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Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

The Rise of the New Economy Movement by Gar Alperovitz - YES! Magazine - 0 views

www.yesmagazine.org/...se-of-the-new-economy-movement

shared by Irene V. on 24 May 12 - No Cached
  • Public Banking
    • Irene V.
      Irene V. on 24 May 12
       
      tendencias
  • how to put an end to the most egregious social and economically destructive practices in the near term; how to lay foundations for a possible transformation in the longer term.
  • challenge
  • ...23 more annotations...
  • range of economic models that change both ownership and ecological outcomes. Co-ops, for instance,
  • system
  • The broad goal is democratized ownership of the economy for the “99 percent” in an ecologically sustainable and participatory community-building fashion. The name of the game is practical work in the here and now—and a hands-on process that is also informed by big picture theory and in-depth knowledge.
  • real world projects—from solar-powered businesses to worker-owned cooperatives and state-owned banks
  • Many are self-consciously understood as attempts to develop working prototypes in state and local “laboratories of democracy” that may be applied at regional and national scale when the right political moment occurs.
  • The “New Economy Movement” is a far-ranging coming together of organizations, projects, activists, theorists and ordinary citizens committed to rebuilding
  • participation and green concerns
  • Other models fit into what author Marjorie Kelly calls the “generative economy”—efforts that inherently nurture the community and respect the natural environment
  • socially responsible
  • corporation designed to benefit the public
  • responsible banking
  • social enterprises” use profits for social or community serving goals
  • new banking
  • credit union
  • What to do about large-scale enterprise in a “new economy”
  • A range of new theorists have also increasingly given intellectual muscle to the movement. Some, like Richard Heinberg, stress the radical implications of ending economic growth. Former presidential adviser James Gustav Speth calls for restructuring the entire system as the only way to deal with ecological problems in general and growth in particular. David Korten has offered an agenda for a new economy which stresses small Main Street business and building from the bottom up. (Korten also co-chairs a “New Economy Working Group” with John Cavanagh at the Institute of Policy Studies.) Juliet Schor has proposed a vision of “Plentitude” oriented in significant part around medium-scale, high tech industry. My own work on a Pluralist Commonwealth emphasizes a community-building system characterized by a mix of democratized forms of ownership ranging from small co-ops all the way up to public/worker-owned firms where large scale cannot be avoided. The movement obviously confronts the enormous entrenched power of an American political economic system dominated by very large banking and corporate interests. Writers like Herman Daly and David Bollier have also helped establish theoretical foundations for fundamental challenges to endless economic growth, on the one hand, and the need to transcend privatized economics in favor of a “commons” understanding, on the other. The awarding in 2009 of the Nobel Prize to Elinor Ostrom for work on commons-based development underlined recognition at still another level of some of the critical themes of the movement.
  • Social Venture Network
  • Worker Cooperatives
  • Consumer Cooperative Management
  • Business Alliance for Local Living Economies
  • Farmer Cooperatives
  • Community Land Trust Network
  • Sustainable Business Council
Irene V.

Untitled Document - 0 views

www.benkler.org/CoasesPenguin.html

opensource economics collaboration social p2p

shared by Irene V. on 23 May 12 - Cached
  • For decades our understanding of economic production has been that individuals order their productive activities in one of two ways: either as employees in firms, following the directions of managers, or as individuals in markets, following price signals. This dichotomy was first identified in the early work of Nobel laureate Ronald Coase, and was developed most explicitly in the work of neo-institutional economist Oliver Williamson. In the past three or four years, public attention has focused on a fifteen-year-old social-economic phenomenon in the software development world. This phenomenon, called free software or open source software, involves thousands or even tens of thousands of programmers contributing to large and small scale project, where the central organizing principle is that the software remains free of most constraints on copying and use common to proprietary materials. No one "owns" the software in the traditional sense of being able to command how it is used or developed, or to control its disposition. The result is the emergence of a vibrant, innovative and productive collaboration, whose participants are not organized in firms and do not choose their projects in response to price signals.
  • much broader social-economic phenomenon. I suggest that we are seeing is the broad and deep emergence of a new, third mode of production in the digitally networked environment. I call this mode "commons-based peer-production," to distinguish it from the property- and contract-based models of firms and markets. Its central characteristic is that groups of individuals successfully collaborate on large-scale projects following a diverse cluster of motivational drives and social signals, rather than either market prices or managerial commands.
  • this mode has systematic advantages over markets and managerial hierarchies when the object of production is information or culture, and where the capital investment necessary for production-computers and communications capabilities-is widely distributed instead of concentrated. In particular, this mode of production is better than firms and markets for two reasons. First, it is better at identifying and assigning human capital to information and cultural production processes. In this regard, peer-production has an advantage in what I call "information opportunity cost." That is, it loses less information about who the best person for a given job might be than do either of the other two organizational modes. Second, there are substantial increasing returns to allow very larger clusters of potential contributors to interact with very large clusters of information resources in search of new projects and collaboration enterprises. Removing property and contract as the organizing principles of collaboration substantially reduces transaction costs involved in allowing these large clusters of potential contributors to review and select which resources to work on, for which projects, and with which collaborators. This results in allocation gains, that increase more than proportionately with the increase in the number of individuals and resources that are part of the system. The article concludes with an overview of how these models use a variety of technological and social strategies to overcome the collective action problems usually solved in managerial and market-based systems by property and contract.
Irene V.

