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"A bus stop poster which evolved over time depending on how people responded to it has recently been tested in London. It is part of a wider area of research into how our emotional responses and biometric data could teach advertisers how to target people according to their mood."

"Amazon's new system will cut the royalties for self-published authors who fail to hold a reader's attention until the final page "

"Pepper, the humanoid robot that its makers say can recognise and respond to human emotions, goes on sale in Japan this weekend. "

Creating a computer "personality" is as much an art as it is a science, and it's a challenge that more and more software designers are grappling with.

Called Pulse, it offers summaries of emotional responses to selected video ads -- but then what?

Personality via your music collection