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Irene V.

Marketing trends in 2012 | B&T - 0 views

www.bandt.com.au/...marketing-trends-in-2012

marketing trends

shared by Irene V. on 26 May 12 - No Cached
  • Irene V. on 26 May 12
     
    Marketing trends in 2012 25 January, 2012 Madeleine Ross comments "Opportunities go begging in a market ripe for the brave," says Deloitte chief marketing officer David Redhill, and that's certainly the attitude of many marketers looking at the next 12 months. In this year's tough economic climate, with financial trouble plaguing most of Europe and the USA, Australian marketers will be cautious, but that doesn't mean they'll stop spending. Local consumers have grown accustomed to being circumspect and are now looking to do business with reliable institutions. According to Commonwealth Bank's chief marketing and online officer, Andy Lark: "if you're trusted and you've got a good brand, you're in a good position." Reports of flailing foreign economies won't wreak the same havoc they used to on the industry, with agencies and clients now looking towards the  potential downturn as an opportunity to cleverly and cost-effectively win over customers at their most vulnerable. "There is a lot of caution in the market and we are as circumspect as the next business," says Redhill. "But at the same time marketers who invest in brands in downtime are usually the winners because they will emerge stronger as competitors shrink their budgets and reel in their more expansive plans."  The Tontine Group's product development and marketing manager, Lucinda Kew, agrees: "It is actually the brands that invest through difficult times which end up getting the best results because… you're resonating with people and when they get through those difficult times, hopefully you're their brand of choice." More for the same The Commonwealth Bank, bedding manufacturer Tontine and financial advisory firm, Deloitte all plan to maintain their marketing spends this year. That's a relief for agencies, especially in the midst of rumours about a 'race to the bottom' where agencies are fighting for clients and remuneration offers are slumping. But that's not to say brands or agencies can r
Irene V.

Is Your Brand Ready for Unleashed Workers? | Sustainable Brands - 0 views

www.sustainablebrands.com/...-brand-ready-unleashed-workers

unleashed workers sustainable brand brands work collaboration future

shared by Irene V. on 04 Oct 12 - No Cached
  • Irene V. on 04 Oct 12
     
    "Is Your Brand Ready for Unleashed Workers? by Marc Stoiber  |  keywords: articles, Computers/Electronics/Technology, Business Model Innovation, Employee Engagement, Environmental/Social Issues, Impact Reduction, Org Culture and Processes, Transportation/Logistics Tweet   Video conferencing, courtesy of GoToMeeting. | Image credit: Citrix October 1, 2012- A key element of futureproof brands is the ability to predict the needs of rapidly evolving consumers. This is easier said than done. In hindsight, Facebook makes sense. But few could've predicted the rise of a generation willing to share every intimate detail online. Telecommuting is a similarly cagey concept. For years, we've been trumpeting it as progress toward less pollution and time waste, and greater sustainability. But there's still little indication what this new world of stay-away workers will actually look like, what working anywhere actually means, and how brands will have to adapt to serve this new group. My interest in this area was sparked by a conversation with Kim DeCarlis, VP of Corporate Marketing at Citrix (the folks pushing the virtualization envelope with offerings such as GoTo Meeting). Although DeCarlis agrees it's early days, she believes there are indicators of what brands serving future telecommuters should think about. Hyper Personal Standardization in electronics is still de rigueur in most offices. As DeCarlis says, "Permutation and new gear is anathema to IT departments. Trying to make an office work - and people share information - when everyone has their own platform is an exercise in futility." Virtualization and the Cloud have changed the need for standardization. "I have a computer, tablet and phone that I bought for myself," says DeCarlis. "With virtualized functions like data, applications and desktops delivered via the cloud, my personal gear is 100% usable at work." So what does this mean for the unleashed workers of tomorrow
Irene V.

Spending Habits & Consumer Psychology Tests at Beyond The Purchase - 0 views

www.beyondthepurchase.org/explore.php

spending habits consumer psychology tests purchase

shared by Irene V. on 10 Aug 12 - No Cached
  • Irene V. on 10 Aug 12
     
    mira que interesantes cuestionarios!
Irene V.

Small Is Beautiful #1: How Small Brands Are Making Sustainability Look Like It's No Swe... - 0 views

www.sustainablebrands.com/...rands-make-susty-look-no-sweat

brands sustainability sustainable small biz business new systems model

shared by Irene V. on 09 Oct 12 - No Cached
  • In this series of blogs I want to concentrate on the smaller, newer businesses that are paving the way for new systems, business models and ways of meeting customer and consumer needs. They’re challenging the old-school models, the ones wrapped up in years of investment (and success) that incumbents are beginning to re-think but are loathe to get rid of.
Irene V.

