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The specificity of Facebook's advertising machine lets companies sidestep many potential pitfalls that could prevent them from launching a successful ad campaign. For Universal Pictures, one of the problems Facebook helped them sidestep was the fact that white Americans didn't really know what iconic rap group N.W.A. was, or that Ice Cube and Dr. Dre made music.

"Entale is the new podcast platform which adds pictures, maps, links, quotes and chapters to your favourite shows for a rich, interactive experience. "