Well-being patterns uncovered | the new economics foundation - 0 views

www.neweconomics.org/...uncovering-wellbeing

patterns economics wellbeing indicators

shared by Irene V. on 20 Nov 12 - No Cached
  • Irene V. on 20 Nov 12
     
    indicadores de bienestar, elementos que hablan del trabajo feliz entre otras cosas
Irene V.

Is Your Brand Ready for Unleashed Workers? | Sustainable Brands - 0 views

www.sustainablebrands.com/...-brand-ready-unleashed-workers

unleashed workers sustainable brand brands work collaboration future

shared by Irene V. on 04 Oct 12 - No Cached
  • Irene V. on 04 Oct 12
     
    "Is Your Brand Ready for Unleashed Workers? by Marc Stoiber  |  keywords: articles, Computers/Electronics/Technology, Business Model Innovation, Employee Engagement, Environmental/Social Issues, Impact Reduction, Org Culture and Processes, Transportation/Logistics Tweet   Video conferencing, courtesy of GoToMeeting. | Image credit: Citrix October 1, 2012- A key element of futureproof brands is the ability to predict the needs of rapidly evolving consumers. This is easier said than done. In hindsight, Facebook makes sense. But few could've predicted the rise of a generation willing to share every intimate detail online. Telecommuting is a similarly cagey concept. For years, we've been trumpeting it as progress toward less pollution and time waste, and greater sustainability. But there's still little indication what this new world of stay-away workers will actually look like, what working anywhere actually means, and how brands will have to adapt to serve this new group. My interest in this area was sparked by a conversation with Kim DeCarlis, VP of Corporate Marketing at Citrix (the folks pushing the virtualization envelope with offerings such as GoTo Meeting). Although DeCarlis agrees it's early days, she believes there are indicators of what brands serving future telecommuters should think about. Hyper Personal Standardization in electronics is still de rigueur in most offices. As DeCarlis says, "Permutation and new gear is anathema to IT departments. Trying to make an office work - and people share information - when everyone has their own platform is an exercise in futility." Virtualization and the Cloud have changed the need for standardization. "I have a computer, tablet and phone that I bought for myself," says DeCarlis. "With virtualized functions like data, applications and desktops delivered via the cloud, my personal gear is 100% usable at work." So what does this mean for the unleashed workers of tomorrow
Irene V.

The Inevitable Next Economy - 0 views

www.ingenesist.com/...e-inevitable-next-economy.html

economy next trend

shared by Irene V. on 22 May 12 - No Cached
  • Believe it or not, the next economic paradigm will arise from the integration of the tools being developed in the current stage of human development
  • Knowledge The Knowledge age emerged from the integration of tools developed during the information age. The Internet vastly accelerated the amount of information available from which knowledge could be applied as factors of production in physical systems from weather prediction, space travel, medicine, and new ways for people to organize their selves. Innovation The innovation age will emerge from the integration of tools developed by the knowledge age.  So called “social media” is creating thousands of platforms upon which people reorganize themselves around interests, affinities, relationship, and commerce.  As these tools integrate; that is, when the output of one tool becomes the input of another tool (and vice versa), a new economic paradigm will emerge. Wisdom Keep in mind that the agrarian economy and all previous stages are still with us today. Keep in mind that elements of future economies also exist today.  Keep in mind that the US dollar has not always been the currency of trade nor should we expect that it will always be with us in the future. We can assume that the productivity inherent in people and communities is not dependent on the currency, rather, currency is dependent on it.  Time is the only scarce resource and everyone has an equal amount of it.  As such, time is the only true currency.
Irene V.

New Economy, New Wealth by Arthur Brock on Prezi - 0 views

prezi.com/...new-economy-new-wealth

economy wealth

shared by Irene V. on 23 May 12 - No Cached
  • Irene V. on 23 May 12
     
    evolution of economics
Irene V.

