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Simply fill in the provided online form, then click "Generate the URL", and Google's free tool does it automatically, in the correct format, for you. You don't have to be up on all of the technical background details behind doing this, just use this handy tool.

Is there an art to getting ReTweeted on Twitter? Dan Zarrella says yes and has been studying the "Science of ReTweeting" for the past nine months. Zarrella analyzed five million tweets and 40 million retweets and compared the two, noting the time of day they were tweeted and ReTweeted, which words and url shorteners were used most often, and more. Check out the results of Zarrella's study below.

Using this new program allows non-profits to connect with their donors better. It also gives donors a personalized URL so that they can track their interactions with the organization and be in communication with the organization.