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A post explaining the difference between "spam" and "not spam" that I wish would be required reading for any business (non profit or private). A must read before sending out a bulk email of any kind.

A promising report on a potential reduction in spam traffic. I'm very under impressed on any supposed actions to reduce spam so far. My opinion is that email boxes are exactly backwards because every company believes it is an imperative function. No, I believe every email should require a pre-authorization which big business will fight to the end.... This strikes me as politically motivated

Just so nobody misses the point - there's no evidence that the incidence of spam and malware being generated is improving. "What we have seen is a significant uptick in the area of malware related to the expanded use of social networking sites. Although we are isolating the malware, it blows my mind how significant it has become,"

Email marketing is CHEAP and EFFECTIVE means to marketing in a nonprofit but there is a wrong way to do it. This article outlines the importance of not upsetting people with SPAM. A targeted, restrained outreach is more effective in the long run.