Comments on the social graph: social graph - 0 views

socialgraph.blogspot.mx/...social%20graph

social graph

shared by Irene V. on 26 Jun 12 - No Cached
  • Ideas flow through our culture battling for attention. Successful ideas flow through the social graph from person to person. There is no upper limit on the number of ideas, but there is an upper limit in our capacity to attend to these ideas
  • Metcalfe's Law was originally used to describe how the value of a telecommunications network increased in value exponentially with the number of connections to that network, by n squared. On Wikipedia, they illustrate the idea by talking about the fax: "a single fax machine is useless, but the value of every fax machine increases with the total number of fax machines in the network, because the total number of people with whom each user may send and receive documents increases." Below you'll find Metcalfe's original graph from 1980 used to convince early Ethernet adopters to try networks large enough to exhibit network effects – networks larger than some “critical mass.” This is Hollywood Economics, where the most successful are disproportionally rewarded compared to their competitors.
  • This work reconfirms the fact that the social graph follows economic, political, and cultural ties.
Irene V.

State of the Future - Collaborative Innovation and the Knowledge Economy - 0 views

www.entovation.com/...future.htm

collaborative innovation knowledge economy future

shared by Irene V. on 12 Jun 12 - No Cached
  • "Economic theory has a problem with knowledge: it seems to defy the basic economic principle of scarcity... the more you use it and pass it on, the more it proliferates... infinitely expansible... What is scarce in the new economy is the ability to understand and use knowledge." (The Economist, 28 September 1996)
  • Irene V. on 12 Jun 12
     
    no esta el articulo completo pero da lineamientos, aunque creo que la economia del conocimiento "era" lo actual y ahora ya evoluciono..., no?
Irene V.

No Vacation Nation by John de Graaf - YES! Magazine - 0 views

www.yesmagazine.org/...no-vacation-nation

vacation nation work happiness sustainability

shared by Irene V. on 24 May 12 - No Cached
  • r, working less is essential to a sustainable environment
    • Irene V.
      Irene V. on 24 May 12
       
      ES Lo unico rescatable de este articulo, pero es buen comentario
  • It’s time to begin trading gains in productivity for time instead of for stuff. A study by the Center for Economic and Policy Research found that simply by cutting our work time to European levels, we could reduce our energy use and carbon footprint by 25-30 percent. It would also make us happier—Forbes magazine reported that the four happiest nations on earth—Denmark, Finland, the Netherlands, and Sweden—are all characterized by the comparatively short working hours and attentiveness to work-life balance.
Irene V.

New Economy Network Members Area | Home - 0 views

www.neweconomynetwork.org

economy network new

shared by Irene V. on 24 May 12 - No Cached
  • Although there is no blueprint for the new economy, if you want to explore key ideas of  visionary thinkers and organizations, please read: Neva Goodwin, Allen White and Richard Rosen, eds., 2012 Principles for a New Economy , Gus Speth, Toward a New Economy and a New Politics, David Korten, Seven Steps for Action toward a New Economy,  The Tellus Institute, The Great Transition, and from the new economics foundation, another version of the The Great Transition. We also encourage you to explore NEN’s Resource pages and the websites of our member organizations.
    • Irene V.
      Irene V. on 24 May 12
       
      trends
Irene V.

Work Sharing and Shorter Work Time: Exit Ramps to a New Economy? by Juliet Schor - 0 views

www.yesmagazine.org/...oom-exit-ramp-to-a-new-economy

sharing time economy work

shared by Irene V. on 24 May 12 - No Cached
  • Work-share programs are probably the best way to respond to a short-term reduction in economic activity. But they also form a key pathway to a saner economy.
  • Reducing work hours improves work-life balance for many overworked, overstressed employees.
  • Working less typically leads to reduced spending and also a shift to lower-impact forms of consumption:
  • ...1 more annotation...
  • increases in productivity result in time off the job
Irene V.

Program | The New Metrics of Sustainable Business Conference | Sustainable Brands - 0 views

www.sustainablebrands.com/...program

metrics sustainable business program happiness

shared by Irene V. on 10 Aug 12 - No Cached
  • In a quest for reliable indicators of individual and organizational well-being, the last few years have seen a surge in research on happiness - its drivers, its relations to material possessions and money, and its impacts on health and work. An increasingly influential global group of economists, psychologists, marketers, designers and government officials are busy refining existing formulas for measuring and predicting happiness. Some leading countries and businesses already publish national happiness statistics in parallel to economic figures for a more complete assessment of prosperity.
  • Irene V. on 10 Aug 12
     
    solo un parrafo de un panel de unas conferencias que vana a haber en londres
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