An affective Social Media Marketing Balanced Scorecard considers metrics from four different perspectives:
Financial: Has revenue or profit increased or costs decreased?
Brand: Have consumer attitudes about the brand improved?
Risk Management: Is the organization better prepared to note and respond to attacks or problems that affect reputation?
Digital: Has the company enhanced its owned and earned digital assets?
1More
Die 14 wichtigsten deutschen Marketing-Blogs nach Themengebieten - 1 views
1More
Marketing-Evolution: von Werbung zu Content - Newsletter DirectPoint 04/13 - 0 views
1More
Social Media und Online Marketing Studien 2016 - 1 views
1More
Was macht Influencer Marketing für Brands interessant? Einblick bei Neckerman... - 1 views
1More
Content Marketing der DAX-Unternehmen: Hochwertig, aber verborgen - EINS - Content Mark... - 0 views
1More
Die 5 grössten Herausforderungen fürs digitale Marketing - tinkla.com - 0 views
1More
Außergewöhnliches Social Media Marketing: Diese 5 Unternehmen machen es richtig - 0 views
1More
Influencer-Marketing: 12 Tipps für Ihren Erfolg - ARGUS DATA INSIGHTS - 0 views
1More
Tool-Guide für erfolgreiches Content-Marketing: 30 Werkzeuge für alle Situati... - 0 views
2More