Nonprofit New Media Marketing Dos and Don'ts | Opportunity Knocks - 0 views
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Ron McKee on 21 Mar 11Thanks to technology, email accounts, social networking sites, and cell phones are now prime marketing real estate. In order to strike the right balance between marketing to the masses and generating revenue, organizations should do two things right away. First, establish communication guidelines that reflect the organization's vision, mission, short and long-term objectives (collectively, the brand)-not what the business Joneses are doing. Second, ask constituents what matters to them.