The enterprise collaboration space has entered an exciting new phase of collaboration. New software and applications are coming to market, as are new concepts for how to work and communicate in the knowledge age. From consumer-grade apps like those from Box.net and Huddle to software from long-established players like Microsoft and Oracle, these tools are taking collaboration technology past the traditional IT decision-making process and changing the way we approach the workday. Additional companies in this report include Skype, Huddle, Jive, Moxie and Yammer.
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Marketing trends in 2012 | B&T - 0 views
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Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans." The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
The Future of Work Platforms: An Overview - GigaOM Pro - 0 views
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solo es una intro al articulo pues no estoy inscrita a este medio...
Evite vs. Meeting Wizard - 0 views
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Meeting Wizard is first and foremost a scheduling tool built for the modern workplace. It is an easier and more efficient way to schedule meetings, teleconferences, online conferences or any other workplace event.
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compared to scheduling tools found in Microsoft Outlook or Lotus Notes, yet it takes a very different approach from those as well. Meeting Wizard combines the best of an online invitation service with a calendaring tool to give users the ability to schedule meetings and events by invitation. Users do not need to post their personal schedules for everyone else to see, and the system works for anyone with e-mail and a browser
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Meeting Wizard is first and foremost a scheduling tool built for the modern workplace. It is an easier and more efficient way to schedule meetings, teleconferences, online conferences or any other workplace event
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