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Irene V.

Marketing trends in 2012 | B&T - 0 views

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    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

Value Networks - SENSORICA - 0 views

  •  value networks, a new way to produce and to distribute value. This section focuses on the second one. We are taking an iterative approach to solve the value accounting problem and to design and implement a sound value system, which allows individuals and small organizations to collaboratively create and distribute value. The main role of the value accounting system is to track different types of contributions, like personal, social, built and natural capital, and to compute a revenue share for all contributors, based on individual contribution. But in order to make value networks self-organize into creative and productive entities we need more than a sound value system. We are in fact developing the entire infrastructure of value networks, which includes communication, coordination and collaboration tools, a reputation system, a role system, an incentive system, a feedback system, a service system, a materials management system, a project/tasks management system, etc. All these components interact with each other and form a humane and empowering environment, in which contributing member can express their passions, exchange and collaborate to create value. We are not just dreaming about this. SENSORICA, which is sustaining a continuous growth in value and in potential since its inception, is a living proof of our model. 
Irene V.

Groupthink. Last week's top links, Issue 16 / Blog / yaM - 0 views

  • The Rise of the New Groupthink
  • now work in teams, in offices where there are no walls, for managers who prize collaboration
  • Groupthink has transformed our offices and our minds
  • ...1 more annotation...
  • When Larry Page took over at Google, the first thing he did was to explain to all employees how to run effective meetings. Google's new online newsletter, Thisnk Quarterly, shared the basic elements of a successful meeting. These basic rules are well-known to all of us, however, are very often disregarded by managers. Patrick Leoncini, the author of the book "Death by Meeting", thinks that people "have failed as a culture because we've come to accept that meetings are just inherently bad". Leoncini suggests breaking meetings up in four formats.  Steve Roesler came up with 5 meetings traps and ways to fix them. Not everyone is able to run an effective meeting, however, everyone can learn how to do it by attending a workshop or a course. If you are a leader, your meeting professionalism is directly linked to your success in the company. A meeting is an expensive process and should only be used to get results.   Do you know how to beat the Meeting Monster? Lifehack does. If you spend too much time in meetings - follow these rules and get the Meeting Monster under control.
Irene V.

grok.mx - Google Custom Search | Diigo - 0 views

shared by Irene V. on 24 Aug 12 - No Cached
  • To grok is to intimately and completely share the same reality or line of thinking with another physical or conceptual entity. Author Robert A. Heinlein coined the ...
    • Irene V.
       
      aqui otra definicion que no hemos añadido....
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