Thanks to technology, email accounts, social networking sites, and cell phones are now prime marketing real estate. In order to strike the right balance between marketing to the masses and generating revenue, organizations should do two things right away. First, establish communication guidelines that reflect the organization's vision, mission, short and long-term objectives (collectively, the brand)-not what the business Joneses are doing. Second, ask constituents what matters to them.
* Online is the fastest-growing fundraising channel for nonprofits. In 2010, Convio's clients raised more than $1.3 billion online, up 40 percent from 2009.
* The median growth rate in online giving was 20 percent. The median growth rate was 14 percent in 2009.
Nonprofits get excited when a celebrity wants to join their advisory board or endorse their campaign. But do celebrity endorsements across different channels work these days? It depends. (click and read on!)
Target Analytics, a Blackbaud (Nasdaq: BLKB) company, today released the 2008 donorCentrics™ Internet Giving Benchmarking Analysis. Key findings from the Analysis indicate that over the past few years, online giving has become an increasingly significant source of new donor acquisition, and integrating online and offline fundraising channels is key to long term success.
New Year resolutions are often easy to make and even easier to break, but this year PDF users worldwide can make resolutions worth sticking to. As tech enthusiasts try to follow better computing practices for 2011, Nitro PDF Software (www.nitropdf.com) provides easy-to-follow, helpful tips and products for a pain-free year of PDF usage.
"Chinese Hackers Bring Down Change.org in Response to Ai Weiwei Campaign. Chinese government-sponsored hackers took down Change.org with a DDoS campaign after the site registered over 100,000 signatories on a petition in favor of the imprisoned Chinese artist.
Ai Weiwei had been known for his role in the construction of the Beijing Olympic stadium and as China's leading digital activist and a pioneer in the use of blogging and Twitter in China."
Clarification - the description is an excerpt beginning with the 4th paragraph of the article. Not my words.
"My problem is that for as long as I have tried to figure out, Dropbox made some bold claims about how your files were encrypted and how nobody had access to them, with statements like:
All transmission of file data occurs over an encrypted channel (SSL).
All files stored on Dropbox servers are encrypted (AES-256)
Dropbox employees aren't able to access user files, and when troubleshooting an account they only have access to file metadata (filenames, file sizes, etc., not the file contents)."
By Amy Potthast, Director, Service and Graduate Programs at Idealist
"As a non-techie, I think I can safely say that a hiring nonprofit's current staff may have so little technical knowledge, they don't even know what skills are needed to do a job they want done. This lack of clarity on the employer's part can translate into some confusion and challenges on your part when you apply for a nonprofit job. I chatted with my colleagues on Idealist's web team for pointers to pass along."
This is site that non-profits can join and access different technologies that would help the organization reach its goals. TechSoup is the name of the organization that runs this and it has many partners that donate these different forms of technology. This technology is availiable to all nonprofits that qualify. check it out.