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Simply fill in the provided online form, then click "Generate the URL", and Google's free tool does it automatically, in the correct format, for you. You don't have to be up on all of the technical background details behind doing this, just use this handy tool.

Nonprofits get excited when a celebrity wants to join their advisory board or endorse their campaign. But do celebrity endorsements across different channels work these days?  It depends. (click and read on!)