An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives:
Financial: Has revenue or profit increased or costs decreased?
Brand: Have consumer attitudes about the brand improved?
Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation?
Digital: Has the company enhanced its owned and earned digital assets?
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The ROI Of Social Media Marketing: More Than Dollars And Cents - 0 views
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