The Rise of the New Economy Movement by Gar Alperovitz - YES! Magazine - 0 views

www.yesmagazine.org/...se-of-the-new-economy-movement

shared by Irene V. on 24 May 12 - No Cached
  • Public Banking
    • Irene V.
      Irene V. on 24 May 12
       
      tendencias
  • how to put an end to the most egregious social and economically destructive practices in the near term; how to lay foundations for a possible transformation in the longer term.
  • challenge
  • ...23 more annotations...
  • range of economic models that change both ownership and ecological outcomes. Co-ops, for instance,
  • system
  • The broad goal is democratized ownership of the economy for the “99 percent” in an ecologically sustainable and participatory community-building fashion. The name of the game is practical work in the here and now—and a hands-on process that is also informed by big picture theory and in-depth knowledge.
  • real world projects—from solar-powered businesses to worker-owned cooperatives and state-owned banks
  • Many are self-consciously understood as attempts to develop working prototypes in state and local “laboratories of democracy” that may be applied at regional and national scale when the right political moment occurs.
  • The “New Economy Movement” is a far-ranging coming together of organizations, projects, activists, theorists and ordinary citizens committed to rebuilding
  • participation and green concerns
  • Other models fit into what author Marjorie Kelly calls the “generative economy”—efforts that inherently nurture the community and respect the natural environment
  • socially responsible
  • corporation designed to benefit the public
  • responsible banking
  • social enterprises” use profits for social or community serving goals
  • new banking
  • credit union
  • What to do about large-scale enterprise in a “new economy”
  • A range of new theorists have also increasingly given intellectual muscle to the movement. Some, like Richard Heinberg, stress the radical implications of ending economic growth. Former presidential adviser James Gustav Speth calls for restructuring the entire system as the only way to deal with ecological problems in general and growth in particular. David Korten has offered an agenda for a new economy which stresses small Main Street business and building from the bottom up. (Korten also co-chairs a “New Economy Working Group” with John Cavanagh at the Institute of Policy Studies.) Juliet Schor has proposed a vision of “Plentitude” oriented in significant part around medium-scale, high tech industry. My own work on a Pluralist Commonwealth emphasizes a community-building system characterized by a mix of democratized forms of ownership ranging from small co-ops all the way up to public/worker-owned firms where large scale cannot be avoided. The movement obviously confronts the enormous entrenched power of an American political economic system dominated by very large banking and corporate interests. Writers like Herman Daly and David Bollier have also helped establish theoretical foundations for fundamental challenges to endless economic growth, on the one hand, and the need to transcend privatized economics in favor of a “commons” understanding, on the other. The awarding in 2009 of the Nobel Prize to Elinor Ostrom for work on commons-based development underlined recognition at still another level of some of the critical themes of the movement.
  • Social Venture Network
  • Worker Cooperatives
  • Consumer Cooperative Management
  • Business Alliance for Local Living Economies
  • Farmer Cooperatives
  • Community Land Trust Network
  • Sustainable Business Council
Irene V.

7 Great Examples of Alternatives to Corporate Power: W.L. Gore - Pioneer Human Services... - 0 views

www.yesmagazine.org/...7-cool-companies

shared by Irene V. on 24 May 12 - No Cached
  • Restraining corporate power requires changing the way we think about business. This means changing who owns, controls, and benefits from it. Profits, for instance, can flow to workers, consumers, or the community—not just to outside investors
  • The range is vast: from small worker- and community-owned firms to state pension funds, many of which are flexing their ownership muscle to force changes in corporate policy and target investment to meet public needs. What follows are seven of the best current models.
Irene V.

The Future of Work Platforms: An Overview - GigaOM Pro - 0 views

pro.gigaom.com/...-of-work-platforms-an-overview

collaboration online work future

shared by Irene V. on 23 May 12 - No Cached
  • The enterprise collaboration space has entered an exciting new phase of collaboration. New software and applications are coming to market, as are new concepts for how to work and communicate in the knowledge age. From consumer-grade apps like those from Box.net and Huddle to software from long-established players like Microsoft and Oracle, these tools are taking collaboration technology past the traditional IT decision-making process and changing the way we approach the workday. Additional companies in this report include Skype, Huddle, Jive, Moxie and Yammer.
  • Irene V. on 23 May 12
     
    solo es una intro al articulo pues no estoy inscrita a este medio...
Irene V.

