the US alone. 600 million long-form online videos were viewed in France and 5 billion via DVR time shifting in the UK.