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shared by Enrique Rubio Royo on 13 Apr 10 - Cached

Environmental Scanning
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Traditionally, environmental scanning is explained within a business context as a strategic approach to acquiring information in order to stay current on events, emerging trends, and external factors that could influence or impact an organization.
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Why is it important?
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if pattern recognition is a skill that leads to better decision making, environmental scanning is a process to help detect patterns.
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he world is becoming more fully interdependent, and it’s not enough to only pay attention to one’s own field or industry anymore. The more comprehensive an understanding you can get of the “big picture,” the better position you’ll be in to anticipate and adapt to change, keeping you or your organization competitive.
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