Gartner Says By 2015, More Than 50 Percent of Organizations That Manage Innovation Proc... - 0 views

www.gartner.com/...page.jsp

gamification trends predictions research 2011

shared by Irene V. on 25 May 12 - No Cached
  • By 2015, more than 50 percent of organizations that manage innovation processes will gamify those processes
  • By 2014, a gamified service for consumer goods marketing and customer retention will become as important as Facebook, eBay or Amazon, and more than 70 percent of Global 2000 organizations will have at least one gamified application
  • Gamification describes the broad trend of employing game mechanics to non-game environments such as innovation, marketing, training, employee performance, health and social change
  • ...3 more annotations...
  • The goals of gamification are to achieve higher levels of engagement, change behaviors and stimulate innovation. The opportunities for businesses are great – from having more engaged customers, to crowdsourcing innovation or improving employee performance.
  • four principal means of driving engagement using gamification: 1. Accelerated feedback cycles. In the real world, feedback loops are slow (e.g., annual performance appraisals) with long periods between milestones. Gamification increases the velocity of feedback loops to maintain engagement. 2. Clear goals and rules of play. In the real world, where goals are fuzzy and rules selectively applied, gamification provides clear goals and well-defined rules of play to ensure players feel empowered to achieve goals. 3. A compelling narrative. While real-world activities are rarely compelling, gamification builds a narrative that engages players to participate and achieve the goals of the activity. 4. Tasks that are challenging but achievable. While there is no shortage of challenges in the real world, they tend to be large and long-term. Gamification provides many short-term, achievable goals to maintain engagement.
  • Where games traditionally model the real world, organizations must now take the opportunity for their real world to emulate games," said Mr. Burke. "Enterprise architects must be ready to contribute to gamification strategy formulation and should try at least one gaming exercise as part of their enterprise context planning efforts this year
Irene V.

Bunchball Goes Freemium with Salesforce Gamification App | PandoDaily - 0 views

pandodaily.com/...th-salesforce-gamification-app

salesforce gamification app

shared by Irene V. on 26 May 12 - No Cached
  • increasing number of enterprise companies adopt a freemium model in recent months.
  • put the right elements in place to encourage it.
  • employees learning and mastering the software they were using to do their jobs.
  • ...3 more annotations...
  • if users don’t understand and fully exploit their tools,
  • The entire goal of Bunchball’s Nitro product is to drive human behaviors to do that.
  • consumer-facing gamification related to costumer loyalty plans for businesses like media outlets or phone carriers
  • Irene V. on 26 May 12
     
    talking about the gamification world
Irene V.

Social Software: What It Is And How It Impacts Individuals And Organizations - A Report... - 0 views

