What is your conversation strategy? - Social media marketing for small non-profits - 0 views
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Ron McKee on 14 Mar 11When most businesses and non-profits start using social media, they start with "small talk" with their communities. They politely reply to tweets, express appreciation to donors, respond as quickly as possible to customer support issues, and generally try to add value to their network. But all to often, they fail to move beyond the "small talk" and create meaningful discussions that their communities are dying to have