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"ITV, the UK's biggest commercial broadcaster, today announced a new partnership with Sorenson Media, a leader in addressable advertising solutions for linear television. ITV will use Sorenson Media's unique technology to execute addressable advertising campaigns across ITV's range of linear broadcast channels starting early next year."

Channel 4 is bolstering its video on demand advertising package with a new ad format that can directly address viewers by their name. Accessing registration data, the company can directly address viewers with an audio personalised digital ad campaign.

"Device and Sensors Working Group is to create client-side APIs that enable the development of Web Applications and Web Widgets that interact with devices hardware, sensors, services and applications such as the camera, microphone, proximity sensors, native address books, calendars and native messaging applications. "

Lyrebird is the first company to offer a technology to reproduce the voice of someone as accurately and with as little recorded audio. Such a technology raises important societal issues that we address in the next paragraphs.