www.masternewmedia.org/...social_software_what_it_is.htm

web2.0 trends socialsoftware adoption technology change

shared by Irene V. on 11 Jul 12 - Cached
  • Social software is whatever software or online network that enables users to interact and share knowledge in a social dimension, emphasizing the human potential instead of the technology that makes the exchange possible
  • reshaping the way in which collaboration happens
  • new generation organizations.
  • ...26 more annotations...
  • These were 3D or virtual worlds (eg Second Life), photo publishing (eg Flickr), digital storytelling and podcasting
  • empowers individuals to: Make It – i.e. user-driven content Name It – i.e. social bookmarking referred to as folksonomy Work on It – i.e. mass collaboration or crowdsourcing Find It – i.e. online product search generating the new business model, Long Tail.
  • landscape is dynamically changing
  • Innovators: Brave people - pulling the change. Innovators are very important communicators. Early Adopters: Respectable people - opinion leaders, try out new ideas, but in a careful way. Early Majority: Thoughtful people - careful but accepting change more quickly than the average. Late Majority: Sceptical people - will use new ideas or products only when the majority is using it. Laggards: Traditional people - caring for the "old ways", are critical towards new ideas and will only accept it if the new idea has become mainstream or even tradition.
  • little causes have big effects; and changes happen not gradually but at one dramatic moment.
  • estimate target groups for communication purposes as well
  • The characteristics of the exceptional people who start epidemics
  • They are the messengers who spread social messages.
  • Connectors: People with a special gift for bringing the world together, people specialists, know lots of people and are able to make social connections. Mavens: Information specialists and problem solvers with social skills who like to share their knowledge. Salespeople: Have the skills to persuade when we are unconvinced of what we are hearing.
  • creating "contagious" social change
  • enables people to rendez-vous, connect or collaborate through computer mediated discussion and to form online communities. Broadly conceived, this term could encompass older media such as mailing lists but some would restrict its meaning to more recent software genres such as blogs and wikis."
  • intrinsic motivation
  • new challenges and a desire to make things better
  • empowered, professional and extremely resourceful.
  • confidence
  • characteristic of the "blogger"
  • (the early adopters) are ready to engage with social software: "I believe that it is the autonomy and freewill that has caught the attention of the second wave and it is their ability to "do it for themselves" that will be the sustainable feature of their ongoing elearning practices. It is the simplicity and ease of use of these social networking tools that has brought most success in the shortest amount of time during the [Framework] projects run in 2006."
  • it is a learned skill...if we want to communicate, through using blogs, we have to comment ...we have to have the confidence to 'talk' and build a profile. Commenting is a good starting point even if it is just to say 'thank you'."
  • meaning of groups, networks and communities.
  • blurring
  • linking and the forming of networks and/or communities that evolve from its use that many find so attractive.
  • Siemens’ Connectivism theory and is further supported by Stuckey and Arkell (2006) who state that, "The current mantra for knowledge management is connect don’t collect". (p 7)
  • "the importance of communities of practice and their generative knowledge building capacity"
  • The Domain – a shared interest The Community – Engaging in joint activities and discussions, help each other, and share information. The Practice - They develop a shared repertoire of resources: experiences, stories, tools, ways of addressing recurring problems - in short a shared practice.
  • A key element of linking, networking and forming communities of practice is "trust". You need to have trust in the judgments of the people with whom you are connecting. Trust is the basis of all human interactions. Boone in Stuckey and Arkell (2006 p 7) states, "I don’t want raw data, I don’t want information, I want the judgments of people I can trust".
  • Ownership – Fundamental to the whole "revolution" is the fact that individuals can now ‘own’ their own space on the Web – moving from being consumers to becoming contributors and collaborators. Sites that allow individuals to create and maintain their own collections of photos, videos, music and bookmarks online are examples of this. Personalization – the ability to customize the interface of many of these sites is an example of the personalized approach. But personalization goes a lot deeper with this, and includes the ability to actually ‘construct’ the way in which information is represented, where it comes from, how it is used etc. Participation – the move from simply publishing or participation is another hallmark of this software. Even blogs, while being a personal publishing tool, allow for participation – at one level through the comments that can be left, and at another through the communities of interest that develop. Aggregation – the availability of software that makes use of RSS (Really Simple Syndication) demonstrates how information from one source can so easily be integrated into another. Sites that allow individuals to create their personal aggregations of news feeds, blog links, and other feeds, such as NetVibes and PageFlakes, are good examples of this. Other sites such as Technorati illustrate how easily communities of interest can be formed through the aggregation of people’s blog entries.
Irene V.

2012 Slow Food Terra Madre - 0 views

www.underwoodgardens.com/...2012-slow-food-terra-madre

shared by Irene V. on 06 Sep 12 - No Cached
  • Slow Food means living a deep, meaningful life
  • beginning at the table
  • interest in the food they eat, where it comes from, how it tastes and how our daily food choices affect the rest of the world.
  • ...5 more annotations...
  • It has been said that the best revenge is living well
  • simply reconnecting with those roots in today’s world by opposing the industrial standardization of taste and culture, and the unrestrained power of the food industry and industrial agriculture.
  • “Slow Food unites the pleasure of food with responsibility, sustainability and harmony with nature.”
  • The tenants of Slow Food are Good, Clean and Fair. Good simply means a fresh and flavorful seasonal diet that satisfies the senses and is part of our local culture. Clean designates food production and consumption that does not harm the environment, animal welfare or our health. Fair is accessible pricing for consumers and fair conditions and pay for small-scale producers. Farmers Markets, Community Supported Agriculture, local food swaps, community gardens, neighborhood gardens and over the fence backyard garden food trading are all examples of the ideals outlined above.
  • “Foods that Change the World”
  • Irene V. on 06 Sep 12
     
    entonces slow internet....
Irene V.

15+ Amazing Project Management and Collaboration Tools - 0 views

www.1stwebdesigner.com/...management-collaboration-tools

project project management management collaboration tools

shared by Irene V. on 20 Jun 12 - No Cached
  • Pros and Cons of Project Collaboration Tools Online project management lets you collaborate with project resources, manage project users, analyze risks, assign tasks, coordinate schedules and make your project a success from anywhere in the world. These project management apps are here to save you time, but they can also be very time-consuming and not intuitive. If you have a team who works with you remotely, then this is the right choice. Project management process and its approach Projects were generally managed by creative architects and engineers themselves. Major process steps are initiation, planning or development, production or execution, monitoring and controlling . To handle these process number of approaches are there like: Traditional approach Critical chain project management Extreme project management Event chain methodology Prince2 (Structured approach) Process based management.
  • Irene V. on 20 Jun 12
     
    ??? interesantes comentarios... de hace 2 años y cacho... como ha cambiado! pero esas eran las necesidades y supongo que siguen siendo!
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