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"Time is over for shared experiences when watching TV. Based on the answers you give in an app, your listening history, gender, age, or location and time of the day, this video will adjust the story based on your personality taking your mood into account. Two people won't be watching a story unfolding in the same way again and even you might experience a different narrative at another time."

To this day, its labs are cooking up experiments that may completely change the way we consume audio and video, and I went to take a look at them.

BBC R&D is working on a Visual Perceptive Media project that uses information about the viewer to tailor video content. This week we discuss the effect that technology like this might have on advertising, entertainment, and especially education. Imagine what it would be like for a lesson to play your favorite music, reference your favorite movies, or use your favorite colors? That's the type of school we want to go to.

The exciting thing this year is that we're reaching a critical mass of technology adoption for a wealth of new video and audio media experiences - media that responds dynamically to the consumer's attention, engagement and context: Responsive Media.

"The BBC wants to make videos that change to suit whoever's watching. It's exploring the idea through a research project called Visual Perceptive Media"

Review video for Take this lollipop

Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.

Some interesting interactions between the on screen entertainment and the people watching... 

"This is a technical demo for face substitution technique. The application works in real time and it's developed using the opensource framework for creative coding openFrameworks: openFrameworks.cc The face tracking library returns a mesh that matches the contour of the eyes, nose, mouth and other facial features. That way the mesh obtained from a photo is matched to the face in the video.

Fitbit to mark the place of when someone falls a sleep

Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering... this Chrome Experiment has them all. "The Wilderness Downtown" is an interactive interpretation of Arcade Fire's song "We Used To Wait" and was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas.

Video games have been making use of surround sound for years now but surround lighting? That's new. Indie game Chariot is the world's first to flick the switch on, partnering with Philips for its "connected lighting" system Hue.

From the narrative to the color grading and score.

Tinkering with technology is what we do. Making something innovative, imaginative, going where no man has gone before makes us as happy as cats at Christmas… oh man those Christmas trees!

"Time is over for shared experiences when watching TV. Based on the answers you give in an app, this video will adjust the story based on your personality and even your mood. Two people won't be watching the same again. "

In the field of digital and interactive television, Nested Context Language (NCL) is a declarative authoring language for hypermedia documents. NCL documents do not contain multimedia elements such as audio or video content; rather they function as a "glue" language that specifies how multimedia components are related. In particular, NCL documents specify how these components are synchronized relative to each other and how the components are composed together into a unified document. Among its main facilities, it treats hypermedia relations as first-class entities through the definition of hypermedia connectors, and it can specify arbitrary semantics for a hypermedia composition using the concept of composite templates.